Marketing is a field in which the techniques and methods are constantly growing, changing, and adapting to consumer behaviour. As such, there is a lot of debate surrounding the marketing funnel and whether it is still relevant in the buying … Read more
Local SEO (search engine optimisation) is a powerful tool to help build your business by attracting customers who live right in your backyard. We all know how convenient it is to find an online mega-retailer that stocks everything—all we do is hit a button and presto! We order … Read more
Bold. Visual. Lean on words. High on impact. Google Web Stories, the newest WordPress Plugin now in beta, provides one more tool to help you capture your mobile audience’s attention, keep them engaged, and turn them into customers. If you don’t know about Google Web Stories, here’s a new “Once upon a … Read more
The COVID-19 pandemic of 2020 has caused an upheaval in almost all aspects of modern life, globally. Look around you and see how consumer-centred businesses such as restaurants, retail stores, movie theatres, gyms, and so many others are picking up the pieces and … Read more
The Complete Guide to eCommerce SEO The prettiest online store on the web isn’t worth a penny if it doesn’t get traffic. And while paid ads are a surefire way to bring customers to your door, they don’t provide nearly … Read more
The online space offers marketers and businesses a myriad of information. A part of this wealth of knowledge is website analytics. These insights offer businesses an insider’s look into what’s working for their websites and what’s detracting the customer from … Read more
Building your online presence is one sure way to guarantee that your brand stays on consumers’ lips. With a prevalent online presence, it will be only a matter of time until you see your business’ sales skyrocket. Growing your business … Read more
Video is fast becoming the number one way to consume content with more people opting to stream via various channels. With social media and video streaming sites growing in its user bases, it’s only fair to see video as the … Read more
If you’re new to the world of running a successful content marketing blog, we can understand if you’re head’s full of new concepts and ideas. A great step in the right direction is getting a good grasp on the difference … Read more
Link building and improving your SERP ranking go hand in hand. Your SEO simply won’t work without the likes of effective link building strategies. Link building is essential in establishing authority and value for your website which in turn improves … Read more
With nearly 60% of online searches being done through cellular devices, it’s more important than ever to be creating mobile friendly content. With an estimated 63,000 Google searches taking place every second, it would be a travesty for your business … Read more
If you’ve been in the marketing game for a while or you’ve dabbled in the likes of social media, you may have come across the term “blogger” before. If you haven’t, bloggers are an extension of influencer marketing where people … Read more
