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Resource Centre

Learn from the best minds in the business

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Digital Marketing For Small Businesses (6 Top Tips)

Digital marketing is any form of marketing using multiple channels across the Internet. It includes both paid and organic approaches that enable your business to connect with potential customers and convert traffic into sales.

Latest articles

Digital Marketing For Small Businesses (6 Top Tips)

Digital marketing is any form of marketing using multiple channels across the Internet. It includes both paid and organic approaches that enable your business to connect with potential customers and convert traffic into sales.

Daniel
What Is CPM in Digital Marketing & What Influences It?

The spending on digital advertising increased by 12% in 2020, with social media ad revenues reaching $41.5 billion. According to Statistica, the impression numbers, year-on-year, have risen by 20%.

Daniel
13 Digital Marketing Metrics to Track for Success

Every person defines success differently. How you measure the success of your digital marketing efforts all depends on the digital marketing metrics you use. These metrics need to make sense for your business. While sales and leads are two important metrics, they aren’t the only ones (or necessarily the best ones) for you to focus on. So what are the best metrics to use to gauge how well your marketing campaigns fare? Let’s have a look and also see why you should be tracking your digital marketing initiatives.

Daniel
Everything You Need To Know About Personalised Marketing

Personalised marketing is an essential tool in a digital marketer’s toolbox. It is especially effective in this new era where customers are online more than ever before.

Daniel
8 Top B2B Marketing Strategies That Really Work

Traditionally, B2B marketing strategies have been spoken about as completely different strategies and processes to customer marketing. However, in recent years, B2B customers are shifting their interest as the digital revolution sets in.

Daniel
Ultimate Website Launch Checklist: 12 Things To Check

There is so much that leads up to a website launch. The last thing you want is for your launch to be riddled with problems that could have been easily avoided. If you have designed a website, you are so close to the project that it is easy to overlook certain things. Luckily, we have compiled a website launch checklist for you to work through before your launch. Many of these are things with an easy fix that would otherwise have disastrous consequences for your launch.

Daniel