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The world of digital advertising is evolving faster than ever before and it can even be challenging for marketing executives to keep up with correct terminology. One advertising term which is frequently still misunderstood and misused is native advertising. Copy … Read more

Digital advertising has many objectives but for e-commerce stores the end goal is to increase conversions and generate a good ROI for your company. There are so many options when it comes to digital advertising, yet the various forms of … Read more

Launching a new business idea or deciding to develop a new product for your company is not without risk. Many of the best business ideas have come from inspiration, intuition or in-depth insight into an industry. While some of these … Read more

Traditional AdWords campaigns are becoming more expensive due to ever increasing competition but YouTube video ads provide a fantastic alternative. Video ads are highly visually compelling and cheaper than search network ads. More people are watching YouTube than ever before … Read more

Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience. In … Read more

Welcome to Paid Traffic’s Facebook advertising starter pack. Facebook is the most powerful paid social platform available and it allows you to gain a better ROI and access an audience beyond SEM. This is because Facebook can aid the upper … Read more

You will never have successful Google advertising unless you set up conversion tracking in AdWords. With conversion tracking, advertisers can optimise campaigns for best CPA and ROI. Without conversion tracking you can never truly understand the value and profit produced … Read more

Adding extensions to your AdWords or Bing Ads campaigns is a great way to enhance your ads. When building well-structured AdWords or Bing ads campaigns, you should never leave extensions off your checklist. Extensions are relatively quick and easy to … Read more

In these times of increased automation for Google advertising, is there any role left for human creativity? The answer is, absolutely because creativity and human intelligence is still very much required when it comes to creating ad copy. Automation has, … Read more

So you’ve laid the foundation for your website with an established web host, a registered domain name and an SSL certificate. It’s now time to trick it out with compatible features. Some types of plugins will be essential to your … Read more

Maintaining an effective and well-designed website requires regular updates to stay relevant to your consumer. For your website to truly work with your marketing and SEO strategies, you should be ready to make changes in an instant. Luckily, with the … Read more