What is content marketing
Content marketing refers to the practice of crafting content tailored to all your client needs. This content is created to provide valuable information to audiences consistently. Such information could come in the form of insights and various thought perspectives to educate and inform people about a specific topic.
Content marketing can take various forms, such as infographics, webpage content, podcasts, videos, books, blogs and more. The process of developing content involves understanding what targeted audiences are interested in. Upon discovery, you will already be halfway to reaching your consumers amidst the horde of other competitors trying to gain the attention of that audience as well.
Distribution is another significant aspect of content marketing, as this ensures that the right content reaches the correct audiences. Usually discussed at the time of content creation, you’ll decide where you will share your content as some content may work well on one platform but not others.