5 Marketing Strategies to Increase Visibility on Social Media

The online marketing game has gotten a lot more crowded.

Businesses everywhere are throwing more money into digital. Back in 2015, online ad spend overtook newspaper and magazine ads. No surprise there—more people are online than ever, and everyone’s glued to their phone.

Every business wants to be seen by the right people.

Social media isn’t just a nice-to-have. It’s how brands now:

• Build awareness
• Get more customers
• Grow market share
• Launch new stuff
• Test offers
• Run surveys

Even the big end of town is in on it—77% of Fortune 500s are active on Twitter, 70% on Facebook. The old-school approach doesn’t cut it anymore.

To stand out, you need a different strategy.

Here are 5 tips to actually get something out of your social media efforts.

1. Nail Your Brand Identity

Design matters.

You’ve got one shot when someone hits your page. If it looks half-baked, they’re gone.

Don’t skimp here—your logo, colours, and layout need to feel considered. It’s not just about “looking nice.” It’s about not looking forgettable.

2. Use Infographics

Posting the same content everyone else is already sharing won’t help you.

Instead, give people something useful and easy to take in—infographics work well for this.

They grab attention, get shared, and are much easier to scan than a wall of text or a 10-minute video.

3. Offer Incentives

People need a reason to follow or engage with your brand.

Give them something:

• A free download
• Early access
• A discount
• Entry into a giveaway or live event

Udemy does this well—comment, share, get something back. That kind of interaction can push your reach way further.

Also, ask questions. Let your audience have a say. That builds more connection than just pushing promos.

4. Post Regularly

Momentum matters.

If you’re only posting every now and then, people forget you. Content is what drives visibility.

Set a schedule. Stick to it. Even if it’s once or twice a week, make it consistent. An editorial calendar helps with that.

5. Test Everything

Not every post will work. Some will tank. Others will surprise you.

That’s fine—just track what happens.

Use free tools to see what’s working, what time of day gets the best results, and what people actually engage with.

Test. Adjust. Repeat.

Don’t phone it in

Social media isn’t just background noise anymore.

You can’t just post a few updates and hope for the best. You’ve got to show up with a proper brand, offer value, and be willing to test and tweak.

That’s how you grow something that actually works.