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Why Your Business Needs a Digital Marketing Agency

pwd staff OLIVER WOOD
Oliver Wood

|30th March 2016

The digital landscape is never static.

It is constantly changing with emerging trends that continue to affect how people search and connect to their favourite sites. Businesses that want to stay successful must be adaptive to their environment. Otherwise they risk losing a major competitive advantage in their industry.

This is when hiring a digital marketing agency can be beneficial.

Working with a digital agency means being able to capitalise on the many opportunities that are online while meeting your marketing needs. Here we look at additional reasons why your business needs a digital marketing agency.

1. Saves You Time

Your time is limited.

You have employees to manage, orders to process, and inventory to inspect. Even though you understand the importance of SEO and other marketing strategies, you simply do not have the time to implement an campaign. Not to mention that you don’t even know the first thing about SEO.

Digital marketing can be incredibly time-consuming especially when you consider all its components from market research to implementation and more. SEO is also not a one-time ordeal as it is a continuous process if you want to continue driving results.

So perhaps one of the best reasons to hire a digital agency is that you saves you time. So you can focus on more important matters.

2. Keeps You Up to Date

Search algorithms are constantly changing.

One reason is to combat spam and another is to provide even better results for each search query. No one can predict how much of an impact updates can have. But what is certain is that your rankings will suffer in the search results if you are not following the latest practices.

For example, the most recent algorithm update is mobile-friendliness as a ranking factor. If your site is not optimised for mobile device, it could rank lower for mobile related searches.

This is yet another reason to work with a digital agency. It is their job to stay up to date on all the latest best practices and ensure that your site is prepared for future algorithm updates.

3. Gives Your Business a Competitive Advantage

Do a search right now for your target keywords.

Look through each of the results that are ranking.

Those that are on the front page are more than likely already investing in SEO and other marketing strategies for their business. If you are not making a similar investment, you risk losing your positions in the search results. The solution to stay competitive then is to work with a digital agency and have a marketing campaign implemented for your business.

4. Increases Conversions

SEO is much more than simply optimising content and building links.

A good digital marketing agency looks at the bigger picture in terms of sales.

If engagement levels are low and visitors are quickly leaving your site without making a purchase, you have a problem. There could be different reasons for low conversions from slow loading times to poor navigation and more. Agencies are tasked with finding out the reason why and making the necessary changes to your site. The result is higher conversions for your business.

Hiring a Digital Marketing Agency Can Be Incredibly Beneficial

You understand the importance of being found online. But you simply don’t have the time or expertise to implement a marketing strategy. This is where hiring a digital marketing agency can be incredibly beneficial as it frees up your time to focus on more important matters. It also gives your business a strong competitive advantage online while also improving conversions.