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E-commerce Website Design and Development

We build beautiful online stores that make e-commerce simple

Online sales accounted for more than 10% of all retail sales worldwide in 2017, and this number is projected to reach more than 17% by 2021. Headlines everywhere speak of niche e-commerce stores driving brick-and-mortar stores out of business.

And it’s not just small mom-and-pop shops. More and more big retail chains are closing stores because they can’t compete with their online alternatives.

So whether you are a retailer aiming to survive in the digital age or an entrepreneur looking to capitalize on the countless opportunities in online sales, PWD has a host of e-commerce web design services to get your online store set up the right way.


What You'll Get
What's Included

Trust us. Whatever the worries you might have about venturing online, we have dealt with them all. With a professional e-commerce web design company like PWD on your side, all your bases are covered.

We’ve built thousands of websites and implemented countless custom e-commerce web design solutions. We’ve got what it takes to make your move into online retail simple and seamless.

Secure Payment Processing
Integrate a secure payment gateway that your customers can trust with their sensitive financial information. Accept payments from a variety of sources and implement with all of your existing financial accounts.

Inventory Management
Keep track of your products online with our easy inventory management system. Restock across multiple warehouses and control both channels in and out from the comfort of a personalised inventory system.

SEO Optimisation
With over one billion active websites in existence, gaining a strong presence is vital. Most consumers will regularly turn to Google and other search engines when starting their web searches. In truth, gaining a strong foothold on this market is imperative to any digital business. Mastering SEO through blogging, link building and having strong on page fundamentals is the only way to achieve that aim.

Email Marketing Integration
Now you can market to a large targeted demographic with a proven and measurable marketing strategy . We make it easy to not only customise your message and send strategic emails to the right audience at the right time. Build a database of customers and create campaigns that focus your products and services direct to the consumer with instance online engagement.

E-Commerce Solutions

WooCommerce is the perfect e-commerce solution if you already have an existing website powered by WordPress. As long time WooCommerce web developers, we love this flexible plugin for a lot of reasons:

  • Works with the most popular WordPress themes
  • Largest market share of any e-commerce solution
  • Allows you to embed products anywhere on your website, even blog posts
  • Seamless customer rating integration


E-Commere Solutions
Shopify Web Design Services

Shopify is one of the largest contenders in the e-commerce web design solutions. It is truly an all-in-one online retail solution because it serves as its own website platform. You don’t need an existing website to build your store on Shopify.

  • No WordPress website required
  • User-friendly interface for adding products and managing orders
  • Hundreds of app integrations to customize your store
  • Mobile responsive themes
eCommerce website for HomeCraft Textiles
Which One is Best for You?

At PWD, we don’t believe in one-size-fits-all solutions. That’s why we can’t recommend one platform over the other.

What we can say is that we have designed and developed plenty of e-commerce stores in both WooCommerce and Shopify. So, once we have a clear understanding of your needs in an online store, we can make a recommendation that will make things easiest for you and your customers.

Conversion Focused E-Commerce Web Design

Getting customers to your website is just half the battle, and a beautiful online store means nothing if it doesn’t land you sales. That’s why we develop e-commerce websites that don’t just look great but also do the job they are meant to do: increase your profits.

  • Clear calls-to-action that direct the user experience
  • Email opt-ins to build your subscriber list
  • Social media integration for expanded audience reach
  • Coupon codes for increased conversions
  • Banners and sliders to highlight sales and featured products


WooCommerce is easily one of the most versatile platforms as it provides the flexibility to transform any WordPress site into an online store.

Easily Customise Your Store
Make a lasting impression with an engaging store design. Here are some of the customisation feature available:

  • Designed to work seamlessly with popular WordPress themes
  • Easily edit any part of your store to reflect your brand
  • Embed products into any page including existing blog posts
  • Show customer ratings as a form of social proof
  • Set a feature image to show off your products
The digital landscape continues to grow more competitive.

But with the tools available from WooCommerce and with our web development services, you’ll have an online store that drives more product sales for your business.

  • Sell anything from physical products to digital downloads and more
  • Enable multiple variations of your products (e.g. sizes, materials, etc.)
  • Save time by importing products into your store using a CSV file
  • Easily accept online payments from third party processors
  • Automatically calculate taxes based on a shipping or billing addresses
  • Enable different shipping options with the right rates at checkout
Manage Orders

There are tons of extensions available that let you add the right feature to your store. Whether you want to add a membership site, take bookings, or incorporate other features, we offer custom web development solutions to integrate your store with third party extensions.

Online users expect a smooth ordering process. Here is how WooCommerce makes it effortless for your shoppers to complete a purchase:

  • Allow customers to register a new account or select a guest checkout option
  • Easily manage inventory levels and get notifications when stock levels are low
  • Add customer notes for special orders and mark items as shipped
  • Customise emails and notifications that go out to customers
  • Integrate with an existing accounting provider via an extension


Custom E-commerce Web Design Services

Drag-and-drop website builders like Weebly and Wix have seemingly made web design effortless, but are they really a replacement for a full service e-commerce web development company?

Solutions like these might work for the simplest of websites, but here are just a few of the things that the PWD team has to offer that you won’t find in a home brewed site.

An E-commerce Site as Unique as Your Brand

If you use a cookie cutter website builder, you get a cookie cutter website. Our e-commerce web design and development process starts by listening to your needs. What’s your brand story? What’s the image you want your online store to project? By asking questions like these, we design a professional website that is unique to your company and functions seamlessly for every user.

Custom Web Application Development

Create a user experience like no other by integrating a truly unique web application on your new e-commerce store — something you can’t do with a drag-and-drop builder. Creative, innovative ways to engage your audience are the special touches that will set your website apart from the competition.

Ongoing Website Maintenance

The launch of a new online store is just the beginning of your e-commerce journey. Keeping plugins, themes, and other features updated is not only critical to the user experience, but also to website security.

PWD offers ongoing maintenance and support for your e-commerce site so that you don’t have to lose sleep over what’s going on in the back end.

PWD: The Easy Choice for E-Commerce Website Design Australia

Whatever your e-commerce needs are, we are the dedicated team of professionals you need to get up and running online.

Transitioning brick-and-mortar shops, building 100% online stores, updating old e-commerce sites—we do it all. It doesn’t matter if you’ve been in business for decades or if you just got your business license this morning.

Get in touch today to learn how PWD can help bring your retail business into the 21st century with e-commerce.

Still Searching for More
Discover our Resource Centre

Ready to boldly go where no one has gone before? PWD are digital pioneers, exploring the far reaches of online marketing possibilities. And like all great navigators and wayfarers, we’ve left a trail for others to follow. Learn from the best minds in the business with our digital resource center, including blogs, articles, guides and more from our expert team of designers, developers, and digital marketers.

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