If you’re looking to drive more leads to your business, Google Ads is a great choice. At PWD, we use our digital marketing expertise to help Perth businesses get real results from their ad spend by maximising qualified clicks.
Whether you’re running a small business or managing a large team, Google Ads are a valuable tool for putting you in front of the right people at the right time. The expert in-house team of Google Ads specialists at PWD have extensive experience managing Google Ads campaigns in Perth and beyond. We know exactly what works and how to scale whatever is actually delivering quality leads for you.
PWD Digital Agency is a Google Premier Partner that manages Google Ads for Perth and WA businesses from its West Leederville office, established 2007 and ISO 9001 and ISO 27001 certified. Campaigns are built for lead generation with conversion and call tracking live before spend starts, and every client gets a monthly report showing cost per lead, not just clicks. Google bills your ad spend directly. PWD’s management fee is quoted after a scoping call.
Look for six things, and check each one yourself.
These ad results speak for themselves
+131% Website form enquiries in two months
$200K Sales won from web enquiries
$700K In quoted sales pipeline
#1 For “perth painters” on Google
ABC Paint & Deco went from near invisible in search to number one for “perth painters”, with 60 keywords moving onto page one in eight weeks.
Read the case study
7,600+ Calls tracked in 2026 so far
3,500 Google Ads leads this year
165 Search terms on Google’s first page, up from 2
A Perth plumbing and gas company, name withheld at their request. Calls traced to their source, Google Ads bidding on real first-time callers, and three years of SEO.
Read the case study
4.2% Of revenue spent on all marketing
$251 To win each new client
1,389 New clients in 13 months
62% Of online bookings from organic search
Seven Perth cosmetic skin clinics, measured by their own books: marketing at 4.2% of revenue against an industry average of about 7%.
Read the case study
235+ Leads a Month
$35.82 Cost Per Lead
#1 In the shower repairs category.
430 keywords in the top 10 on Google 🤯
AllSealed Shower Repairs are dominating in WA, despite fierce competition from much larger companies in the sector.
+116% Total users in an 8 month period
+2.8k Positions on Google organic search results
40 #1 keywords, more than doubling their initial position
Birds Eye Media is a leader in its field and wanted a website to match. With an eastern states expansion looming, they needed leads to fuel it, but their previous agency could not identify or fix the speed and conversion issues dragging the site down. PWD found the problems, sorted them, and built a site that now delivers high quality inbound leads consistently. The lead worry is gone.
PWD built Coves Club a custom solution website with raffle functionality.
“I am LOVING this attitude and approach from you guys Thanks so much for hanging in there with/for me, I super appreciate it!”
David Coveney, Owner, Coves Club
+122% Conversions in four weeks
+8% Increased clicks for Google Ad campaigns
-70% CPA in the first month
Housekeeping WA needed increased Google Ads leads with a reduced media spend. We took this as a challenge, and we delivered!
Terrace Financial Services needed a website that reflected who their business is in the market today.
“We cannot recommend PWD more, Charlotte and the team were incredibly helpful with the website and made sure we were supported during the entire process.”
Aswath Harith, Owner, Terrace Financial Services
+52% Increased conversions year on year
+31% Organic session increase
8.2x ROAS, $8.20 earned for every $1 spent
Successfully scaling high-converting traffic for dog training programs and maintaining market dominance. AllBreeds is all about leads!
End-to-end website design, development, photography and videography
“We’ve had a great experience with Melissa, our Account Manager at PWD. She has been incredibly efficient and instrumental in getting our website up and running. Her responsiveness, organisation, and thorough communication have made the entire process seamless, and she’s always been helpful with any queries we’ve had.”
Stephanie D’Alessandro, Founder, Contec Australia
+2.2k Keyword rankings for commercial fencing
11x #1 keywords ensuring targeted organic traffic
4x Monthly traffic in the first 8 months
By aligning its website and SEO strategy with business objectives, Fortawall successfully transformed its digital presence, cementing its position as a leading provider of commercial temporary fencing in Australia.
We designed, developed and captured visual content, revolutionising the Sino Grinding online presence.
“PWD were a pleasure to deal with. Excellent service. Always offering help and assistance. I would recommend their company to anyone.”
Rod Price, Sales Manager, Sino Grinding International
+212% Monthly revenue
69% Improved cost-per-purchase, increasing profitability margins
20.7k Total sessions through paid social and search campaigns
PWD helped Travel Insured see exactly which campaigns and channels were driving revenue, facilitating confident budget decisions and allowing for ad spend to be scaled to drive bottom-line results.
PWD built a high-end custom website and ran lead generation campaigns for Databl.
“The PWD team are first class. PWD understood our digital marketing needs, devised an excellent strategy and executed on it brilliantly.”
Owen Robbins, Director & CTO, Databl
+800% Online sales driven by organic and paid traffic
+350% Website sessions
+898 Keyword rankings
SBR Collective is a retail brand, built by athletes, for athletes and has a successful store in Rockingham. Our mission – to turn the online store into a sales powerhouse.
A beautifully designed website delivered to Croeso Financial.
“From start to finish, the team were professional, communicative and competent! Although Croeso Financial Advice is not a big corporate giant, they treated me as valued client, exceeding my expectations and building me a worldclass website, within the budget and timeline agreed!”
Mark Smith, Director, Croeso Financial
10+ Years in #1 across competitive keywords
1.16m Impressions on Google search results
3.5k Conversions driving sustained business revenue
Perth Arbor Services partnered with PWD in 2015 to become Perth’s most visible and reputable tree care company online. The results speak for themselves!
Oasis Home Loans & Finance needed a new website, and PWD delivered.
“What they came up with and developed was beyond the scope of what I could have dreamed up myself… They have exceeded anything I was ever expecting and are worth every single penny!”
Chanae Gibbs, Director, Oasis Home Loans & Finance
+50% Qualified leads promoting profitable services
2x Web traffic across SEM & SEO campaigns
5.6k Conversions focusing on new & repeat business strategies
By modernising its digital presence and introducing a performance-driven SEO and Google Ads strategy, Perth City Dental not only caught up with competitors but positioned itself for long-term growth in Perth’s crowded dental market.
A high-end website, filled with PWD-produced photography and videography.
“This is one of the best interactions I’ve had with a supplier over the last 23 years. They really do what they say they’re going to do with a streamlined process that makes it a lot simpler. I would give 6 stars if I could.”
Glenn Galvin, Managing Director, Oracle Surveys
229k Sessions over 12 months
2.17k Conversions – $1.7M potential conversion value
1.21m Page views increasing brand visibility
Kit Bag partnered with PWD to strengthen its digital presence and scale online sales. With a national B2B and B2C customer base, Kit Bag needed to ensure its website and campaigns could drive consistent traffic, deliver high-quality leads and generate measurable ROI.
Custom functionality website and paid social media campaigns to increase members and member booking functionality.
“PWD has played a key role in the development of Bayswater Recreation’s new website and ongoing marketing… I have no hesitation in recommending PWD as a reliable, skilled and responsive partner in website and digital marketing.”
Dom Passarelli, Marketing and Promotions, Bayswater Recreation
6.7k Impressions – +4,806% in first 90 days of the campaign
6.48% CTR of organic social posts
+20.4% Page visits from our content strategy
PWD partnered with Netlink to grow their brand and, in turn, leads. PWD rolled out a content strategy to tell the Netlink story, and deliver the key messages to potential clients. Increasing brand visibility in market is key to success.
PWD executes managed marketing services for WOW Homes, a leading first home builder.
“Thanks for all the effort that you put into 2024… You are a great team to have backing us up in our marketing exploits.. Thanks to each and every one of you individually, we are truly grateful.”
Carl de Luca, WOW Homes
700+ Quality candidates for their recruitment campaigns
PWD partnered with Westfill for managed marketing services, and was quickly launched into assisting with their recruitment drive. The result? Attracting quality talent for hard to fill roles.
PWD is a Google Premier Partner. Premier Partner is the top tier of the Google Partners programme, awarded annually on account performance, spend under management and certified staff. PWD is also ISO 9001 and ISO 27001 certified and has managed campaigns in-house from Perth since 2007. Search for PWD in Google’s partner directory to verify the badge.
Learn More About Google Ads
Google Ads (previously Google AdWords) is a pay-per-click (PPC) advertising platform that allows businesses to show ads across Google’s network, from search results and YouTube to Google Display Network websites and shopping listings. The goal? To put your business in front of the right people at the right time.
Let’s say you search for the term “AdWords Management Perth”. At the top of the search results, you’ll likely see a series of ads marked with the word “Sponsored”. These ads are part of a bidding system where advertisers bid on keywords they want to show up for.
Your ad position is determined by a combination of:
You’ll only be charged when someone actually clicks on your ad, hence the PPC model. But Google Ads also supports different pricing models depending on your goals:
Google Ads includes a range of campaign types:
What makes Google Ads so effective for Perth businesses is its ability to target high-intent users. Instead of interrupting audiences, Google Ads captures people who are already searching for what you offer, making it one of the most efficient and measurable forms of online advertising available.
When set up and optimised correctly, Google Ads can drive consistent, qualified leads to your website while giving you full control over budget, targeting and performance.
Who can benefit from Google Ads campaigns?
Different-sized businesses in all kinds of industries are able to benefit from Google Ads campaigns. They use targeting to ensure that the ads are being shown to users actively searching for your products or services. This is particularly valuable in sectors and industries that are competitive and have a high customer lifetime value. Virtually any business will stand to benefit from a boost in online traffic and leads, so Google Ads is a no-brainer in almost any industry.
How we generate ROI
We offer all-inclusive Google Ads management designed to deliver maximum return on investment. Our Perth-based team handles everything, from strategy to execution, with complete transparency and measurable outcomes.
Here’s what’s included:
Every campaign begins with a deep dive into your existing setup. We review your current website, landing pages, and Google Ads account (if you already have one) to identify performance gaps, wasted spend and quick-win opportunities. This ensures we build a campaign on a foundation of insight, not guesswork.
We take the time to understand your business, your goals and your market. Our team conducts comprehensive keyword research and competitor analysis to ensure your ads are targeting the most relevant and profitable search terms, while eliminating irrelevant traffic with a strong negative keyword strategy.
We know the Perth digital advertising landscape inside and out. Our team offers real, honest advice with no jargon or smoke and mirrors. Whether you’re a large enterprise or a small growing brand, you’ll get clear communication, proactive recommendations, and a team that treats your success like their own.
Click-worthy ads are the engine of a successful PPC campaign. We craft high-converting, keyword-rich ad copy designed to attract the right clicks, and support with display and YouTube creative if required. We also run A/B tests to continuously improve ad performance.
Your ads are only as good as where they lead. That’s why we help ensure your landing pages follow CRO best practices, are fast-loading, mobile-friendly and aligned with your ad messaging. This gives you the best possible chance of turning clicks into conversions.
We set up advanced conversion tracking through Google Analytics and Google Ads so you can see exactly where your budget is going and what results it’s generating. You’ll receive easy-to-understand reports, complete with ROI insights and campaign recommendations. Reports arrive monthly in writing and show spend, leads, cost per lead, the search terms we added and excluded, and what we changed and why.
We don’t just set and forget. Your campaigns are actively monitored and fine-tuned with regular updates to bidding, targeting, and creative, all to improve efficiency and performance over time.
SEND US A MESSAGE
Let’s grow your business, together!
Our expertise
At PWD, we partner with a diverse range of clients who all share one goal, to grow their business through high-performing Google Ads campaigns. Whether you’re a local tradie or an Australia-wide eCommerce brand, our team has the experience, tools, and strategy to help you reach the right audience and convert clicks into customers.
No matter your size or sector, our in-house team will tailor a campaign that fits your unique business objectives. With 19 years of hands-on experience in the Perth digital marketing space, we know how to deliver results that align with your goals, budget and growth stage.
We work with:
Local service businesses looking to stand out in a competitive Perth market and generate more leads
Perth customers are searching for services “near me” and comparing local options before they pick up the phone. Whether you’re a tradie, lawyer, accountant, or physio, we build Google Ads campaigns that target Perth suburbs, specific service areas, and high-intent keywords so your business appears exactly when and where it matters.
We structure campaigns around your services, service areas, and peak demand periods. Combined with call tracking, form submissions, and appointment booking integrations, you’ll know exactly which ads are driving real enquiries, not just clicks.
Our local clients typically see a 3-5x return on ad spend within the first 90 days.
eCommerce brands and startups looking to scale product sales and validate demand fast
Selling products online means competing for attention across Google Shopping, Search, Display, and YouTube. We help eCommerce brands build full-funnel campaigns that capture high-intent buyers at every stage. From product listing ads that drive direct sales to remarketing campaigns that bring back browsers who didn’t convert.
For startups, Google Ads gives you the ability to validate demand, test messaging, and generate leads from day one. We build lean, tightly targeted campaigns that focus spend on the keywords and audiences most likely to convert. As results come in, we scale what’s working and cut what isn’t.
Our eCommerce clients benefit from feed optimisation, dynamic remarketing, audience segmentation, and detailed ROAS tracking so every dollar of ad spend is tied to actual revenue.
Established enterprises ready to optimise ad spend and build out full-funnel, multi-channel PPC strategies
Larger businesses often have complex campaigns running across Search, Display, YouTube, and Performance Max, but not always with the structure or reporting to know what’s actually driving results. We audit existing accounts, eliminate wasted spend, and rebuild campaigns with clear attribution across every channel.
Our enterprise clients benefit from advanced bidding strategies, custom audience building, competitor conquesting, and executive-level reporting that ties ad performance directly to revenue. If you’re spending $10K+ per month, there’s almost always room to get more from your budget.
Builders and construction companies competing for high-value residential and commercial projects
Whether you’re a custom home builder, a commercial contractor, or a renovation specialist, your next client is searching Google right now. We build campaigns targeting project-specific keywords like “custom home builder Perth” or “commercial fit-out WA” that connect you with people actively looking to build.
We focus on lead quality over volume, using call tracking, form submissions, and location targeting to make sure your ad spend brings in genuine project enquiries, not tyre kickers.
Medical and healthcare providers looking to attract new patients and fill appointment books
From dentists and physios to GPs and allied health professionals, patients are searching Google before they book. We build compliant, high-converting campaigns that target condition-specific and location-based keywords to drive appointment bookings.
Our healthcare clients benefit from call-only ads, Google Maps visibility, and conversion tracking tied to actual bookings, so you know exactly what your cost per new patient looks like. PWD manages Google Ads for medical, dental and allied health practices across Western Australia, where lead quality and compliance-aware copy matter more than click volume.
Property and real estate professionals wanting to generate vendor appraisals, buyer leads, and rental enquiries
The Perth property market moves fast and your potential clients are searching Google before they call an agent. We run campaigns targeting high-intent keywords like “sell my house Perth” or “property management Joondalup” to connect you with vendors and landlords ready to act.
Whether you’re an independent agency or a franchise, we tailor campaigns to your suburbs, property types, and business goals.
Mining and resources companies targeting contract wins, equipment sales, and workforce recruitment
Perth is the mining capital of Australia, and the sector relies heavily on Google to find suppliers, contractors, and service providers. We build campaigns targeting niche industry keywords that connect you with procurement teams and decision-makers actively searching for what you offer.
From FIFO service providers to heavy equipment suppliers, we understand the long sales cycles and high contract values in this space, and we optimise accordingly.
Financial services firms looking to generate qualified leads for accounting, mortgage broking, financial planning, and insurance
Finance is one of the most competitive verticals in Google Ads, with high CPCs and strict compliance requirements. We build campaigns that balance cost efficiency with lead quality, targeting keywords that attract people actively looking for financial advice or services.
Our finance clients benefit from carefully structured ad groups, strong negative keyword lists, and landing pages designed to build trust and convert. PWD manages Google Ads for finance, legal and consulting firms across WA, paired with digital marketing for finance firms so every enquiry is tracked to its campaign.
Solar and renewable energy companies competing in one of Australia’s most aggressive Google Ads markets
Solar is one of the highest-competition verticals in Perth, with dozens of installers fighting for the same “solar panels Perth” clicks. We help solar companies cut through the noise with tightly targeted campaigns, strong ad copy, and landing pages built to convert.
We focus on reducing your cost per lead by targeting high-intent keywords, using geographic bid adjustments for your service areas, and running remarketing campaigns to stay in front of homeowners still comparing quotes.
Our Point of Difference
When it comes to choosing a Perth Google Ads agency, you want more than just someone who knows how to run ads, you want a strategic partner focused on delivering real business results.
At PWD, we’ve been helping Perth businesses succeed online since 2007. As a Google Premier Partner, we’re trusted by companies across Western Australia to manage their advertising budgets with care, precision and a relentless focus on return on investment.
We don’t just chase clicks, we focus on what matters: qualified leads, meaningful enquiries and scalable growth. Whether you’re a local service provider or a national eCommerce brand, we’ll tailor your campaign to meet your unique goals and margins.
What sets us apart:
If you’re ready to work with a Google Ads Perth team that treats your business like their own, talk to us today.
Looking for more answers?
Judge on published cost per lead and lead volume over time. PWD’s figures are on this page: AllSealed Shower Repairs generates 235+ leads a month at $35.82 cost per lead. For ABC Paint & Deco, where PWD runs Google Ads alongside SEO and a new website, form enquiries rose 131%. More case studies are on the portfolio page.
Google’s partner directory is the only independent list, so start there: filter for Premier Partners in Perth, then apply the six checks above to each one. That removes agencies that cannot show the badge, have no staff in Perth, or will not put the ad account in your name. PWD is listed as a Premier Partner.
PWD manages Google Ads for finance, medical, legal and consulting firms across WA, where lead quality matters more than volume. Three things change: tighter match types and negative keywords so budget goes to buyers rather than researchers, call tracking so phone enquiries are counted, and compliance-aware ad copy that satisfies industry rules.
There are two costs: ad spend paid to Google and the agency’s management fee. Most Perth businesses spend between $3,000 and $20,000 a month on ads, billed directly by Google. PWD’s management fee is quoted after a scoping call and depends on the number of campaigns, the landing page work needed and the ongoing testing the account justifies.
At minimum, a monthly report showing spend, leads, cost per lead, search terms added and excluded, and what changed in the account and why. Phone leads should be counted, not estimated, which is why PWD runs call tracking where enquiries arrive by phone. If a report shows clicks but no cost per lead, ask why.
CPM buys reach and CPA buys outcomes, so the agency should say which objective each campaign serves and report both. Search campaigns are judged on cost per acquisition. Display, video and programmatic campaigns are bought on cost per thousand impressions and judged on the enquiries they assist. PWD reports both and runs the reach side through media buying and programmatic display.
Put the same five plain questions to every proposal: who owns the ad account, what does the fee cover, what will the first report show, when will I see the first lead, and what happens if I leave. A proposal that cannot answer all five in plain English is telling you how the account will be run.
Book a strategy session: the in-house Perth team starts with a free website and ad account audit.
Google Ads is most useful when you’re trying to use it to drive specific action for your marketing campaign. One great application of Google Ads is to increase brand awareness. As an online advertising medium, it is effective at finding and reaching audiences with a genuine interest in the service or product that you provide as a business.
The cost of Google Ads depends on your industry, competition and campaign goals. You set your own budget, and Google only charges when someone clicks your ad. Most Perth businesses spend between $3,000-$20,000/month on ads, not including management fees. We’ll work with your budget to ensure every dollar drives real, measurable ROI.
Unfortunately, Google Ads are a PPC (pay-per-click) service and therefore not free. However, you can run affordable Google Ads campaigns when you’re targeting less competitive keywords.
Many clients start seeing leads within the first week of launching their campaign, especially in industries with high search volume and urgent buyer intent (like plumbing, electrical, or legal). For more competitive sectors, results build over time as we refine targeting, test ad copy, and optimise bids. Either way, Google Ads is built for fast feedback and performance.
PPC works by charging advertisers based on every time someone clicks on their ad. This means that as your ad receives more clicks, you will be charged more. PPC is focused on creating an immediate boost in traffic, as opposed to other forms of marketing like SEO, which take a more long-term approach.
Running a successful Google Ads campaign requires you to know who your audience is and to make sure your ads connect with them effectively. A collaborative approach between a business and Google Ads agency in Perth yields the best results for this.
A well-run Google Ads campaign can provide you with an excellent return on investment. However, due to being PPC advertising, it has the potential to be expensive if it’s not done correctly. It’s helpful to set an ad budget to ensure that you don’t spend more than you are prepared to on Google Ads.
Google Ads gives you instant visibility by placing your business at the top of the search results, for a price. SEO is a longer-term strategy that improves your organic (unpaid) visibility over time. For best results, many of our clients combine both. Learn more about our SEO services.
Absolutely. When managed properly, Google Ads can deliver highly targeted traffic and valuable leads at a cost that makes sense, even for smaller budgets. We customise your campaign based on your goals and scale it as you grow, making it a great option for small and medium-sized businesses in Perth.
Yes, but we don’t recommend it unless you have the time and expertise to manage it daily. Without proper setup and ongoing optimisation, you risk wasting your budget on irrelevant clicks. Our team uses proven strategies, analytics tools, and years of experience to make sure your spend delivers real results.
You will typically be billed for Google Ads services directly by Google, through your credit card. Limits can be set for spending, depending on the exact parameters that have been set for your campaign.
Not at all. While we’re proudly based in Perth and have deep insight into the local market, we work with businesses across Australia, from Sydney and Melbourne to regional WA. If you want transparent, results-driven Google Ads management, we’re ready to help wherever you’re located.
Real insights from our clients
