News & Insights


How to Increase Backlinks that Matter

pwd staff OLIVER WOOD
Oliver Wood

|17th June 2019

Building backlinks is a difficult feat on its own. However, with the likes of different link building strategies, there’s always a way to get yourself a good number of backlinks. Generating links of high-quality value, on the other hand, is a whole different story.

You may think that any kind of backlink is a nod in the right direction. As true as this may be, it’s not necessarily the case in the eyes of Google and search engines alike. When it comes down to it, search engines place reputable backlinks in much higher regard than regular website links. These reputable and highly ranked websites prove to Google that if your content is good enough to be cited on their content, it’s worth putting in front of other search engine users too.

Don’t be discouraged. Link building is tough work and it may take years to see its effects truly come into play with your search engine results page ranking. But, that doesn’t mean that you can’t start paving your way to a better SEO future today. With our help, we will give you our top tips and tricks to help you increase backlinks that get you to the first page of Google.


Our Top Tips to Increase Backlinks for Your Website:

Do PR for Your Website

Think of PR for your website as you would a publicist trying to get their latest star onto the celebrity scene. This upcoming star will be seen at all the popular parties, doing photo opportunities, and trying to get their name out there as much as they can. Well, to increase backlinks for your website, you will need to follow a similar suit.

Public relations is all about getting your name out there and getting your website seen. As you start being active within your industry, social media platforms, and other blogs’ comment sections, you will begin to establish yourself as a leader within your market. The more people see you and the more relationships you forge, it will be easier for people to recognise your content and feel comfortable to link your website as a result.

In order to do this, you may need to spend some time getting active on different platforms. Guest blogging is a great way to start generating a name for your website and getting a backlink in return. Even establishing yourself as an expert on social media is an effective step in your backlinking strategy.

The goal is to present yourself to any potential lead wherever you can. Once you start forming these relationships and reputation for your business, your sense of authority will increase too.

Write Great Content

This may seem like an obvious strategy to point out but it’s surprising to see how much fluff content is out there these days. Valuable and high-quality content is what works for audience members and for Google. It’s what gets people to your website and prompts them to cite your work in their own articles.


So, what makes great content? Here are some helpful tips to get you inspired:

  • Include more images than your competitor’s post
  • Use a compelling title
  • Increase your word count
  • Create focused meta descriptions and alt tags
  • Keep your content concise

Essentially, the goal of writing great content is to provide material that’s better than what’s already out there. To do so, it’s best to spend some time analysing the websites and blog posts that have made to the first page of Google and to emulate its structure into your own work.

Publish Insightful Case Studies

An easy way to get your content linked by a reputable site is to create factual resources. The links that you’ll get from posting informational content are the backlinks that matter.

Now, getting your hands on prized statistics and case studies may not always be within your realm of capabilities. A simple solution would be to put together a list of handy facts and figures that could help build your resource document. It goes without saying that this content shouldn’t be plagiarised but rather repurposed in your own way.

For example, let’s take a look at this post by Hubspot. Hubspot is a very well-known and trusted website that’s often found to be on the first page of Google under marketing related terms. Here’s a snapshot of there helpful and informational resource titled “The Ultimate List of Marketing Statistics for 2019”:


What they’ve done here is rework other people’s findings into their own handy list. They’re still giving credit where it’s due but they are ultimately combining all of these helpful statistics into one resource to solve the needs of their target market.

Create Shareable Images

People love visuals to help them better understand the content and to easily digest snippets of information. That’s why infographics always come highly recommended when you’re on the hunt for backlinks.

Depending on the graphic structure you’re after, there are plenty of programs to help you design these shareable images. Here are our top 3 choices for you to check out:

  • Canva
  • Venngage
  • Over

Once you’ve created your infographics, you can reach out to different publications with your newest resource. Of course, sharing it across your social media is a must with Pinterest being a front leader for visual content such as this. Just don’t forget to share your website’s link along with the infographic!

Get Social

Adding comments on relevant blog posts and platforms are a great way to engage in conversation with the author and active readers. Take Quora and even any one of Neil Patel’s blog post’s comment section for instance. Both Quora and Neil Patel offer the space for highly engaged users to come together and swap insights.

Now, your comment doesn’t have to be extravagant or extremely well-thought out. Rather, it’s best to keep it as simple as possible while still seeming authentic. There’s nothing worse than being able to spot a spammy comment! The goal of your comment is to offer insights into the original post and to start a budding relationship with the author. As a result, the author will become aware of your content and may even look to link your pages on their own one day.

Get-SocialAn important step to increase backlinks is to get your website’s name out there. A lot of your quality link building efforts should be put in building valuable relationships that have long terms benefits for your business. Remember, SEO is a long game that’s worth every minute of your time’s investment.