Technical SEO Services

We begin every engagement with a comprehensive technical audit, using industry-leading tools like Screaming Frog, Sitebulb, Ahrefs and Google Search Console. This audit uncovers hidden issues affecting your visibility and rankings.

Our audit covers:

• Site architecture: Ensuring logical, SEO-friendly structure
• Indexation issues: Identifying non-indexed or low-performing pages
• Broken links: Fixing 404 errors and broken internal/external links
• Sitemap & robots.txt: Verifying correct configuration for search engine crawling

Website speed isn’t just a user experience issue, it’s a ranking factor. We optimise your site for Google’s Core Web Vitals, including:

• LCP (Largest Contentful Paint): Faster page load for meaningful content
• Interaction to Next Paint (INP): Smoother interactivity and responsiveness
• CLS (Cumulative Layout Shift): More stable visual elements

We achieve this through advanced compression, image optimisation, lazy loading, browser caching and server performance enhancements.

We optimise how search engines navigate and prioritise your site, ensuring the right pages get found and ranked.

Our strategies include:

• Crawl budget optimisation: Prioritising high-value pages
• Canonical tags: Preventing duplicate content issues
• Hreflang implementation: Supporting multilingual/multi-regional sites
• XML sitemaps & redirects: Ensuring clean pathways for search engine crawlers

With Google’s mobile-first indexing, your site must perform flawlessly on all devices.

We ensure:

• Fully responsive design: Optimised layout and performance across screen sizes
• Mobile usability: Elimination of tap targets, font issues, and layout shifts

We implement JSON-LD structured data to help search engines better understand and enhance your content.

This enables:

• Rich snippets: Review stars, product info, FAQ toggles
• Content enhancements: For events, products, recipes, and more
• Increased click-through rates: Through enhanced SERP display

We strategically build your internal link ecosystem to distribute authority and improve discoverability.

Our work includes:

• Contextual internal linking: Guiding users (and bots) to key pages
• Hierarchical site structure: Enhancing crawl depth and logical navigation

We go beyond surface-level audits by analysing actual crawl data from your server’s log files.

Benefits include:

• Visualising Googlebot behaviour: See which pages are crawled (and missed)
• Fixing crawl inefficiencies: Addressing redirect chains, loops and dead ends
• Prioritising important URLs: Ensuring key content is indexed frequently

Technical SEO isn’t a one-and-done task, it requires consistent oversight.

With PWD, you’ll receive:

• Monthly performance checks: Keeping your site healthy and fast
• Search Console monitoring: Tracking errors, indexing issues and performance
• Automated alerts: Early detection of issues before they impact rankings

Our proactive, data-driven approach ensures your website remains optimised, competitive and ready to scale.

A technical SEO audit covers all the behind-the-scenes elements that impact your website’s ability to rank and perform. This includes checks on site speed, crawlability, mobile usability, indexation, internal linking, site structure, schema markup, duplicate content, broken links, redirects, robots.txt and XML sitemaps. At PWD, we deliver a comprehensive audit with clear priorities and action steps.

On-site SEO refers to all the optimisation efforts made within your website. This includes both technical SEO such as site speed, coding structure, and crawlability, and on-page SEO, like content quality, keyword usage and image optimisation. At PWD, our on-site SEO services focus on enhancing user experience, improving website performance and boosting conversions through speed optimisation and structural optimisation.

Off-site SEO, on the other hand, includes all activities outside your website that influence your search rankings. This often involves backlink building, brand mentions, Google Ads, social media and online reputation management. When high-authority websites link to or reference your site, it signals to Google that your content is trustworthy and relevant, which can significantly improve your search engine rankings. Both on-site and off-site strategies are essential for a well-rounded SEO campaign.

It depends on the current state of your website and the complexity of issues found. In some cases, improvements to speed and crawlability can deliver performance boosts within a few weeks. More significant changes, like site restructures or schema implementation, can take a few months to reflect in rankings. However, technical SEO often lays the foundation for long-term organic growth.

Absolutely. Site speed is a confirmed ranking factor and directly impacts user experience. A slow-loading site can lead to higher bounce rates and lost conversions. Our technical SEO process includes core web vitals optimisation, media compression, server tweaks and caching improvements, all designed to make your site faster and more competitive in search.

Since technical SEO enhances the backbone of your site, it should be a high priority. If your technical SEO is not up to standard, your site may not be indexed on SERPs. This will leave your website undiscoverable to your target audience.

Yes, technical SEO audits require an in-depth knowledge of various coding languages and best practices. Hiring a leading technical SEO company gives you peace of mind that your website will rank high on the SERPs.

We use a combination of advanced SEO tools including Screaming Frog, Sitebulb, Google Search Console, Ahrefs, GTmetrix, PageSpeed Insights, SEMrush and Log File Analyser tools. These allow us to dig deep into your site’s technical setup and uncover the issues holding back your performance.

At PWD, technical SEO isn’t a standalone service, it’s an essential part of every SEO campaign we deliver. Rather than charging separately, we include technical optimisation as part of your ongoing SEO retainer. This allows us to take a holistic approach, ensuring your site is not only content-rich and keyword-targeted but also technically sound and built for performance.

The cost of your SEO retainer will depend on the size of your website, the complexity of technical issues, and the competitiveness of your industry. But rest assured, every campaign includes a full technical audit, site speed improvements, crawl and indexation enhancements, structured data implementation and ongoing monitoring. You’ll get everything you need for long-term organic growth, all bundled into one transparent monthly investment.