HTML coding is the main component of your website’s structure. It is the backbone of the site. It includes elements such as headings, body content, meta-tags, image alt tags, and the internal linking structure.
The bots crawl your site’s HTML to determine whether the content is relevant for user’s search queries. If your HTML is up to standard and relevant, your site will be higher in the search engine rankings. This will boost your organic traffic.
Whenever you make changes to your site’s content or HTML structure, it could affect your website’s ranking. If there are mistakes in the coding, it could lead to crawl errors. In addition, if your site contains any duplicate content, it could also negatively affect your page rankings.
PWD’s technical SEO experts will help fix up any coding issues to prevent bad SEO practices. By hiring a qualified SEO company for technical SEO services and an audit, you can ensure that you have no errors affecting your performance. This is the best way to get your pages moving up the search engine rankings so that your business can gain more customers! So, get in touch with us at PWD for complete website SEO services.