Everyone wants to see their content rank on Google. While their focus might be on their on-page optimisations, it’s off page SEO that really pulls its weight when it comes to SERPs.
We talk a lot about SEO and organic traffic on this blog because they’re tied up with having a healthy, profitable online presence. But if you want to give your organic tactics a boost asap, a surefire way to attract attention on the SERPs is through pay-per-click (PPC) advertising.
Starting an online store and developing a digital strategy can be intimidating. The challenge feels insurmountable if you look to behemoths like Amazon and Apple for inspiration. So don’t. Amazon has 25 years of experience and resources behind its mega eCommerce offering.
Websites perform a myriad of different business functions. They make your mark on the virtual high streets. They’re the flagship stores that are open 24/7 waiting for new and returning visitors. And they’re also the shop assistants ready to impart product knowledge.
Page loading speeds are important ranking signals to search engines. If your web pages load slowly, losing ground in the SERPs is a certainty. According to Kissmetrics, 40% of visitors will exit a website if it takes longer than 3 seconds to load. That’s a huge chunk of traffic going in another direction.
It’s no secret that adapting your website for mobile searches is essential for your content’s success. What isn’t so obvious is that not all websites are equipped for mobile. With the boost in mobile popularity, some businesses haven’t caught up to the trend and are, as a result, limiting their potential growth.
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