Ultron WA

SEO strategy that delivers

Ultron WA ranks #2 and doubles enquiries in under 6 months

Managed Marketing Services

Marketing Strategy

WordPress Web Development

A wrinkled dark surface with the words “ULTRON WA” in large, bold letters and “Fitness Fitout Solutions” in smaller text below.

Overview

Ultron WA approached PWD with a clear goal: generate more leads, consistently, and establish themselves as a recognised brand in the gym fitout industry.

On initial assessment, it became evident that their existing website was in critical condition. Frequent downtime meant Google wouldn’t even allow them to advertise, and SEO rankings were non-existent due to pages being inaccessible during crawls.

The brief: rebuild the website, optimise for SEO, and drive high-quality leads through Google Ads, positioning Ultron WA as the go-to gym fitout specialist in Perth.

Challenge

When PWD took over:

Website downtime: The previous site was unstable and unreliable, limiting paid advertising and organic ranking opportunities.
Non-SEO friendly platform: The site was built on a system incapable of proper optimisation, lacking meta tags, structured content, and mobile responsiveness.
Limited content & authority: Competitors had extensive product and service pages, while Ultron had minimal content across key offerings.
Brand awareness: Despite high-quality services, Ultron WA was virtually unknown in a competitive market, including other established gym fitout providers.

The challenge was clear: rebuild the foundation while creating a brand presence strong enough to compete with established players.

A modern desktop computer on a sleek white desk displays a website about gym fit-outs in Perth, with layered web pages shown above the monitor, featuring navigation menus and service options. A keyboard and mouse are nearby.

The Strategy

Website rebuild

Designed and built a fully custom, SEO-optimised website from scratch.
Ensured platform stability and speed, eliminating downtime and enabling Google Ads campaigns.
Implemented a mobile-first, user-friendly design aligned with industry best practices.

Google Ads campaigns

Once the site was stable, we launched targeted campaigns to capture high-intent leads across Perth.
Focused on both broad market reach and localised campaigns to drive enquiries from commercial and educational clients.

SEO Optimisation

Developed in-depth content across home, service, product, and category pages, covering gym design, flooring solutions, outdoor fitness setups, and ongoing maintenance.
Structured the site to capture both broad and niche search terms relevant to the gym fitout industry.
On-page and technical SEO applied site-wide, including meta descriptions, schema markup, alt text, and internal linking.

Four smartphones display a fitness equipment company’s website, showing sections like project management, client logos, an enquiry form, and a product image of a gym rack, all on a textured grey surface background.

Results

SEO rankings:

The website climbed 2,937 positions in under 9 months.

Web traffic:

Increased by over 50% within 6 months.

High-profile conversions:

Secured enquiries from Anytime Fitness, WA Education Department, Cottesloe Surf Life Saving Club, and Fairbridge College in Kalgoorlie.

Keyword success:

Gym fitouts Perth’ jumped from rank 78 to 2nd.

Leads:

Enquiries rose 150% in the same period.

A tablet displaying Google search results for Gym fluids Perth rests on a textured light grey surface, viewed from above. The search page shows listings, images, and a map.

A kettlebell and dumbbell on a dark gym floor with the text: Organic traffic increased by 50% in 5 months.

A zigzag barbell, weight plates, and gym flooring are shown in a dark, dramatic setting. Overlay text reads: +2,997 positions in under 9 months. The scene suggests growth and achievement in fitness.

A laptop and a mobile phone display the same webpage with text and an image of a mechanical device, all set against a light, textured background. The devices are positioned at an angle, showing their screens clearly.

Client Impact

Ultron WA now has a fully reliable, high-performing website.
They can confidently advertise knowing Google Ads campaigns are supported by a stable foundation.
Their expanded content and SEO structure positions them as a recognised leader in the gym fitout industry in Perth.
Marketing campaigns now generate measurable, high-quality leads, enabling growth into new markets.

The success opened doors for future creative initiatives, increasing lead volume and reducing costs across campaigns.

What’s Next

With a solid foundation in place and high-quality leads flowing, Ultron WA is set to:

Expand SEO and content marketing into additional service areas and product categories.
Implement remarketing campaigns targeting past site visitors to maximise conversions.
Scale Google Ads campaigns to reach broader regions across WA.
Continue building authority with high-value backlinks and thought leadership content.

The next phase: solidify market dominance and continue driving exponential growth in both leads and brand awareness.

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