Westfill Pty Ltd is part of the Westfill Group – a growing consortium of specialist companies providing end-to-end support across the mining sector.
Ultron WA ranks #2 and doubles enquiries in under 6 months
Ultron WA
SEO strategy that delivers
Overview
Ultron WA approached PWD with a clear goal: generate more leads, consistently, and establish themselves as a recognised brand in the gym fitout industry.
On initial assessment, it became evident that their existing website was in critical condition. Frequent downtime meant Google wouldn’t even allow them to advertise, and SEO rankings were non-existent due to pages being inaccessible during crawls.
The brief: rebuild the website, optimise for SEO, and drive high-quality leads through Google Ads, positioning Ultron WA as the go-to gym fitout specialist in Perth.
Challenge
When PWD took over:
- Website downtime: The previous site was unstable and unreliable, limiting paid advertising and organic ranking opportunities.
- Non-SEO friendly platform: The site was built on a system incapable of proper optimisation, lacking meta tags, structured content, and mobile responsiveness.
- Limited content & authority: Competitors had extensive product and service pages, while Ultron had minimal content across key offerings.
- Brand awareness: Despite high-quality services, Ultron WA was virtually unknown in a competitive market, including other established gym fitout providers.
The challenge was clear: rebuild the foundation while creating a brand presence strong enough to compete with established players.
The Strategy
Website rebuild
- Designed and built a fully custom, SEO-optimised website from scratch.
- Ensured platform stability and speed, eliminating downtime and enabling Google Ads campaigns.
- Implemented a mobile-first, user-friendly design aligned with industry best practices.
Google Ads campaigns
- Once the site was stable, we launched targeted campaigns to capture high-intent leads across Perth.
- Focused on both broad market reach and localised campaigns to drive enquiries from commercial and educational clients.
SEO Optimisation
- Developed in-depth content across home, service, product, and category pages, covering gym design, flooring solutions, outdoor fitness setups, and ongoing maintenance.
- Structured the site to capture both broad and niche search terms relevant to the gym fitout industry.
- On-page and technical SEO applied site-wide, including meta descriptions, schema markup, alt text, and internal linking.
Results
SEO rankings:
The website climbed 2,937 positions in under 9 months.
Web traffic:
Increased by over 50% within 6 months.
High-profile conversions:
Secured enquiries from Anytime Fitness, WA Education Department, Cottesloe Surf Life Saving Club, and Fairbridge College in Kalgoorlie.
Keyword success:
Gym fitouts Perth’ jumped from rank 78 to 2nd.
Leads:
Enquiries rose 150% in the same period.
Client Impact
- Ultron WA now has a fully reliable, high-performing website.
- They can confidently advertise knowing Google Ads campaigns are supported by a stable foundation.
- Their expanded content and SEO structure positions them as a recognised leader in the gym fitout industry in Perth.
- Marketing campaigns now generate measurable, high-quality leads, enabling growth into new markets.
The success opened doors for future creative initiatives, increasing lead volume and reducing costs across campaigns.
What’s Next
With a solid foundation in place and high-quality leads flowing, Ultron WA is set to:
- Expand SEO and content marketing into additional service areas and product categories.
- Implement remarketing campaigns targeting past site visitors to maximise conversions.
- Scale Google Ads campaigns to reach broader regions across WA.
- Continue building authority with high-value backlinks and thought leadership content.
The next phase: solidify market dominance and continue driving exponential growth in both leads and brand awareness.
PWD FOR MINING MARKETING
View more of our case studies
Shire of Quairading
The Shire of Quairading is a wheatbelt town, situated 170km east of Perth, employed PWD to rebuild its old site into one that was comprehensive and combined features for those living in Quaiarading, those looking to explore the surrounding areas, and a portal for council members to store minutes and agendas.
