City of Bayswater

Streamlining recreation through digital innovation

A new website, digital forms, and paid social campaigns reduced admin time and boosted memberships.

Overview

PWD transformed the City of Bayswater Recreation’s operations with a new website featuring interactive maps, timetables, dynamic navigation, and digital forms, streamlining processes and significantly reducing administrative workload.

Challenge

The previous site relied heavily on manual, hard-copy PDF registration forms.
Visitors had limited access to convenient tools like class schedules and facility maps.
Poor conversion rate through the website for membership sign ups, function hire and court bookings.

The Solution

Website Design & Development

Built a user-focused website with interactive maps for recreation facilities.
Developed dynamic timetables and a responsive navigation bar for ease of use.
Digitised paper forms to automate sign-ups and requests, reducing manual processing.

Paid Social Marketing

Ran ongoing social media campaigns promoting programs and memberships.
Targeted campaigns by location and audience interests to maximise reach.

Ad Hoc Marketing Collateral

Created tailored materials for seasonal promotions, community programs and facility highlights.
Supported digital campaigns with printable assets for local outreach.

Results

A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.

Administrative efficiency improved significantly thanks to form digitisation

Membership growth accelerated, 44 new members acquired in a single month through paid social ads

Users can now easily access maps, schedules and important info online thanks to the new website features

Marketing campaigns gained consistency and effectiveness across social media and collateral

What’s next for PWD & City of Bayswater Recreation

Expand digital campaigns to highlight new programs and facility upgrades.
Implement ongoing A/B testing on social ads to refine targeting and messaging.
Develop more digital features as the recreation facilities expand.

QUALITY WORK, ALWAYS

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