We built a multi-audience website for Young Minds: Our Future that welcomes families, explains the process clearly, and equips researchers and stakeholders with the resources to drive national uptake.
Young Minds: Our Future is a vital national study examining the mental health and wellbeing of children and young people across Australia. This third Australian child and adolescent survey of mental health and wellbeing invites families with children aged 4 to 17 years to participate in groundbreaking research that will shape mental health support for the next generation.
The survey process involves trained Roy Morgan interviewers speaking with parents or carers, while children aged 11 and older complete their own questions on a tablet. This comprehensive approach helps researchers understand how young people are feeling and coping, what kind of support they receive and its effectiveness, how societal changes impact mental health, and what factors support wellbeing or put it at risk.
When Young Minds: Our Future approached PWD, they faced several critical challenges that could impact participation and engagement:
We created a warm and welcoming website design that puts families at ease while maintaining the credibility essential for a national mental health research initiative. The visual approach strikes the perfect balance between professional authority and accessible friendliness, making the important work feel inviting rather than clinical.
The new website features an intelligent navigation system that allows each audience group—researchers, stakeholders, students, parents, and educators—to quickly find relevant information without wading through content meant for others. Clear pathways ensure every visitor can access the resources they need efficiently.
The website prominently features endorsements from respected mental health organizations, clear explanations of privacy protections, and transparent information about how the research will be used to improve support for young Australians, addressing parental concerns proactively.
A friendly, professional site that welcomes different audiences and keeps engagement high.
Clear pathways and plain language that help visitors feel confident to take part.
Intuitive navigation that guides families, researchers, and stakeholders to what they need.
A web presence that strengthens Australia’s effort to improve youth mental health outcomes.
A well organised library that supports learning, outreach, and ongoing program activity.
Easy access to study info, consent details, and practical steps to get involved.
Quick entry to protocols, data summaries, and materials to support and promote the study.
The Shire of Quairading is a wheatbelt town, situated 170km east of Perth, employed PWD to rebuild its old site into one that was comprehensive and combined features for those living in Quaiarading, those looking to explore the surrounding areas, and a portal for council members to store minutes and agendas.
