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Brand Strategy Services

Take your place in the market with a strong brand strategy

Brand strategy is one of the most critical factors for helping your business stand out in Perth’s competitive commercial landscape. At PWD, we understand the importance of laying the right foundations with brand strategy. Beyond aesthetic factors like your brand’s logo and colours, brand strategy helps you get a clear idea of who you are as a company. This includes your brand voice, brand identity, values, target audience, messaging, and so much more. We work closely with our clients to create a well-crafted brand strategy that sends a consistent and compelling message to their audience.

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The Brand Toolkit

How we craft a unique brand strategy

Your brand determines how your business is represented to your target audience, so it’s important to get it right. A brand strategy from a creative agency allows you to build a presence, establish credibility and communicate your brand personality. This bleeds into all of your marketing strategies.

Here’s how we do it:

When we start a new branding strategy, our first step is to take a deep dive into the industry and the market landscape. We examine similar products or services and analyse your competitors to see what’s working well. Following this, we learn everything we can about your core audiences to get customer insight and identify what resonates with them. This includes how they respond to certain symbols, typography, colours and visual tones in relation to your industry and services.

We will issue questionnaires to those participating in the brand strategy and will review and revise the answers in one of our workshops.

It usually takes two or three workshops to get the initial identity down pat! But don’t worry, our specialists will get everyone on the same page, and a genuine consensus will be determined.

After we have gathered enough information to determine your brand positioning, it’s time to get creative. Based on the common threads and themes that show up in the research, we get to work on a brand design that displays your personality to the world.

We build out your stakeholder persona’s, their interests and our key messages to that market segment to engage them in your business.

We establish who you want to be in the market, whether that is a thought leader, a disrupter or conservative. A brand strategy is a great place to start when you are starting or looking to grow your business and want to make sure everyone in the company is on the same page.

Building on the brand identity as a foundation, we’re able to start creating matching assets to use in your marketing. This includes images and visuals to use in your signage and advertising, as well as sounds to establish a unique sonic identity. Your brand voices and key messages will resonate throughout all of these styling elements in order to create a universal language of your brand. Once these elements have been approved, we use these assets across all the channels where you reach your customers.

Once we have completed and packaged the finalised versions of your assets, we create brand guidelines to help you use them. Developing a brand style guide keeps your brand cohesive, no matter who the communications are coming from. It allows you to use your branding in a variety of ways, but provides you with a rule set so that you don’t stray too far from your core messaging.

Finally, when everything else has been established, we’re able to present your new brand to the market. We’ll collaborate with you to find the best ways to integrate your brand into the industry. This will vary depending on your business, with some requiring more of a focus on social media strategy and others focusing on paid advertising. Every brand is unique, and we make sure to adapt our marketing plan according to the service and industry in question. We work with a marketing retainer, which allows for your brand to be cultivated and injected into the market in a multi-phase approach.

The Benefits

How a clear brand strategy helps your business

We understand the importance of standing out from other businesses in Perth. By implementing a brand strategy, you’ll be able to carve out your own niche and find a unique place in the market. A clear strategy gives your brand a platform to work from, which can guide your actions, communications, and future strategy. PWD will ensure you get a business strategy that lets you forge your own path and make a lasting impact.

A strong, cohesive, consistent brand builds trust with your customers. It demonstrates stability and authenticity, signalling to your audience that you’re a source of truth. They know that you know you say you are. We will help you find a strong brand identity that leads to consistent and positive interaction with clients, ensuring they connect with you long-term.

When you combine uniqueness and consistency, you’re able to capture a place in the market. When we help craft your brand strategy, you empower you to take ownership of your niche. This gives you the comfort to take bold new opportunities for your business goals. Your customers will see any new changes as the next step in your business, and celebrate your growth with you.

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Why work with PWD on brand strategy?

Choosing PWD for your brand strategy means partnering with a team that blends local expertise, strategic insight and creative excellence to ignite your business’s growth:

We understand the unique dynamics of Perth’s branding landscape, from emerging trends to consumer behaviours, so your brand strategy is rooted in real-world insights that resonate with your local audience.

Our multidisciplinary team of strategists, designers and copywriters works seamlessly under one roof. This ensures every element of your brand, voice, visuals and messaging, aligns perfectly and is executed without delays or hand-offs.

We value your deep industry knowledge. Through workshops, regular check-ins and feedback loops, we co-create a strategy you own and believe in, ensuring smooth adoption across your organisation.

Every recommendation we make is backed by robust research and analytics. From competitor audits to audience profiling, we base your brand’s positioning on evidence, not assumptions, so you launch with confidence.

Our portfolio spans startups to established enterprises across diverse sectors. We’ve helped clients carve out distinct market positions, boost credibility and drive measurable growth, time and again.

Brand strategy isn’t a one-and-done project. We offer retainer-based support to refine your messaging, roll out new campaigns and adapt to changing market conditions, ensuring your brand remains impactful long after launch.

refinement at PWD
Who We Work With

Industries we craft branding strategies for

At PWD, our brand strategists have deep experience across a diverse range of sectors. No matter your industry, we tailor our research-driven approach to uncover the unique opportunities and challenges that shape your market:

From legal and accounting firms to engineering consultants, we build trust and authority through refined positioning, clear messaging and polished visual identities that speak directly to corporate and executive audiences.

Whether you sell online or in brick-and-mortar stores, we design brand experiences that drive foot traffic and clicks alike. Our brand strategies curate a seamless journey from discovery to purchase, reinforced by standout visuals and persuasive messaging.

We understand the sensitivities of healthcare branding. Our work for clinics, therapists and wellness providers focuses on empathy-driven messaging, calming aesthetics and clear, compliant communications that build confidence and patient loyalty.

For hotels, restaurants, tour operators and event venues, we create compelling brand stories that capture service quality and local flavour, engaging guests from their first online interaction through to a memorable on-site experience.

We help innovators articulate complex solutions in clear, benefit-focused terms. From disruptive startups to established software platforms, our strategies highlight your competitive edge and position you for scalable growth.

In sectors defined by reliability and safety, we craft rugged, no-nonsense branding that showcases your expertise, project history and commitment to quality, appealing to both B2B buyers and end-user audiences.

Need More Information?

Frequently asked questions about brand strategy

A brand strategy is a plan that determines how a business will utilise its identity, messaging, and unique selling points to achieve their specific goals. It includes every aspect of your company from the brand voice, to the visual elements like the colour scheme, logo, and signage. A strong brand strategy helps to make a business credible, memorable, and consistent to its core audience. It’s also a great way to stand out from the competition in a crowded space and build brand recognition in your industry.

The investment for a brand strategy varies based on factors such as the depth of market research, the number of stakeholder workshops, and the range of deliverables (e.g. positioning frameworks, visual identity concepts, comprehensive guidelines). After an initial discovery session to understand your goals and scope, we’ll provide a customised proposal with transparent pricing that aligns with your budget and desired outcomes.

Absolutely. If your current brand strategy feels outdated or misaligned with evolving market conditions, we offer targeted brand refresh services. We’ll audit your existing positioning, voice and visual elements, identify opportunities for refinement and deliver a concise update through something like a revised messaging framework, updated visual identity components or an amended style guide. A refresh typically takes two to four weeks, depending on the scope of changes.

Brand strategy defines who you are, your purpose, values, positioning and the emotional connection you build with your audience. It’s the foundation that guides every customer touchpoint. Marketing strategy, by contrast, focuses on how you communicate and promote that brand through specific channels, campaigns and tactics to achieve sales or awareness goals. In essence, brand strategy is your roadmap; marketing strategy is your vehicle for reaching and engaging customers along that route.

Brand strategy is the strategic backbone, your positioning, messaging pillars and the emotional promise you make to customers. Brand identity is the visual and verbal manifestation of that strategy: logo, typography, colour palette, imagery style and tone of voice. While brand strategy charts the direction and defines your personality, brand identity brings it to life in every design element and written communication.

A strong brand voice allows a business to appear credible to their audience and create a strong impression. If people see conflicting messaging every time they encounter your brand, they will be left confused and suspicious. A brand voice helps give you consistency throughout your brand strategy, as it aligns all the communications and interactions that people have with your brand. This demonstrates that you are reliable, credible, and trustworthy to your customers.

The best way to determine if your brand is up to market standards is by looking at the rest of the industry. If you look at your competitors and find yourself falling short, it might mean that you need to try something new. It’s easy for brands to become dated and sometimes you need a fresh coat of paint to get you back on the right track. A brand strategy refresh may be the kicker you need to transform your business, so contact our Perth brand strategy experts to learn more about it.

You should not try to update your current brand too frequently. It’s important to have good reasoning and strategy in place before you do a significant rebrand for your business. Light refreshes and small tweaks may be a good idea every few years, but an entire re-imagining should only be done after careful consideration. How long your brand has been in the market determines the level of change required. You should always have a solid plan in place to help with this transition and look to experts to help you with this brand identity shift, as it could be vital in terms of its reception to the market.

PWD is the perfect choice for brand strategy in Perth

At PWD, we understand that your brand strategy isn’t done in a vacuum. We collaborate with you and use all your valuable insight during the research and ideation phase to ensure you’re connected with your branding. It’s important to us that you feel ownership over its final implementation to the market. Working together garners the best results, helping us to deliver a brand strategy, brand voice, and brand assets that you can be proud of. Get in touch with PWD’s brand strategy experts today to take your business to the next level.

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