National Indigenous Times

News organisation custom website and app development, proactive growth plan

National Indigenous Times, Australia’s leading Indigenous news organisation, brings you the latest news and views on Indigenous affairs via a custom top-tier website with multiple communications channels.

Laravel Website Development

App Development

Challenge

The National Indigenous Times challenged us to transform their digital presence to a leading Indigenous news platform that could compete with major Australian media organisations.

A hand holds a mobile phone displaying an Aboriginal news story from the National Indigenous Times about a study on WA respondents’ awareness of child imprisonment. The screen shows part of a banner reading RAISE THE AGE with colourful handprints.

The Approach

We rebuilt the platform from the ground up with:

A headless architecture for speed and scalability
A multi-user editorial system with role-based workflows
Real-time analytics dashboards for content and ad performance
Strategic SEO and media optimisation
Integrated jobs board and subscription system to diversify revenue
Custom advertising platform
App development with user based filtering

The Outcome

Moving from a struggling website to a platform attracting over 6,000 daily users and 1 million unique visitors in six months.

The custom tools have streamlined how the editorial team works, improving efficiency, creating revenue opportunities and looking the part in market.

Person holding a cup of coffee and viewing Indigenous news on The Indigenous Business Review website, using a tablet with a keyboard case while seated at a wooden table.

White text on a black background reads STYLEUP with STYLE in a thin serif font and UP in bold sans-serif. Below, smaller text says FASHION, BEAUTY & LIFESTYLE, inspired by Indigenous news and stories from National Indigenous Times.

Results

6x increase in daily users (from 1,000 to 6,000+)

1.2 million unique visitors in 8 months, 800,000 from organic search

160% faster page loads and 40% boost in editorial efficiency

Engagement time up 140% (from 22 to 53 seconds)

CUSTOM WEB & SOFTWARE SOLUTIONS

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