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Travel Insured

Travel insured scales online sales by 200% in 90 days
Social Media Marketing
Google Ads
Overview

Travel Insured, a long-established travel insurance provider, partnered with PWD to tackle a critical performance plateau.

Despite having strong brand equity and decades of industry experience, their digital ad campaigns were underdelivering. And worse, their data tracking was broken.

Without clear attribution, the team couldn’t confidently assess ROI, adjust budgets, or scale winning campaigns.

They needed a partner who could fix the data, align strategy across Meta and Google, and turn digital ads into a reliable revenue channel.

Challenge

When PWD onboarded Travel Insured in February 2025, the account had multiple hidden roadblocks:

  • Broken attribution: Conversions weren’t tracking properly in Meta or Google.
  • Verification issues: Extensive delays caused by platform-level policy checks.
  • Data blindness: Sales couldn’t be accurately linked to media spend, halting optimisation efforts.

Without solving attribution and platform limitations first, any ad spend would have remained guesswork.

A laptop on a grey surface displays a travel insurance website offering Essentials, Adventure, Globe-trotter, and customisable plans for insured travel, with a scenic mountain image in the background.

The Strategy

Fix the data

Before scaling ad spend, we rebuilt the account’s attribution and analytics stack:

  • Corrected Meta and GA4 tracking to ensure full-funnel visibility.
  • Navigated Meta and Google verification processes to remove performance roadblocks.
  • Integrated backend sales data to validate revenue attribution with confidence.
Relaunch with full-funnel campaigns

With clean data in place by mid-April, we launched:

  • Meta campaigns targeting travel-intent audiences with tailored creative and copy.
  • Google Ads focused on high-converting search intent, especially travel-specific insurance queries.
  • Audience exclusions and retargeting layers to protect efficiency and reduce wastage.
Optimise based on real sales

Weekly performance reviews allowed us to:

  • Identify winning ad combinations and scale them.
  • Pause underperformers fast, backed by revenue data.
  • Adjust bidding and budget rules based on sales pacing.
A billboard shows a woman and two children with suitcases watching a plane take off. Text reads: “YES, THAT WAS OUR FLIGHT” and highlights the importance of travel insurance for trip protection when you miss your flight.

Results

A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.
+202% increase in monthly sales
A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.
+212% increase in monthly revenue
A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.
Improved cost-per-purchase by 69%
A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.
20,716 total sessions, with paid social and paid search
A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.
Attribution fixed:

First-time full visibility across Meta, Google, and backend sales

We could see exactly which campaigns and channels are driving revenue.
Make confident budget decisions using clean, real-time data.
Scale ad spend knowing it’s delivering bottom-line results.
A laptop displays a website offering affordable travel insurance for Australians, featuring a smiling couple with rucksacks and hats, a Trustpilot rating, and a green button to get your quote for insured travel.

What’s next

With attribution repaired and performance momentum strong, Travel Insured is now primed to:

  • Launch seasonal campaigns aligned to peak travel months and school holidays.
  • Test new offers and bundles to lift AOV and repeat purchases.
    Expand internationally by targeting outbound Australian travellers via geo-based creative.
  • Enhance remarketing, using deeper audience segmentation and dynamic content.
  • Invest in CRO, applying insights from top-performing ad segments to landing pages.

The foundation is built. The next phase is scale, sophistication and even greater ROI.

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