Generative Engine Optimisation (GEO) is the next evolution of digital marketing, helping your business appear directly in AI-generated answers from platforms like ChatGPT, Gemini and Perplexity. As AI reshapes how people search, GEO ensures your brand is referenced, trusted and found.
At PWD, we combine cutting-edge SEO expertise with AI-ready strategies to keep Perth businesses ahead of the curve. Don’t just rank, be the answer.
Generative Engine Optimisation (GEO) is a modern approach to digital marketing that focuses on making your content discoverable and citable by AI-powered search engines including platforms like ChatGPT, Perplexity, Gemini and Google AI Overviews.
Unlike traditional SEO services, which aim to boost your website’s visibility in search engine results pages (SERPs), GEO is about getting your content surfaced within the AI-generated responses users see when they ask a question. It’s less about search engine rankings, and more about relevance, authority and structure.
As more users turn to AI tools for instant answers, GEO ensures your brand isn’t just listed, it’s featured in the answers that matter most.
To stand out in generative search, your content must be authoritative, well-structured and deeply relevant. We craft content that goes beyond keyword stuffing, focusing on topical depth, semantic relevance and factual accuracy.
Every article, page, and asset is built around:
Our GEO content strategy ensures your information is not just indexed, but actively used in AI-generated responses.
AI models rely on clean, structured input to understand context and extract answers. We optimise your content for natural language processors (NLP) by formatting every page with:
This formatting helps large language models (LLMs) like GPT-4 and Gemini interpret your content more accurately and prioritise it in their outputs.
Schema markup is no longer just a nice-to-have, it’s critical for generative search. We implement advanced structured data to give AI platforms deeper insight into your:
By enhancing machine readability, we increase your chances of being quoted, linked or referenced directly in AI summaries and overviews.
Visibility is only part of the equation, you also need to track how and where you’re being mentioned. Our AI brand monitoring tools help you:
This continuous loop of data, analysis, and optimisation ensures your brand remains relevant as AI platforms evolve.
GEO doesn’t replace SEO, it enhances it. Our strategies bring together the best of both worlds:
This full-stack approach ensures your digital presence is future-proof, high-performing, and discoverable, whether users are searching on Google or chatting with an AI assistant.
According to a recent Salesforce survey, nearly half of Australian users are actively engaging with generative AI tools like ChatGPT. With platforms like Perplexity, Gemini and Google’s AI Overviews now reshaping the search experience, the way people find answers online is changing, fast.
Instead of browsing traditional search results, users are turning to AI assistants for quick, reliable answers in one place. If your content isn’t being referenced by these tools, you’re already falling behind.
When users ask AI platforms a question, they often receive a curated, citation-based response. GEO ensures your business is one of those sources mentioned, quoted or linked directly within the AI’s answer.
This positioning drives greater trust, top-of-mind awareness, and brand authority, especially when users rely on generative AI to cut through the noise and deliver reliable information instantly.
Being referenced in AI-generated answers leads to more than just clicks.
It can:
In short, GEO doesn’t just improve visibility, it builds influence.
Search is evolving. Google’s traditional algorithm is now accompanied by AI-driven summaries. Chatbots are replacing search bars. The businesses that prepare now will dominate tomorrow’s digital landscape.
By investing in GEO today, Perth businesses can build a resilient, forward-thinking online presence that thrives across both traditional SEO and emerging AI platforms.
Don’t wait for disruption – lead it.
We’re a local team that understands the Perth market, and we combine that with a global perspective on emerging tech. Our deep expertise in both traditional SEO and AI search engines means we know how to make your content work across platforms like Google, ChatGPT, Gemini and beyond.
No two businesses are alike, and neither are our GEO plans. We don’t recycle tactics or rely on one-size-fits-all solutions. We work closely with you to craft a customised content and technical strategy designed around your industry, goals and audience behaviour.
As a full-service agency, we seamlessly integrate your GEO strategy with the rest of your digital marketing efforts, whether it’s paid media, content marketing, conversion rate optimisation (CRO), or website development. This holistic approach amplifies your results across every customer touchpoint.
AI is evolving rapidly, and so are we. At PWD, we’re constantly testing, learning, and adapting to stay ahead of algorithm shifts and platform updates. Our commitment is to deliver not just short-term gains, but long-term digital resilience in an unpredictable landscape.
Partner with PWD and turn generative search into your next competitive edge.
While traditional SEO focuses on ranking your website in search engine results like Google and Bing, Generative Engine Optimisation (GEO) is designed to make your content visible within AI-generated responses from platforms like ChatGPT, Gemini and Perplexity. GEO requires a different content structure, more factual depth and better machine readability to ensure your brand is cited or referenced directly in AI outputs.
Like SEO, GEO is a long-term strategy. While some improvements, like structured data implementation, can offer quicker gains, it typically takes 3 to 6 months to see consistent AI referencing. The key difference is that with GEO, results are less about rankings and more about whether AI models begin recognising and including your content in their responses.
Yes. One of the main goals of GEO is to increase the chances that ChatGPT and other AI tools reference your business or content directly when generating responses. This involves creating authoritative, well-structured content and ensuring it’s optimised for natural language processing and semantic understanding.
Not at all. GEO is an opportunity for small to mid-sized Perth businesses to gain visibility in a new and rapidly expanding search landscape. In fact, businesses that act early often benefit from a first-mover advantage in their niche. With the right strategy, any business can compete to be featured in AI-driven search responses.
The way people find information is changing fast. With AI platforms like ChatGPT and Gemini reshaping how users interact with content, businesses that adapt now will lead tomorrow. Don’t wait to fall behind.
Let PWD help you build a strategy that ensures your brand is not just searchable, but unmissable in the age of AI.
Book a free discovery call and we’ll show you how Generative Engine Optimisation (GEO) can position your business for long-term digital success.