235+ Leads a Month
$35.82 Cost Per Lead
#1 In the shower repairs category.
430 keywords in the top 10 on Google 🤯
AllSealed Shower Repairs are dominating in WA, despite fierce competition from much larger companies in the sector.
Local SEO Perth
Be found first. Dominate Google with proven local SEO strategies
At PWD, we help Perth businesses dominate local search with tailored SEO strategies that drive foot traffic, phone calls and qualified leads. Our proven techniques get you found first on Google Maps and local listings, ahead of your competitors.
Local SEO Success Stories
The results speak for themselves
+800% Online sales driven by organic and paid traffic
+350% Website sessions
+898 Keyword rankings
SBR Collective is a retail brand, built by athletes, for athletes and has a successful store in Rockingham. Our mission – to turn the online store into a sales powerhouse.
10+ Years in #1 across competitive keywords
1.16m Impressions on Google search results
3.5k Conversions driving sustained business revenue
Perth Arbor Services partnered with PWD in 2015 to become Perth’s most visible and reputable tree care company online. The results speak for themselves!
+50% Qualified leads promoting profitable services
2x Web traffic across SEM & SEO campaigns
5.6k Conversions focusing on new & repeat business strategies
By modernising its digital presence and introducing a performance-driven SEO and Google Ads strategy, Perth City Dental not only caught up with competitors but positioned itself for long-term growth in Perth’s crowded dental market.
How We Harness Local SEO to Supercharge Businesses
Our local SEO services in Perth
Tailored Local SEO Audits
Every effective strategy starts with a clear understanding of your current position. Our comprehensive Local SEO audits assess your website, Google Business Profile, backlink profile and citation consistency. We identify gaps, highlight quick wins and deliver a clear roadmap to improve your rankings and online visibility in your service area.
Suburb-Specific Landing Page Creation
Want to rank in multiple suburbs across Perth? We create location-specific landing pages that are optimised for both users and search engines. Each page is built with targeted keywords, unique content and clear calls to action to help you rank for high-converting terms like “electrician in Joondalup” or “dentist Subiaco.”
Google Maps & Apple Maps Inclusion
We make sure your business appears where it matters most – on Google Maps and Apple Maps. From initial setup to ongoing optimisation, we manage your listings to ensure accuracy, consistency, and maximum search engine visibility. This includes categories, service areas, photos, contact details and posts that boost engagement and relevance.
Analytics & Monthly Reporting
Transparency is key. Every month, we deliver detailed performance reports that show how your local SEO services are tracking, including keyword rankings, map pack appearances, website traffic, click-throughs, and call volume. We don’t just report the numbers, we explain what they mean and what we’ll improve next.
Multi-Location SEO Support
If you serve more than one location, we’ve got you covered. Our multi-location SEO services help you rank across Perth and beyond by creating individual location strategies, managing multiple Google Business Profiles and ensuring each branch is discoverable by nearby customers searching for your services.
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What is local SEO and what are the benefits?
If you’ve ever Googled something that you’re looking for quite vaguely, like ‘restaurants near me’, you’ll have noticed that three locations pop up. This is called the ‘3 pack’ – and it’s a list of locations that Google deems geographically relevant for you.
The same thing happens if you include an area name in your search, or if you’re looking for a specific type of business that you would need to physically visit to buy their product or service. For example, when you Google businesses like hairdressers and bakeries, you will see that relevant local businesses appear in the search engine results.
Local SEO (Search Engine Optimisation) is the process of optimising your online presence to appear in location-based search results, especially on Google Maps and “near me” queries. For Perth-based businesses that rely on foot traffic, local enquiries, or suburb-based service areas, Local SEO is essential for driving real, measurable growth.
Approximately 68% of all clicks go to the first five search engine results, so it’s incredibly important to understand how to get your websites up there. This is where search engine optimisation (SEO) comes in. Traditional and local SEO are different from one another – but both are equally critical in improving your online presence.
Let’s start with what traditional (also known as organic or national) SEO is. To harness the power of SEO is to improve the ranking of your website for relevant searches. All entities with an online presence should use SEO, including blogs, recipe sites, businesses, etc.
Local SEO differs from SEO with one major factor – local SEO includes a geographical component. It’s about ranking for queries with local intent – terms that include a suburb, city, or phrases like “near me.”
For example:
- Traditional SEO: best SEO company
- Local SEO: best SEO company in Perth or SEO company in West Leederville
Local SEO also relies more heavily on Google Business Profile optimisation, local citations, and map visibility, whereas traditional SEO focuses more on website authority through Off-Page SEO tactics and broad keyword reach.
Perth consumers are turning to mobile and voice search to find businesses close to them. The data speaks volumes:
- 30% of all mobile searches are location-related
- “Near me” searches have grown over 200% in recent years
- 50% of local searches result in a store visit within 24 hours
- 18% of local mobile searches lead to a sale within one day
This surge in local intent means that businesses optimised for local SEO are far more likely to get noticed and chosen by people ready to buy or enquire.
Local SEO is especially powerful for businesses with a physical location or clearly defined service area. Here’s how it plays out in the real world:
- A plumber based in Subiaco shows up for “blocked drain Subiaco” and “plumber near me” searches from nearby homes.
- A Northbridge café ranks highly on Google Maps when someone searches “best coffee near me” or “cafés in Northbridge.”
- A Perth dental clinic appears in the top 3 of the local map pack when someone types “emergency dentist Perth.”
In each case, the business benefits from high-intent, high-converting traffic from customers right in their local area, a key goal of any effective digital marketing strategy.
Investing in local SEO services unlocks a wide range of long-term benefits for your business:
- Increased local visibility: Be found when it matters most, in your service area
- More website and foot traffic: Get discovered by nearby searchers ready to take action
- Higher-quality leads: Attract customers who are actively looking for your services
- Better conversion rates: Local searchers often convert faster than general web traffic
- Stronger brand trust: Appear in top positions with great reviews and a polished Google Business Profile
- Cost-effective marketing: Enjoy organic traffic without ongoing ad spend
Tracking your local SEO success is a critical piece of the puzzle.
Google Analytics is free and very effective – clearly, we highly recommend this tool. All you need to do is create an account, link it up to your property, and install the tracking code in your website design. You can create goals for your business to achieve, and you can even associate your goals with a monetary value.
Call tracking is also used in a lot of places, and you can link it up to Google Analytics for optimal outcomes. A tracking number is placed on your site (through a process called dynamic insertion) that users won’t be able to see, but you’ll be able to pull useful data from it. If you’re a big fan, you should check out number pools – which avoids some issues of call tracking.
How We Work
The PWD local SEO strategy
At PWD, we don’t believe in one-size-fits-all SEO. Our local SEO strategy is tailored specifically for Perth businesses that want to attract more foot traffic, generate qualified local leads, and appear in the top spots on Google Maps and local search results. Here’s how our effective local SEO strategies do it:
1. Google Business Profile Optimisation
Your Google Business Profile is the foundation of local visibility. We ensure your listing is fully optimised with the correct categories, accurate business hours, high-quality images, service listings, and a compelling business description. We also establish location authority by aligning your listing with your website and reputable directories, giving you the best chance of appearing in the coveted map pack.
2. Local Keyword Research
Not all keywords are created equal, and when it comes to local SEO, specificity is everything. We conduct in-depth research into the suburb-based keywords your audience is actually using, including variations like “near me” and service-location combinations (e.g. plumber Fremantle or SEO agency West Leederville). This ensures your content ranks for high-converting local queries.
3. Citation & Directory Building
We build a robust network of local citations to reinforce your business’s legitimacy and location. This includes submitting consistent Name, Address, Phone number (NAP) details to high-authority directories, niche industry platforms, and local business listings across Perth and WA. These trusted signals help search engines validate your local presence.
4. Review Strategy & Reputation Management
Reviews are a major local ranking factor and a trust signal to potential customers. We help you generate more positive Google reviews, respond to customer feedback professionally, and address negative comments in a way that protects your brand reputation. A strong review profile doesn’t just boost rankings – it converts leads.
5. On-Page SEO for Local Relevance
Your website content needs to reflect your local authority. We optimise each key page with suburb-specific targeting, implement schema markup, and strengthen your internal linking structure to reinforce geographic relevance. We also work hard on the technical SEO side of things, making sure that all pages load fast and are visible to search engines. Whether it’s a service area page or your contact page, we ensure it’s built to rank in local search results.
6. Content That Converts Locally
We produce content that speaks directly to your Perth audience – and converts them. That includes local landing pages, blog articles, FAQs, and Google Business Profile posts that address local search intent. Our strategy keeps your site fresh, builds relevance for long-tail keywords, and positions your business as the go-to local expert.
7. Link Building for Local Authority
Authoritative backlinks are still one of the strongest ranking signals. We focus on earning geo-relevant backlinks from Perth-based websites, local news outlets, business directories, and community platforms. Whether it’s guest posts, sponsorships or digital PR, we help build your local authority and push your rankings higher through effective off-page SEO.
Testimonials
Real insights from our clients
The PWD Difference
Why choose PWD for local SEO in Perth?
Perth-Based Experts with Proven Results
We’re not a faceless agency. We’re a team of Perth SEO specialists who understand the nuances of the WA market, from how customers search in the CBD to what drives foot traffic in Fremantle. We have a track record of successful SEO campaigns that have helped Perth businesses climb to the top of local search results and stay there.
We’ve Got Grit
SEO can be turbulent, with Google algorithm changes, AI progression and the forever-changing digital landscape. You have to have grit and determination to be an SEO Specialist, and we have it. We don’t give up, we strive for position one, always, and give it our all. Your success after all, is our success.
Transparent Reporting & Strategy
You’ll always know what our SEO team is doing and why. From initial audits to monthly reporting, we give you full visibility into your local SEO performance. Our reports are easy to understand and packed with actionable insights so you can track progress and make informed decisions with confidence.
Built on Trust, Not Just SEO
Our focus isn’t just getting you to page one; it’s helping you grow sustainably. We take the time to understand your business, your goals, and your customers, so we can build a strategy that evolves with you. Think of us as your long-term digital marketing partner, not a quick-fix provider.
Still Need More Information?
Frequently asked questions about local SEO
How is local SEO different from regular SEO or PPC?
Local SEO focuses on helping your business appear in search results tied to a specific location, such as “plumber in Perth” or “SEO agency near me.” It’s all about driving visibility for searches with local intent, especially in Google Maps and the local search engine results pages.
Regular SEO aims for broader, often national visibility, while PPC (pay-per-click) ads provide paid placement at the top of search results. Unlike PPC, local SEO delivers organic visibility that continues over time without ongoing ad spend – making it a more sustainable long-term search engine marketing strategy.
How do I get my business on Google Maps?
To appear on Google Maps, you need to create and verify a Google Business Profile (formerly Google My Business). Once verified, your listing should include accurate details like your business name, address, phone number, opening hours, categories and photos.
At PWD, we handle this entire process from setup and verification to full optimisation, ensuring your business has the best chance to rank in the local map pack and appear for relevant searches in your area.
How do reviews affect Local SEO rankings?
Reviews play a major role in your local SEO performance. Google considers both the quantity and quality of reviews as ranking factors. More positive reviews signal trust and relevance, which can improve your visibility in the local pack and on Google Maps.
We help our clients implement strategies to encourage more reviews, respond to feedback, and manage their reputation – building both your ranking and your brand credibility.
Can you help with multiple business locations?
Absolutely. Whether you have two locations or twenty, our local SEO strategy scales with your business. We create separate Google Business Profiles, build location-specific landing pages, and ensure each site is fully optimised for local search in its own area.
This allows each location to rank independently and attract customers nearby without competing against each other in search results.
Do I need ongoing local SEO or just a one-time setup?
While a one-time setup (like claiming your Google Business Profile) is a good start, local SEO is not set-and-forget. Search algorithms, competitors, and customer behaviour all evolve and so should your SEO.
Ongoing local SEO ensures you continue to rank well, maintain your visibility and stay ahead of competitors. We offer monthly support that includes review management, content updates, directory listings and analytics to keep your local strategy performing at its best.