Approximately 68% of all clicks go to the first five search engine results, so it’s incredibly important to understand how to get your websites up there. This is where search engine optimisation (SEO) comes in. Traditional and local SEO are different from one another – but both are equally critical in improving your online presence.
Let’s start with what traditional (also known as organic or national) SEO is. To harness the power of SEO is to improve the ranking of your website for relevant searches. All entities with an online presence should use SEO ,including blogs, recipe sites, businesses, etc.
Local SEO differs from SEO with one major factor – local SEO includes a geographical component. It’s about ranking for queries with local intent — terms that include a suburb, city, or phrases like “near me.”
For example:
- Traditional SEO: best SEO company
- Local SEO: best SEO company in Perth or SEO company in West Leederville
Local SEO also relies more heavily on Google Business Profile optimisation, local citations, and map visibility, whereas traditional SEO focuses more on website authority through Off-Page SEO tactics and broad keyword reach.