SBR Collective

SBR Collective boosts Shopify sales by 800%

Overview

SBR Collective is a performance-driven retail brand built by athletes, for athletes. Known in Rockingham for expert advice and curated gear, their physical store had built a loyal base, but their digital presence wasn’t keeping pace.

With limited online sales and underutilised marketing channels, SBR partnered with PWD to drive local traffic, grow online conversions, and turn their website into a revenue-generating asset, while staying true to their athlete-first brand.

Challenge

When PWD partnered with SBR Collective, the brand had clear strengths and untapped potential.

Low online momentum: Despite strong in-store performance, the website wasn’t generating meaningful sales.
No structured acquisition strategy: Paid media and SEO channels were underutilised.
Local search underperformance: Key intent-based keywords weren’t ranking.

The brief was clear: build visibility fast, grow online conversions, and turn digital into a high-performing revenue stream without losing traction in-store.

Two black mobile phones float against a grey background, both displaying vibrant trainer adverts from SBR Collective with text offering 20% off shoes and images of various trainers.

The Strategy

Paid social designed to move products

Launched geo-targeted Meta campaigns with athlete-first creative.
Ran sequential campaigns aligned to WA events like City to Surf and EOFY.
Layered retargeting and interest targeting to maximise local conversions.

Local SEO built for brick-and-mortar impact

Optimised Google Business Profile and local citations.
Targeted “store near me” and Rockingham-specific queries.
Improved rankings for high-intent keywords like “running shoes”.
Rockingham” and “triathlon store Rockingham.”

Promote seasonal and event-driven offers

Coordinated Meta ad bursts with in-store and online sales, new product drops and community events.
Prioritised high-margin SKUs and local favourites across both POS and Shopify.

Results

Online sales grew over 800%

Website sessions grew 352%

Position 1 rankings for high-intent local keywords on Google

Online store growth: From dormant to thriving.

Local search dominance: Owned the Rockingham running scene on Google.

Event synergy: Campaigns timed to real-world athlete habits and race calendars.

Brand uplift: Local runners and triathletes now discover SBR digitally.

What’s Next

With digital now a proven sales channel, SBR Collective is geared to:

Scale Shopify further with conversion-focused landing pages and checkout CRO.
Expand geographic targeting to surrounding WA suburbs and regional athletes.
Launch a performance email flow to boost repeat sales and customer lifetime value.
Test Meta creative formats, including athlete testimonials, UGC and bundles.
Collaborate with local events and race organisers to drive deeper community integration.

From a local shop to a digital contender, SBR is just getting warmed up.

PWD DIGITAL MARKETING STRATEGISTS

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