Westfill Pty Ltd is part of the Westfill Group – a growing consortium of specialist companies providing end-to-end support across the mining sector.
PWD designed and developed a custom Shopify website for Murphy Whips, showcasing a true artisan brand built on craftsmanship, detail and individuality. Each whip is handmade and completely unique, so the experience needed to reflect that level of care while still being simple to navigate and purchase.
The platform was structured to support international demand while giving the client full control over orders, payments and product management. Custom fields were built directly into the Shopify theme, allowing for tailored product configurations without compromising usability.
From initial design through to launch, the result is a refined eCommerce experience that balances storytelling with function, giving customers a clear path to purchase while preserving the integrity of the craft behind every piece.
