Hamptons Group

Scaling services through integrated marketing

How a new website and multi-channel campaigns helped a shutters business expand into double glazing, home filtration, and more.

Overview

Starting with just one service in plantation shutters, Hamptons Group partnered with PWD to grow their business through a new website and a mix of digital and traditional advertising. Today, they’ve expanded to six services, including double glazing and home filtration systems, supported by campaigns that deliver high quality leads at an impressive cost per acquisition.

Hamptons Group now provides a full range of home improvement solutions, with tailored marketing strategies helping them reach audiences in both the South West and Perth metro regions.

Challenge

Poor online presence with an uninformative website.
Needed to reach audiences in two distinct markets: Metro Perth and the South West.
Limited variety in marketing assets.
No system to generate consistent enquiries outside social media.

A website homepage for Hamptons Plantation Shutters showcases a modern kitchen and dining area, with text highlighting premium window furnishings from the Hamptons Group and a button for a free measure and quotation.

Campaign Strategy

Branding & Website

Designed and launched a new website to showcase services.
Optimised the site for enquiries and lead generation.

Paid Social Marketing

Tested motion ads, static creative, voice overs, testimonials, timelapses and AI-driven content.
Campaigns curated separately for Metro and South West audiences.
Achieved a cost per lead of under $40.

Google Ads

Structured campaigns around specific services and regions.
Continuous optimisation to reduce cost per lead.
Achieved a cost per lead of under $80.

Radio

Complemented digital campaigns with radio advertising for brand awareness.
Extended reach to audiences not captured online.

Brochure

Sales friendly tool created for brand recognition.

Results

A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.

Expanded from 1 service to 6 within a 2 year timeframe

Strong brand recognition in both Perth Metro and South West WA

Achieved cost per lead of less than $40 across paid socials and less than $80 on Google

Wide range of ad formats tested, providing valuable audience insights

Consistent pipeline of enquiries across multiple services

What’s Next for PWD & Hamptons Group

PWD will continue to support Hamptons Group by:

Scaling campaigns around their newer services, growing with the business
Expanding brand awareness across WA through a mix of digital and traditional channels
Exploring automation to streamline lead follow-up
Developing long-term SEO and content strategies to complement paid campaigns

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