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Email Marketing Perth

Don’t wait for your customers to find you. Go directly to them with email marketing.

Email marketing is an effective and affordable strategy that most businesses stand to benefit from. At PWD, we know about the dramatic effect that email marketing can have for Perth businesses and how to maximise the effectiveness of your campaign.

Email marketing is both cost-effective and capable of reaching a wide audience, making it valuable for businesses of any size. Plus, through the use of segmentation, you’re able to divide your audience into smaller groups and create personalised content that increases engagement. Whether you’re looking to build your brand, nurture leads, or boost sales, our email marketing services are tailored to meet your unique needs and objectives.

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Email Marketing Success Stories

Real talk: Perth businesses winning with email marketing

Don’t just take our word for it. Here’s what other Perth business owners are seeing from email marketing:

What We Do

Our email marketing services

As one of Perth’s most trusted email marketing companies, we know how to ensure that your emails get where your customers are, with a comprehensive range of email marketing services designed to help your business reach its marketing goals.

We conduct a thorough examination of the competitive landscape in your industry to see what really works. Additionally, we learn all we can about your audience so that we can formulate a plan that appeals to them specifically.

After we have gathered the information we need, we are able to develop a comprehensive email strategy tailored to your business needs. Our planning and campaign management services ensure that each email marketing initiative is set up for success, with precise execution and effective delivery schedules.

One big aspect of email marketing is having quality content. In addition to writing quality copy that drives conversions, we utilise design principles to create emails that grab attention visually.

Email marketing campaigns won’t be effective if they’re not being sent to the correct audience. We figure out exactly who would benefit from your messages by segmenting your audience based on various factors such as demographics, interests, and behaviors. This ensures that each message reaches the most relevant recipients for maximum impact.

In order to make the email marketing process smoother and more efficient, we’re able to automate many aspects of the campaign. This allows you to communicate promptly and easily with your audience.

We track the performance of email marketing campaigns using a range of different metrics. This allows us to figure out what is working well and what needs to be adjusted. It ensures the campaign is constantly being improved whenever possible.

To ensure maximum transparency, we provide you with a comprehensive report about how your campaign is performing. This allows you to have the information necessary to give meaningful input about the campaign.

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Our Point of Difference

Why choose PWD for email marketing in Perth?

At PWD, we understand email marketing like nobody else. Our team will work closely with you to ensure that we have a firm understanding of your business goal. We will combine this with our experience and excellent tools to help you create a customised marketing strategy that really drives results.

Industry expertise

Our focus is always on creating a client-centric approach that actually addresses the goals of needs of the business we work with. We don’t just pump out a generic strategy, we tailor it to both your business and strategy in order to ensure the best results possible.

A track record of success

We have managed countless email marketing campaigns for all kinds of clients. No matter industry, products or services, we have always managed to deliver top-quality results and make our clients happy.

It’s all about you

We understand that design is only part of the equation. Our WooCommerce web design services include optimisation strategies to improve user journeys, reduce cart abandonment and maximise conversion rates. This holistic approach helps turn casual visitors into loyal customers, boosting your revenue and strengthening your brand presence online.

Access to the latest email marketing software

To create an email marketing campaign that really works well, you need the right tools for the job. We use advanced analytics platforms with state-of-the-art automation software. These cutting-edge resources allow us to maximise the effectiveness of your campaign.

Why Email?

Benefits of email marketing

Email marketing is a great way to connect with your existing audience more deeply while also reaching a broader audience and customer base. It offers a cost-effective marketing channel that helps you reach a large audience in a direct way. It can help you build your brand, nurture leads, boost sails and adapt to your unique needs and objectives.

One big advantage of email marketing is that it can deliver significant results without a high investment. According to industry reports, the average ROI for email marketing in Australia is $55 for every $1 spent. This is incredibly high, making it a valuable tool, especially for small businesses. Leveraging email marketing is a great way to help your business achieve significant growth.

Email marketing provides you with an easy way to contact your audience directly. This direct line of communication enables personalised interactions, fostering a sense of connection and trust. It’s an essential tool for building strong, lasting relationships with your customers. This is in contrast to something like social media platforms, where users are constantly scrolling to find the next thing.

If you’re looking to communicate at a large scale, email marketing allows you to do that with ease. With over 4.5 billion email users worldwide, you have a huge pool of potential customers to dip into. By setting up an email list, you can be marketing to hundreds or thousands of users with ease.

No matter how much the digital marketing landscape evolves, email marketing continues to be an incredibly effective channel. No matter which other platforms arise, direct communication via email still demonstrates an excellent ROI and a worthy marketing investment. You have the luxury of casting a wide net that allows you to find your target audience, even if not all users are interested.

When you’re looking to build trust and foster strong relationships with your customers, regular email communication is a great solution. By providing personalised offers, engaging and high-quality content and timely offers, you keep your audience engaged. Ove time, this increases their loyalty to your brand and helps to encourage repeat business from them. It’s an excellent tool for community building and creating a brand with a strong identity.

Segmentation allows you to divide your audience into relevant groups, making it easier to personalise your email content according to their interests. Segmentation can be done based on customer preferences, behaviour, and demographics. This is important, as personalised content has been shown to deliver transaction rates at a rate six times higher than content that isn’t personalised. When you create highly targeted campaigns via email, you can expect a higher level of engagement, better customer experience and higher conversion rates.

Testimonials

Real insights from PWD clients

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Need More Information About Email Marketing?

Frequently asked questions

Email marketing can provide a direct line of communication between your business and your customers. It allows you to build relationships with the people on your email list, nurture leads, and drive sales. Email marketing is cost-effective, which generally provides a very high ROI compared to other methods. You’re also able to personalise content to engage your audience and create tailored experiences that resonate with their interests and needs.

You can send a variety of different email types based on the goals of your campaign. This includes newsletter, promotional offers, product announcements, event invitations, drip campaigns, and automated emails for welcome emails and abandoned cart reminders.

You can ensure that your emails don’t end up in a spam folder by enacting best practices for email marketing. One part of this is making sure you’re using a reputable service provider, a comprehensive email marketing platform, a quality email list, double opt-in process and software and tools that make sure your emails will actually get there. The other part of the equation related to the content of the email. It’s important to have a well-crafted message written by quality copywriters. Using the right combination of subject lines and body copy ensures you email not only gets into your audience’s inbox, interests them enough that they open it.

We can absolutely help you to build a high-quality email list that you can use for your campaign. The best way to grow your subscriber base is by utilising ethical list-building strategies, such as opt-in forms and lead magnets. Our email marketing platforms includes list management practices that help by providing regular cleaning, segmentation and targeting for your email lists.

Making email marketing feel personal is one of the best ways to boost engagement. We do this by diving into the data and insights related to our audience segments. This allows us to figure out the ideal strategy for creating tailored content that resonates with each segment. Generally, this will involve using personalised subject lines, relevant offers, and dynamic content based on user behaviour and preferences. All of this works to produce emails with significantly higher engagement and conversion rates.

In the interest of transparency, we provide detailed reports that include key metrics such as open rates, click-through rates and conversions. Our analytics offer insights into campaign performance and shed light on what works and what needs improvement. We also conduct A/B testing to see what works best and provide recommendations and new ideas for future campaigns.

To start an email marketing campaign with PWD, simply contact us for a free consultation. We are able to perform an audit and assess your current email marketing efforts. Based on this, we’re able to formulate a customised strategy that maximises the benefit for your business. You can reach us via our contact form, phone or email. We’re here to help you go to where your customers are and unlock the full potential of email marketing for your Perth business.

Ready to grow your business? Give us a call today!

(08) 6146 0195