Email marketing is an effective and affordable strategy that most businesses stand to benefit from. At PWD, we know about the dramatic effect that email marketing can have for Perth businesses and how to maximise the effectiveness of your campaign.
Email marketing is both cost-effective and capable of reaching a wide audience, making it valuable for businesses of any size. Plus, through the use of segmentation, you’re able to divide your audience into smaller groups and create personalised content that increases engagement. Whether you’re looking to build your brand, nurture leads, or boost sales, our email marketing services are tailored to meet your unique needs and objectives.
Real talk: Perth businesses winning with email marketing
Don’t just take our word for it. Here’s what other Perth business owners are seeing from email marketing:
+131% Website form enquiries in two months
$200K Sales won from web enquiries
$700K In quoted sales pipeline
#1 For “painters perth” on Google
ABC Paint & Deco went from near invisible in search to number one for “painters perth”, with 60 keywords moving onto page one in eight weeks. Correct as of 20/10/2026.
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7,600+ Calls tracked in 2026 so far
3,500 Google Ads leads this year
165 Search terms on Google’s first page, up from 2
A Perth plumbing and gas company, name withheld at their request. Calls traced to their source, Google Ads bidding on real first-time callers, and three years of SEO.
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4.2% Of revenue spent on all marketing
$251 To win each new client
1,389 New clients in 13 months
62% Of online bookings from organic search
Seven Perth cosmetic skin clinics, measured by their own books: marketing at 4.2% of revenue against an industry average of about 7%.
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235+ Leads a Month
$35.82 Cost Per Lead
#1 In the shower repairs category.
430 keywords in the top 10 on Google 🤯
AllSealed Shower Repairs are dominating in WA, despite fierce competition from much larger companies in the sector.
+116% Total users in an 8 month period
+2.8k Positions on Google organic search results
40 #1 keywords, more than doubling their initial position
Birds Eye Media is a leader in its field and wanted a website to match. With an eastern states expansion looming, they needed leads to fuel it, but their previous agency could not identify or fix the speed and conversion issues dragging the site down. PWD found the problems, sorted them, and built a site that now delivers high quality inbound leads consistently. The lead worry is gone.
PWD built Coves Club a custom solution website with raffle functionality.
“I am LOVING this attitude and approach from you guys Thanks so much for hanging in there with/for me, I super appreciate it!”
David Coveney, Owner, Coves Club
+122% Conversions in four weeks
+8% Increased clicks for Google Ad campaigns
-70% CPA in the first month
Housekeeping WA needed increased Google Ads leads with a reduced media spend. We took this as a challenge, and we delivered!
Terrace Financial Services needed a website that reflected who their business is in the market today.
“We cannot recommend PWD more, Charlotte and the team were incredibly helpful with the website and made sure we were supported during the entire process.”
Aswath Harith, Owner, Terrace Financial Services
+52% Increased conversions year on year
+31% Organic session increase
8.2x ROAS, $8.20 earned for every $1 spent
Successfully scaling high-converting traffic for dog training programs and maintaining market dominance. AllBreeds is all about leads!
End-to-end website design, development, photography and videography
“We’ve had a great experience with Melissa, our Account Manager at PWD. She has been incredibly efficient and instrumental in getting our website up and running. Her responsiveness, organisation, and thorough communication have made the entire process seamless, and she’s always been helpful with any queries we’ve had.”
Stephanie D’Alessandro, Founder, Contec Australia
+2.2k Keyword rankings for commercial fencing
11x #1 keywords ensuring targeted organic traffic
4x Monthly traffic in the first 8 months
By aligning its website and SEO strategy with business objectives, Fortawall successfully transformed its digital presence, cementing its position as a leading provider of commercial temporary fencing in Australia.
We designed, developed and captured visual content, revolutionising the Sino Grinding online presence.
“PWD were a pleasure to deal with. Excellent service. Always offering help and assistance. I would recommend their company to anyone.”
Rod Price, Sales Manager, Sino Grinding International
+212% Monthly revenue
69% Improved cost-per-purchase, increasing profitability margins
20.7k Total sessions through paid social and search campaigns
PWD helped Travel Insured see exactly which campaigns and channels were driving revenue, facilitating confident budget decisions and allowing for ad spend to be scaled to drive bottom-line results.
PWD built a high-end custom website and ran lead generation campaigns for Databl.
“The PWD team are first class. PWD understood our digital marketing needs, devised an excellent strategy and executed on it brilliantly.”
Owen Robbins, Director & CTO, Databl
+800% Online sales driven by organic and paid traffic
+350% Website sessions
+898 Keyword rankings
SBR Collective is a retail brand, built by athletes, for athletes and has a successful store in Rockingham. Our mission – to turn the online store into a sales powerhouse.
A beautifully designed website delivered to Croeso Financial.
“From start to finish, the team were professional, communicative and competent! Although Croeso Financial Advice is not a big corporate giant, they treated me as valued client, exceeding my expectations and building me a worldclass website, within the budget and timeline agreed!”
Mark Smith, Director, Croeso Financial
10+ Years in #1 across competitive keywords
1.16m Impressions on Google search results
3.5k Conversions driving sustained business revenue
Perth Arbor Services partnered with PWD in 2015 to become Perth’s most visible and reputable tree care company online. The results speak for themselves!
Oasis Home Loans & Finance needed a new website, and PWD delivered.
“What they came up with and developed was beyond the scope of what I could have dreamed up myself… They have exceeded anything I was ever expecting and are worth every single penny!”
Chanae Gibbs, Director, Oasis Home Loans & Finance
+50% Qualified leads promoting profitable services
2x Web traffic across SEM & SEO campaigns
5.6k Conversions focusing on new & repeat business strategies
By modernising its digital presence and introducing a performance-driven SEO and Google Ads strategy, Perth City Dental not only caught up with competitors but positioned itself for long-term growth in Perth’s crowded dental market.
A high-end website, filled with PWD-produced photography and videography.
“This is one of the best interactions I’ve had with a supplier over the last 23 years. They really do what they say they’re going to do with a streamlined process that makes it a lot simpler. I would give 6 stars if I could.”
Glenn Galvin, Managing Director, Oracle Surveys
229k Sessions over 12 months
2.17k Conversions – $1.7M potential conversion value
1.21m Page views increasing brand visibility
Kit Bag partnered with PWD to strengthen its digital presence and scale online sales. With a national B2B and B2C customer base, Kit Bag needed to ensure its website and campaigns could drive consistent traffic, deliver high-quality leads and generate measurable ROI.
Custom functionality website and paid social media campaigns to increase members and member booking functionality.
“PWD has played a key role in the development of Bayswater Recreation’s new website and ongoing marketing… I have no hesitation in recommending PWD as a reliable, skilled and responsive partner in website and digital marketing.”
Dom Passarelli, Marketing and Promotions, Bayswater Recreation
6.7k Impressions – +4,806% in first 90 days of the campaign
6.48% CTR of organic social posts
+20.4% Page visits from our content strategy
PWD partnered with Netlink to grow their brand and, in turn, leads. PWD rolled out a content strategy to tell the Netlink story, and deliver the key messages to potential clients. Increasing brand visibility in market is key to success.
PWD executes managed marketing services for WOW Homes, a leading first home builder.
“Thanks for all the effort that you put into 2024… You are a great team to have backing us up in our marketing exploits.. Thanks to each and every one of you individually, we are truly grateful.”
Carl de Luca, WOW Homes
700+ Quality candidates for their recruitment campaigns
PWD partnered with Westfill for managed marketing services, and was quickly launched into assisting with their recruitment drive. The result? Attracting quality talent for hard to fill roles.
What We Do
As one of Perth’s most trusted email marketing companies, we know how to ensure that your emails get where your customers are, with a comprehensive range of email marketing services designed to help your business reach its marketing goals.
We conduct a thorough examination of the competitive landscape in your industry to see what really works. Additionally, we learn all we can about your audience so that we can formulate a plan that appeals to them specifically.
After we have gathered the information we need, we are able to develop a comprehensive email strategy tailored to your business needs. Our planning and campaign management services ensure that each email marketing initiative is set up for success, with precise execution and effective delivery schedules.
One big aspect of email marketing is having quality content. In addition to writing quality copy that drives conversions, we utilise design principles to create emails that grab attention visually.
Email marketing campaigns won’t be effective if they’re not being sent to the correct audience. We figure out exactly who would benefit from your messages by segmenting your audience based on various factors such as demographics, interests, and behaviors. This ensures that each message reaches the most relevant recipients for maximum impact.
In order to make the email marketing process smoother and more efficient, we’re able to automate many aspects of the campaign. This allows you to communicate promptly and easily with your audience.
We track the performance of email marketing campaigns using a range of different metrics. This allows us to figure out what is working well and what needs to be adjusted. It ensures the campaign is constantly being improved whenever possible.
To ensure maximum transparency, we provide you with a comprehensive report about how your campaign is performing. This allows you to have the information necessary to give meaningful input about the campaign.
Our Point of Difference
At PWD, we understand email marketing like nobody else. Our team will work closely with you to ensure that we have a firm understanding of your business goals. We will combine this with our experience and excellent tools to help you create a customised marketing strategy that really drives results.
Our focus is always on creating a client-centric approach that actually addresses the goals and needs of the business we work with. We don’t just pump out a generic strategy, we tailor it to both your business and strategy in order to ensure the best results possible.
We have managed countless email marketing campaigns for all kinds of clients. No matter industry, products or services, we have always managed to deliver top-quality results and make our clients happy.
We understand that every business is unique, which is why we take the time to learn your goals, audience and brand voice before writing a single email. Our email marketing services are built around your specific objectives – whether that’s nurturing leads, driving repeat purchases or re-engaging lapsed customers. This personalised approach ensures every campaign feels authentic and delivers measurable results for your business.
To create an email marketing campaign that really works well, you need the right tools for the job. We use advanced analytics platforms with state-of-the-art automation software. These cutting-edge resources allow us to maximise the effectiveness of your campaign.
Why Email?
Email marketing is a great way to connect with your existing audience more deeply while also reaching a broader audience and customer base. It offers a cost-effective marketing channel that helps you reach a large audience in a direct way. It can help you build your brand, nurture leads, boost sales and adapt to your unique needs and objectives.
One big advantage of email marketing is that it can deliver significant results without a high investment. According to industry reports, the average ROI for email marketing in Australia is $55 for every $1 spent. This is incredibly high, making it a valuable tool, especially for small businesses. Leveraging email marketing is a great way to help your business achieve significant growth.
Email marketing provides you with an easy way to contact your audience directly. This direct line of communication enables personalised interactions, fostering a sense of connection and trust. It’s an essential tool for building strong, lasting relationships with your customers. This is in contrast to something like social media platforms, where users are constantly scrolling to find the next thing.
If you’re looking to communicate at a large scale, email marketing allows you to do that with ease. With over 4.5 billion email users worldwide, you have a huge pool of potential customers to dip into. By setting up an email list, you can be marketing to hundreds or thousands of users with ease.
No matter how much the digital marketing landscape evolves, email marketing continues to be an incredibly effective channel. No matter which other platforms arise, direct communication via email still demonstrates an excellent ROI and a worthy marketing investment. You have the luxury of casting a wide net that allows you to find your target audience, even if not all users are interested.
When you’re looking to build trust and foster strong relationships with your customers, regular email communication is a great solution. By providing personalised offers, engaging and high-quality content and timely offers, you keep your audience engaged. Over time, this increases their loyalty to your brand and helps to encourage repeat business from them. It’s an excellent tool for community building and creating a brand with a strong identity.
Segmentation allows you to divide your audience into relevant groups, making it easier to personalise your email content according to their interests. Segmentation can be done based on customer preferences, behaviour, and demographics. This is important, as personalised content has been shown to deliver transaction rates at a rate six times higher than content that isn’t personalised. When you create highly targeted campaigns via email, you can expect a higher level of engagement, better customer experience and higher conversion rates.
Real insights from our clients
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Let’s grow your business, together!
Need More Information About Email Marketing?
Email marketing can provide a direct line of communication between your business and your customers. It allows you to build relationships with the people on your email list, nurture leads, and drive sales. Email marketing is cost-effective, which generally provides a very high ROI compared to other methods. You’re also able to personalise content to engage your audience and create tailored experiences that resonate with their interests and needs.
You can send a variety of different email types based on the goals of your campaign. This includes newsletters, promotional offers, product announcements, event invitations, drip campaigns, and automated emails for welcome emails and abandoned cart reminders.
You can ensure that your emails don’t end up in a spam folder by enacting best practices for email marketing. One part of this is making sure you’re using a reputable service provider, a comprehensive email marketing platform, a quality email list, double opt-in process and software and tools that make sure your emails will actually get there. The other part of the equation related to the content of the email. It’s important to have a well-crafted message written by quality copywriters. Using the right combination of subject lines and body copy ensures you email not only gets into your audience’s inbox, interests them enough that they open it.
We can absolutely help you to build a high-quality email list that you can use for your campaign. The best way to grow your subscriber base is by utilising ethical list-building strategies, such as opt-in forms and lead magnets. Our email marketing platforms include list management practices that help by providing regular cleaning, segmentation and targeting for your email lists.
Making email marketing feel personal is one of the best ways to boost engagement. We do this by diving into the data and insights related to our audience segments. This allows us to figure out the ideal strategy for creating tailored content that resonates with each segment. Generally, this will involve using personalised subject lines, relevant offers, and dynamic content based on user behaviour and preferences. All of this works to produce emails with significantly higher engagement and conversion rates.
In the interest of transparency, we provide detailed reports that include key metrics such as open rates, click-through rates and conversions. Our analytics offer insights into campaign performance and shed light on what works and what needs improvement. We also conduct A/B testing to see what works best and provide recommendations and new ideas for future campaigns.
To start an email marketing campaign with PWD, simply contact us for a free consultation. We are able to perform an audit and assess your current email marketing efforts. Based on this, we’re able to formulate a customised strategy that maximises the benefit for your business. You can reach us via our contact form, phone or email. We’re here to help you go to where your customers are and unlock the full potential of email marketing for your Perth business.
