A computer monitor displays a website with a banner image of a road lined with orange and yellow barriers. A keyboard, mouse, and mouse mat are placed in front of the screen.

Fortawall

PWD scales Fortawall’s online visibility with 278k impressions & 2,082 ranking keywords

Overview

Fortawall specialises in high-quality commercial temporary fencing solutions. They partnered with PWD to strengthen their digital presence.

While the company had a strong reputation in the construction sector, their online visibility trailed behind competitors. Fortawall needed a digital strategy to position them as the top provider for commercial projects. They also needed to clearly stand apart from commercial fencing companies.

Challenge

When PWD began working with Fortawall, the website and SEO efforts faced several key hurdles:

Low Online Visibility: Limited keyword rankings held back organic reach in competitive construction markets.
Unclear Market Positioning: Competitors with broader service offerings were dominating search results.
Untapped Search Demand: Fortawall needed to capture high-volume commercial queries from their core audience.
Underutilised Website Potential: The site lacked optimisation for both user engagement and search engine performance.

Two modern mobile phones on a dark background; one displays a contact form with input fields, the other shows a webpage with text sections titled Quality and Effective.

The Solution

Website Optimisation

PWD modernised the website to better showcase Fortawall’s brand and service strengths. This included building SEO-friendly site architecture, optimising landing pages, and improving the content structure. Together, these changes helped attract more commercial project leads.

Targeted SEO Campaign

Through technical SEO improvements and on-page optimisation, Fortawall began ranking for a wider range of high-intent commercial fencing keywords. We focused keyword expansion on terms tied to construction, compliance, and council approvals. This ensured the strategy aligned with Fortawall’s business goals.

Content & Authority Building

To build relevance and authority, PWD created optimised content targeting high-value search queries. We supported this with technical fixes and ongoing performance tracking. As a result, Fortawall’s online credibility grew steadily over time.

A laptop displays a website featuring heavy-duty temporary fencing with an image of yellow and red barriers along a pavement. The background is a plain, dark surface.

Results

A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.

2,082 keyword rankings achieved across commercial fencing-related searches

21,210 total keyword Vvume targeted, expanding Fortawall’s reach in competitive search spaces

278,000 impressions generated through optimised SEO campaigns, driving brand visibility at scale

WORK WITH PWD

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