A computer monitor displays a website with a banner image of a road lined with orange and yellow barriers. A keyboard, mouse, and mouse mat are placed in front of the screen.

Fortawall

PWD scales Fortawall’s online visibility with 278k impressions & 2,082 ranking keywords

Overview

Fortawall, a specialist provider of high-quality commercial temporary fencing solutions, partnered with PWD to strengthen its digital presence. While the company was well-regarded in the construction sector, its online visibility lagged behind competitors. Fortawall needed a digital strategy that positioned them as the go-to provider for commercial projects while clearly differentiating them from commercial fencing companies.

Challenge

When PWD began working with Fortawall, the website and SEO efforts faced key hurdles:

Low Online Visibility: Limited keyword rankings restricted organic reach in competitive construction markets.
Unclear Market Positioning: Competitors with broader service offerings were dominating search visibility.
Untapped Search Demand: Fortawall needed to capture high-volume commercial queries relevant to its core audience.
Underutilised Website Potential: The site lacked optimisation for both user engagement and search engine performance.

Two modern mobile phones on a dark background; one displays a contact form with input fields, the other shows a webpage with text sections titled Quality and Effective.

The Solution

Website Optimisation

PWD modernised the website to better communicate Fortawall’s brand positioning and service strengths. This included SEO-friendly site architecture, optimised landing pages, and improved content structure to attract commercial project leads.

Targeted SEO Campaign

Through technical SEO improvements and on-page optimisation, Fortawall began ranking for a broader range of high-intent commercial fencing keywords. Keyword expansion focused on terms tied directly to construction, compliance, and council approvals, ensuring alignment with business objectives.

Content & Authority Building

To strengthen relevance and authority, PWD developed optimised content targeting high-value search queries, supported by technical fixes and ongoing performance monitoring.

A laptop displays a website featuring heavy-duty temporary fencing with an image of yellow and red barriers along a pavement. The background is a plain, dark surface.

Results

A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.

2,082 keyword rankings achieved across commercial fencing-related searches

21,210 total keyword Vvume targeted, expanding Fortawall’s reach in competitive search spaces

278,000 impressions generated through optimised SEO campaigns, driving brand visibility at scale

WORK WITH PWD

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