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Lead Generation Agency

Driving high-quality leads for Perth businesses

In today’s competitive digital world, businesses need more than website traffic. They need high-quality leads that convert into customers.

At PWD, we specialise in digital marketing lead generation, helping Australian businesses attract, engage, and convert potential clients through data-driven strategies and targeted campaigns.

Whether you need SEO, PPC, social media marketing or email campaigns, our expert team ensures your business reaches the right audience and receives targeted leads.

Build a Lead Generation Machine
digital marketing specialists working on a campaign for a client

Lead Generation Case Studies

Perth businesses generating more and more leads

Don’t just take our word for it. Here’s what other Perth business owners are saying about the transformative power of lead generation:

Making the right decision is important

Why choose PWD for lead generation marketing?

Here at PWD, we understand that every business has unique goals, which is why we tailor our lead generation efforts to ensure you maximise your return on investment (ROI).

Here’s what sets our lead generation experts apart from our competitors:

Results-Driven Approach: We focus on generating high-intent leads that are more likely to convert into paying customers.

Custom Strategies: Our talented in-house team develops tailored lead-generation campaigns based on your industry, audience and business goals.

Data-Backed Optimisation: We use advanced analytics and A/B testing to refine our strategies for maximum performance.

Full-Service Digital Marketing Expertise: Our lead generation services seamlessly integrate SEO, PPC, social media, email marketing, out reach and more.

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What is lead generation marketing?

Lead generation marketing is the process of attracting and capturing potential customers (leads) who have shown interest in your products or services. It involves using various digital marketing strategies to engage target audiences, generate qualified leads and guide them through the sales funnel until they become paying customers.

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Methods of Lead Generation

Our lead generation strategies

Google Ads Management

If you’re looking to drive more leads to your business, Google Ads is a great choice. At PWD, we use our digital marketing expertise to help Perth businesses get real results from their ad spend by maximising qualified clicks.

SEO

At PWD, our in-house search engine optimisation (SEO) specialists craft data-driven campaigns that get Perth businesses to the top of Google – and keep them there.

Facebook Advertising Agency Perth

Facebook Advertising

Facebook Ads aren’t just about getting seen – they’re about getting results. With billions of users actively scrolling each day, the real question is: how do you cut through the noise and turn that attention into leads, sales, and long-term customers?

Instagram Advertising Perth

Instagram Advertising

Instagram isn’t just a social media platform, it’s a powerful business tool, and when used correctly, it can drive real results.

TikTok Advertising

Level up your customer acquisition and brand awareness with TikTok Ads.

We know what makes TikTok… tick.

Local SEO

At PWD, we help Perth businesses dominate local search with tailored SEO strategies that drive foot traffic, phone calls and qualified leads. Our proven techniques get you found first on Google Maps and local listings, ahead of your competitors.

Diving Deeper

Top lead generation methods explained

Ranking higher on Google means more visibility, increased organic traffic and more leads. Our SEO team focuses on lead generation strategies, such as:

  • Keyword optimisation: For keywords that are relevant to your business or industry to ensure your business appears in relevant searches.
  • Technical SEO & site speed improvements: To enhance user experience and engagement.
  • Local SEO: Strategies for businesses targeting specific Australian cities or regions. Whether that be through targeted content or Google Business Profile optimisation.
  • Link building: Designed to bolster the authority of your brand for both the Google search engine and consumers.

A well-executed PPC campaign can bring results by driving qualified leads to your business. Our paid advertising strategies include:

  • Google Ads and social media campaigns: Designed to attract high-intent leads.
  • Landing page optimisation: To improve conversion rates and lower cost-per-lead (CPL).
  • Retargeting campaigns: To re-engage visitors who showed interest but didn’t convert.

Social media platforms are powerful tools for attracting leads and engagement. Our approach to social media and lead generation includes:

  • LinkedIn, Facebook, Instagram & TikTok: To capture business and consumer leads.
  • Engagement-driven content: Strategies that build brand trust and authority.

Acquiring leads is one thing. Keeping them engaged and guiding them towards conversions is when email marketing and EDM campaigns play a crucial role. By delivering targeted, relevant, and well-timed content, businesses can build trust, reinforce their value proposition, and drive sales.

Our EDM and email marketing strategies hone in on the following:

  • Personalised Campaigns: We craft tailored email sequences that speak directly to your audience, addressing their specific needs and interests.
  • Automated Follow-Ups: Strategic automation ensures leads receive timely follow-ups, reminders, and relevant offers, increasing engagement and conversion rates.
  • Behaviour-Based Segmentation: We segment your audience based on their interactions, ensuring that each recipient receives messages that align with their level of interest and intent.
  • Lead Nurturing Sequences: Drip sequence campaigns that guide prospects through the buyer’s journey, providing value-driven content that moves them closer to making a purchase.
  • A/B Testing & Optimisation: Continuous performance analysis allows us to refine subject lines, content, and CTAs to improve open rates and conversions.
Don’t Skip Lead Generation

Why lead generation marketing is important

A well-structured and effective lead generation strategy helps businesses:

Gain Sales Opportunities

More qualified leads mean more chances to convert them into customers.

Reduce Marketing Costs

Compared to traditional advertising, digital lead generation is more cost-effective.

Improve Business Growth

A steady flow of leads ensures long-term sustainability and expansion.

Enhance Customer Targeting

Digital strategies allow businesses to focus on specific demographics, industries and buyer habits.

Testimonials

Reviews straight from our clients

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Frequently asked questions

Lead generation marketing helps businesses and organisations attract potential customers and clients, guiding them from initial interest to promote a purchase. By implementing targeted digital strategies, businesses can consistently generate new leads, build relationships and increase conversions.

The success of a lead generation strategy is measured through key performance indicators (KPIs) such as website traffic, conversion rates, lead quality, and return on investment (ROI).

Regular monitoring and data analysis ensure ongoing improvements and better results.

It is best that when you start a campaign, you and your account managers align goals and KPIs so everyone is on the same page to begin with.

The timeframe depends on the approach used. Paid advertising (PPC) can generate leads almost instantly, while SEO and content marketing take time to build momentum but provide long-term results.

Generating high-quality leads requires a combination of targeting, compelling content and a well-structured sales funnel. Focusing on intent-based keywords, audience segmentation, and lead nurturing strategies helps ensure that your business attracts leads that are more likely to convert.

Getting started in lead-generating marketing is easy! Contact us at PWD, and we will get started to understand you and your target audience and the channels and strategies you want to utilise that align with your business goals.

Ready to grow your business? Give us a call today!

(08) 6146 0195