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AllSealed WA

AllSealed WA slashes CPC by 55% and triples conversions in South West campaign
Managed Marketing Services
Marketing Strategy
Public Relations
Brand Building
Social Media Marketing
Web Design
WordPress Web Development
Photography
Videography
Copywriting
Event Marketing
Promotional Print Marketing
Overview

AllSealedWA is a well-established Perth-based tile contractor, already performing well in generating leads. However, the client wanted to stand out in a saturated market, particularly against large household competitors like “The Grout Guy,” and increase visibility in the traditionally difficult South West market.

The brief: create a distinctive social media presence that captured public interest, positioned AllSealedWA as innovative, and drove measurable growth in leads and conversions across both Perth and South West regions.

Challenge

The key hurdles included:

  • Market saturation: Large competitors dominated awareness, making it hard to stand out.
  • Limited South West presence: Reaching this region efficiently had been difficult with previous campaigns.
  • Differentiation: The client needed a strategy that would engage audiences in a way competitors hadn’t attempted.

The goal was to create innovative content that resonated with homeowners and positioned AllSealedWA as the go-to tile contractor for both Perth and South West clients.

The Strategy

Creative content development
  • Developed an interactive shower experience, highlighting signs of a leaking shower.
  • Created a “talking head” video series, featuring the creative director providing expert insights directly over the interactive shower, making the content engaging and educational.
CPC optimisation
  • Closely monitored bids and ad placement to reduce cost-per-click while maintaining lead quality.
  • Tested and refined messaging to improve engagement and maximise conversion rates.
Targeted south west campaigns
  • Repurposed the talking head scripts to address South West audiences specifically, emphasising that AllSealedWA is local to the region and fully capable of servicing their properties.
  • Launched hyper-targeted social media ads focused solely on the South West, combining educational content with location-specific messaging.

Results

A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.

CPC dropped by 55%, from $78 to $35, in the South West region within the first two weeks.

A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.

Conversions increased by 280%, outperforming previous campaigns.

A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.

Engagement with interactive and educational content significantly increased brand awareness.

A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.

The campaign created a distinct positioning in the market, making AllSealedWA’s social media presence both memorable and effective.

Client Impact

  • The client now trusts PWD’s creative direction, allowing expansion of the talking head campaign across all service areas.
  • AllSealedWA has a proven, replicable strategy for reaching new regions and audiences with compelling content.
  • The campaign strengthened brand differentiation, setting AllSealedWA apart from competitors in a crowded market.
    The success opened doors for future creative initiatives, increasing lead volume and reducing costs across campaigns.

What’s Next

With strong conversion metrics in place and CPC under control, AllSealedWA is now primed to:

  • Expand targeting across more suburbs in Perth and the South West to reach high-value properties.
  • Layer in remarketing campaigns to recapture users who engaged but didn’t convert.
  • Test educational and offer-based campaigns to drive urgency during slower periods.
    Develop landing pages for specific services to improve ad relevance and further reduce CPC.

The next phase: scale profitably and dominate tile service awareness in Perth and the South West.

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