Facebook Ads aren’t just about getting seen, they’re about getting results. With billions of users actively scrolling each day, the real question is: how do you cut through the noise and turn that attention into leads, sales and long-term customers?
The answer isn’t boosting posts or hoping for likes. It’s strategy. At PWD, we craft high-converting Facebook advertising campaigns designed to engage the right audience, deliver measurable ROI, and grow your business sustainably. Whether you’re after more leads, better sales performance, or brand awareness that sticks, we tailor your campaign for impact, not vanity metrics.
If you’re ready to stop guessing and start growing then contact PWD today, Perth’s leading Facebook advertising agency. Let’s turn your scrolls into serious results with our tested Facebook advertising strategies.
PWD Digital Agency runs Meta (Facebook and Instagram) and TikTok advertising for WA businesses from its Perth office in West Leederville, with strategy, creative, targeting and reporting handled in-house. Established 2007, ISO 9001 and ISO 27001 certified. The same team manages Google Ads, so paid search and paid social share one budget conversation and one report, and you can see which channel produced each enquiry.
Perth businesses dominating with Facebook Ads
Don’t just take our word for it. Here’s what other Perth business owners are saying about our Facebook Ads management:
+131% Website form enquiries in two months
$200K Sales won from web enquiries
$700K In quoted sales pipeline
#1 For “painters perth” on Google
ABC Paint & Deco went from near invisible in search to number one for “painters perth”, with 60 keywords moving onto page one in eight weeks. Correct as of 20/10/2026.
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7,600+ Calls tracked in 2026 so far
3,500 Google Ads leads this year
165 Search terms on Google’s first page, up from 2
A Perth plumbing and gas company, name withheld at their request. Calls traced to their source, Google Ads bidding on real first-time callers, and three years of SEO.
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4.2% Of revenue spent on all marketing
$251 To win each new client
1,389 New clients in 13 months
62% Of online bookings from organic search
Seven Perth cosmetic skin clinics, measured by their own books: marketing at 4.2% of revenue against an industry average of about 7%.
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+79% Organic search visits on 2023
2.8x Google Ads conversions for less spend
$39 → $13 Cost per Google Ads conversion
+37% Website enquiries year on year
Three years of SEO and Google Ads for a regional WA modular home builder: organic visits up 79% on 2023, verified in GA4.
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235+ Leads a Month
$35.82 Cost Per Lead
#1 In the shower repairs category.
430 keywords in the top 10 on Google 🤯
AllSealed Shower Repairs are dominating in WA, despite fierce competition from much larger companies in the sector.
+116% Total users in an 8 month period
+2.8k Positions on Google organic search results
40 #1 keywords, more than doubling their initial position
Birds Eye Media is a leader in its field and wanted a website to match. With an eastern states expansion looming, they needed leads to fuel it, but their previous agency could not identify or fix the speed and conversion issues dragging the site down. PWD found the problems, sorted them, and built a site that now delivers high quality inbound leads consistently. The lead worry is gone.
PWD built Coves Club a custom solution website with raffle functionality.
“I am LOVING this attitude and approach from you guys Thanks so much for hanging in there with/for me, I super appreciate it!”
David Coveney, Owner, Coves Club
+122% Conversions in four weeks
+8% Increased clicks for Google Ad campaigns
-70% CPA in the first month
Housekeeping WA needed increased Google Ads leads with a reduced media spend. We took this as a challenge, and we delivered!
Terrace Financial Services needed a website that reflected who their business is in the market today.
“We cannot recommend PWD more, Charlotte and the team were incredibly helpful with the website and made sure we were supported during the entire process.”
Aswath Harith, Owner, Terrace Financial Services
+52% Increased conversions year on year
+31% Organic session increase
8.2x ROAS, $8.20 earned for every $1 spent
Successfully scaling high-converting traffic for dog training programs and maintaining market dominance. AllBreeds is all about leads!
End-to-end website design, development, photography and videography
“We’ve had a great experience with Melissa, our Account Manager at PWD. She has been incredibly efficient and instrumental in getting our website up and running. Her responsiveness, organisation, and thorough communication have made the entire process seamless, and she’s always been helpful with any queries we’ve had.”
Stephanie D’Alessandro, Founder, Contec Australia
+2.2k Keyword rankings for commercial fencing
11x #1 keywords ensuring targeted organic traffic
4x Monthly traffic in the first 8 months
By aligning its website and SEO strategy with business objectives, Fortawall successfully transformed its digital presence, cementing its position as a leading provider of commercial temporary fencing in Australia.
We designed, developed and captured visual content, revolutionising the Sino Grinding online presence.
“PWD were a pleasure to deal with. Excellent service. Always offering help and assistance. I would recommend their company to anyone.”
Rod Price, Sales Manager, Sino Grinding International
+212% Monthly revenue
69% Improved cost-per-purchase, increasing profitability margins
20.7k Total sessions through paid social and search campaigns
PWD helped Travel Insured see exactly which campaigns and channels were driving revenue, facilitating confident budget decisions and allowing for ad spend to be scaled to drive bottom-line results.
PWD built a high-end custom website and ran lead generation campaigns for Databl.
“The PWD team are first class. PWD understood our digital marketing needs, devised an excellent strategy and executed on it brilliantly.”
Owen Robbins, Director & CTO, Databl
+800% Online sales driven by organic and paid traffic
+350% Website sessions
+898 Keyword rankings
SBR Collective is a retail brand, built by athletes, for athletes and has a successful store in Rockingham. Our mission – to turn the online store into a sales powerhouse.
A beautifully designed website delivered to Croeso Financial.
“From start to finish, the team were professional, communicative and competent! Although Croeso Financial Advice is not a big corporate giant, they treated me as valued client, exceeding my expectations and building me a worldclass website, within the budget and timeline agreed!”
Mark Smith, Director, Croeso Financial
10+ Years in #1 across competitive keywords
1.16m Impressions on Google search results
3.5k Conversions driving sustained business revenue
Perth Arbor Services partnered with PWD in 2015 to become Perth’s most visible and reputable tree care company online. The results speak for themselves!
Oasis Home Loans & Finance needed a new website, and PWD delivered.
“What they came up with and developed was beyond the scope of what I could have dreamed up myself… They have exceeded anything I was ever expecting and are worth every single penny!”
Chanae Gibbs, Director, Oasis Home Loans & Finance
+50% Qualified leads promoting profitable services
2x Web traffic across SEM & SEO campaigns
5.6k Conversions focusing on new & repeat business strategies
By modernising its digital presence and introducing a performance-driven SEO and Google Ads strategy, Perth City Dental not only caught up with competitors but positioned itself for long-term growth in Perth’s crowded dental market.
A high-end website, filled with PWD-produced photography and videography.
“This is one of the best interactions I’ve had with a supplier over the last 23 years. They really do what they say they’re going to do with a streamlined process that makes it a lot simpler. I would give 6 stars if I could.”
Glenn Galvin, Managing Director, Oracle Surveys
229k Sessions over 12 months
2.17k Conversions – $1.7M potential conversion value
1.21m Page views increasing brand visibility
Kit Bag partnered with PWD to strengthen its digital presence and scale online sales. With a national B2B and B2C customer base, Kit Bag needed to ensure its website and campaigns could drive consistent traffic, deliver high-quality leads and generate measurable ROI.
Custom functionality website and paid social media campaigns to increase members and member booking functionality.
“PWD has played a key role in the development of Bayswater Recreation’s new website and ongoing marketing… I have no hesitation in recommending PWD as a reliable, skilled and responsive partner in website and digital marketing.”
Dom Passarelli, Marketing and Promotions, Bayswater Recreation
6.7k Impressions – +4,806% in first 90 days of the campaign
6.48% CTR of organic social posts
+20.4% Page visits from our content strategy
PWD partnered with Netlink to grow their brand and, in turn, leads. PWD rolled out a content strategy to tell the Netlink story, and deliver the key messages to potential clients. Increasing brand visibility in market is key to success.
PWD executes managed marketing services for WOW Homes, a leading first home builder.
“Thanks for all the effort that you put into 2024… You are a great team to have backing us up in our marketing exploits.. Thanks to each and every one of you individually, we are truly grateful.”
Carl de Luca, WOW Homes
700+ Quality candidates for their recruitment campaigns
PWD partnered with Westfill for managed marketing services, and was quickly launched into assisting with their recruitment drive. The result? Attracting quality talent for hard to fill roles.
Hitting all the right notes
With the right strategy, Facebook Ads aren’t just a good option, they’re one of the most powerful digital marketing tools available to Perth businesses. From tradies to eCommerce stores and professional services, Facebook offers unmatched reach, targeting precision, and performance insights that help you attract real customers without wasting budget.
Facebook’s reach is massive – over 2.8 billion active users scroll the platform each month. More importantly, it’s not just global exposure. You can zero in on the Perth market, reaching local customers ready to engage with your brand. Whether you’re a small business looking to grow your community presence or a national brand targeting WA consumers, Facebook marketing offers scale without sacrificing specificity.
Why pay for clicks that don’t convert? With Facebook’s advanced audience targeting, you can reach people based on demographics, interests, behaviours, and even their previous interactions with your brand. That means fewer wasted ad dollars and more ads seen by people who are likely to act. Compared to other digital channels, Facebook often delivers a lower cost per lead, making it one of the most cost-effective options for Perth businesses.
Not every buyer converts on the first click, and that’s where Facebook shines. With a full-funnel approach that includes awareness, consideration and conversion-focused campaigns, Facebook Ads help you build brand recognition and trust over time. Retargeting ensures your business stays top-of-mind, guiding customers along the journey from “just looking” to “ready to buy.”
Forget guesswork. Facebook Ads come with detailed performance reporting that shows exactly how your campaigns are performing, from impressions and clicks to leads, sales, and ROI. With this data at your fingertips, we continuously refine your campaigns to improve outcomes and stretch your budget further. It’s smart marketing with measurable results.
How we achieve results
Effective campaigns start with deep understanding. We begin by diving into your business goals, industry landscape, and competitor activity to uncover what’s working and what isn’t. From there, we develop detailed buyer personas and map your customer journey to design a campaign that meets users where they are. Every strategy is custom-built to support your specific conversion goals and brand objectives. Placement is chosen deliberately: Facebook feed, Instagram feed, Stories and Reels, Messenger and Audience Network each earn a spot only where the audience and the creative suit it.
Your ads need to stop the scroll and inspire action. Our creative team designs eye-catching visuals and writes compelling ad copy tailored to your audience. Every asset is crafted for performance, designed to resonate emotionally while driving real engagement. We continuously test variations of your ad creatives and messaging, refining them based on what gets the best results.
Before your ads go live, we take care of the technical foundations. This includes account audits, pixel setup, event tracking, and structured campaign architecture. We define budgets, bid strategies, and conversion goals with precision, then launch your campaign using a framework built for measurable success. Initial A/B testing is deployed from day one to establish early performance benchmarks.
Once live, we don’t just let your campaigns run – we fine-tune them constantly. Our team monitors performance daily and makes informed changes weekly based on the data. We test new audiences, rotate creatives, adjust bidding strategies, and pivot campaigns as needed to maximise ROI. As your campaign matures, we look for ways to scale profitably, not just spend more.
Transparency is our promise. You’ll get access to clear, easy-to-understand reports that track the metrics that matter: impressions, clicks, conversions, cost per result, and overall ROI. With real-time dashboards and regular strategy calls, you’ll always know how your ad spend is performing and where we’re improving next.
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Our Toolkit
Different goals require different ad formats, and we know how to pick the right tool for the job. From building awareness to driving conversions, we use Facebook’s full suite of ad types to match your message with your ideal customer. Whether you want to generate leads, showcase products, or re-engage past visitors, we build your campaign using the formats that deliver results.
These are the bread and butter of high-performing Facebook campaigns. We design eye-catching image ads and short, engaging Facebook video ads that grab attention fast and deliver your message clearly. Perfect for promotions, product highlights, or brand storytelling, all crafted to drive clicks and conversions.
Want to say more in a single ad? Carousel ads let you display multiple products, features, or benefits in a swipeable format, each with its own headline, image, and link. Collection ads take it further, combining rich visuals with your product feed to create an immersive shopping experience directly within Facebook.
Make it effortless for potential customers to express interest. With lead ads, users can submit their contact information without ever leaving Facebook. Whether you’re collecting enquiries, quote requests, or newsletter sign-ups, our lead forms are built for speed and optimised for conversion.
Meet your audience where they’re most comfortable – in conversation. Facebook Messenger and WhatsApp ads allow users to start a real-time chat with your business straight from the ad. Ideal for service-based offerings, these formats boost engagement and make it easy for leads to ask questions and convert.
Re-engage shoppers with precision. Dynamic product ads automatically show Facebook users the exact products they viewed on your site, complete with real-time pricing and availability. Perfect for abandoned cart recovery or cross-selling, these ads keep your brand top-of-mind and close the loop on missed sales.
Vertical, full-screen, and designed to stop thumbs. Facebook stories and reels are highly engaging ad placements that let you deliver quick, impactful messages in a format users love. We tailor creative specifically for these spaces, combining strong visuals with clear CTAs to drive action.
PWD specialises in Instagram ads for Perth businesses as part of its Meta advertising service, with creative made in-house for feed, Stories and Reels rather than resized from a Facebook ad. Instagram works when the creative stops the scroll and the offer is clear in the first two seconds, so we produce short video and static variants, test them in small batches and scale what converts. The Instagram advertising page covers formats, targeting and what a small brand should budget.
PWD also runs TikTok ads from Perth, and whether we are the right TikTok agency for you depends on whether your customers are there: TikTok suits consumer brands, hospitality, fitness, beauty and recruitment, and it rarely suits professional services. We build campaigns around native-looking creative with conversion tracking set up before launch, and report cost per result beside your Meta and Google figures. See TikTok advertising for the detail.
Your FaceBook Advertising Specialists
When you work with PWD, you’re working with local experts who understand the Perth market. We don’t ship your campaigns off to overseas teams or leave you chasing freelancers. Every ad, strategy and report is handled in-house by people who live and breathe managing Facebook ads. PWD was established in 2007 and is ISO 9001 and ISO 27001 certified, so the processes behind your campaigns, and the handling of your customer data, are independently audited.
We care about what actually moves the needle – more leads, more sales and better return on investment. Our Facebook Ad campaigns are built around performance, not guesswork. From the first dollar spent, we’re focused on scaling what works and cutting what doesn’t, so your budget goes further.
The buyer journey doesn’t stop at a click, and neither do we. Our campaigns are designed to capture attention, nurture interest and drive action across every stage of the funnel. From cold audiences to returning customers, we tailor your Facebook ads strategy to meet users where they are and guide them toward conversion.
Your ads are only part of the equation. We integrate your Facebook campaigns with your CRM, website, lead forms, and tracking systems to ensure every lead is captured, followed up, and attributed correctly. Whether you’re using HubSpot, Salesforce, Mailchimp, or a custom platform, we make it work.
Need more answers?
PWD Digital Agency runs Facebook and Instagram ads for WA businesses from Perth, with no outsourced media buying. Running the account covers audience research, ad creative and copy, pixel and Conversions API setup, campaign build, daily optimisation and reporting on cost per result. The people doing that work sit in West Leederville, and you can meet them before you commit to anything.
Judge on four things: creative made in-house, published cost-per-lead results, correct tracking setup, and willingness to show you the ad account. PWD’s results are on this page: AllSealed Shower Repairs at 235+ leads a month and $35.82 cost per lead, and SBR Collective at +800% online sales. For Westfill Group, Meta recruitment ads generated 700+ leads and filled critical mining roles. More paid social case studies are on the portfolio page.
It depends which of two things you mean by SMM: organic social media management, which is posting and community work, or paid social advertising, which is buying reach and conversions on Meta and TikTok. PWD’s focus is paid social tied to leads and sales, and we say so plainly, because the skills and the measures are different.
A good one runs paid social and paid search together and reports both against the same cost-per-lead target, because a Meta campaign judged in isolation looks better or worse than it is. PWD runs Meta, TikTok and Google Ads from one Perth office, with one conversion tracking setup and one report. Ask any agency whether its paid social and paid search teams share data.
Three factors: creative volume on a small budget, short test cycles and an honest minimum spend. A small brand needs several ad variants live at once to find a winner, tests should run in days rather than months, and the agency should tell you the spend below which the campaign cannot learn. Our Instagram advertising page sets that out.
PWD runs both in-house from West Leederville, and the practical benefit is attribution: search captures demand that already exists, social creates demand that did not, and one tracking setup shows how the two work together. That is what stops a Meta campaign being cut because its leads converted later through a branded Google search. See Google Ads Perth for the search side.
Want Meta, TikTok and Google Ads planned as one budget? Book a strategy session with the in-house Perth paid social team.
Facebook advertising costs vary depending on your industry, audience targeting, and campaign objectives. In Perth, the average cost per click (CPC) can range from $0.50 to $3, but this is just one part of the picture. What really matters is your cost per lead or sale, and that’s where strategy makes the biggest impact. At PWD, we tailor your budget to match your goals and monitor every dollar to ensure maximum return on investment. There’s no set minimum, but we’ll advise on the most effective spend for your desired results.
Nearly every business can benefit from Facebook Ads if the strategy is right. We’ve delivered strong results for:
If your audience is active on Facebook, and most are, we can find and convert them. We match the ad type and message to your business model, whether you’re after direct leads, online sales or brand exposure.
Boosting a post is a quick, simple way to reach more people, but it lacks the targeting, optimisation, and tracking power of real Facebook Ads. A true Facebook Ad campaign allows you to:
Boosting is better than nothing, but it’s no replacement for a properly managed, results-focused ad strategy.
While we’re a full-service digital agency, this page focuses exclusively on Facebook Ads, including campaigns that run across Facebook News Feed, Stories, Messenger, Marketplace, and Facebook’s Audience Network. We specialise in building performance campaigns that are native to Facebook’s ecosystem, helping you get more value from your Meta ad spend.
That depends on your goals, industry, and ad budget. Some lead generation campaigns begin producing results within the first few days, while eCommerce campaigns may require a few weeks of testing and optimisation to hit their stride. Generally, we aim for early traction within 7-14 days and scalable performance within the first 30 days. Our structured launch and optimisation process is built to shorten the learning phase and deliver ROI as quickly as possible, without cutting corners.
Yes. We work with businesses of all sizes, including startups and small businesses with modest ad budgets. While higher budgets allow for more testing and faster data, we’re experienced in getting results with efficient spend. We’ll always be honest about what’s achievable based on your investment, and we’ll build a campaign that works within your limits, not against them.
It depends on your campaign goal, but here are the core metrics we track:
We go beyond surface-level data to focus on business impact, how many leads converted, what your sales pipeline looks like, and what steps we’re taking to improve your results. Every report is designed to give you clarity, not confusion.
Real insights from our clients
