A laptop, tablet, and smartphone display similar dark-themed websites with cityscape images on a black surface and background, showcasing Birds Eye Media’s responsive web design across devices.

Birds Eye Media

Birds Eye Media achieves 116% increase in web users in 8 months

Overview

Birds Eye Media, a creative agency specialising in drone videography and immersive VR/360 content, partnered with PWD to expand their visibility beyond Perth and capture market share across Australia.

With demand growing rapidly in Sydney, Melbourne and Brisbane, they needed to rank for competitive location-based keywords while ensuring technical SEO foundations were strong enough to scale.

Challenge

When PWD onboarded Birds Eye Media, the website faced multiple hurdles:

Inconsistent keyword visibility outside of Western Australia
Missed opportunities in local SEO for high-value cities like Sydney, Melbourne and Brisbane
Site health issues such as broken backlinks, under-optimised service pages, and slow load speeds
Campaigns needing ongoing optimisation to balance budget allocation and maximise ROI

To achieve national coverage, a complete SEO strategy was required that combined technical fixes, content expansion, and campaign optimisation.

A laptop and smartphone displaying analytics charts and keyword rankings for Birds Eye Media, with pop-ups showing +3,043 total Google change and keyword improvement against a dark background.

The Strategy

Site Health Audit

Comprehensive audits using AA, Sitebulb, and ScreamingFrog
Search Console analysis and crawl log checks
Speed performance reviews via GTMetrix
Core Web Vitals optimisation
Lost backlink recovery and SERP visibility checks

Content Creation & Location Expansion

New service pages for major cities:
- Drone Photography Melbourne
- Drone Photography Brisbane
- Drone Photography Sydney
VR/360 optimisations and fresh copy tailored to Melbourne, Brisbane, and Sydney audiences

Ongoing Optimisation & Monitoring

Meta campaign management with sitelink updates, budget reallocation, and new creatives
Google My Business (GMB) optimisation for local visibility
Technical maintenance including schema updates and service page re-optimisation
Continuous monitoring and adjustment of Google Ads campaigns

Three smartphones display different video scenes: a sports match with Birds Eye Media Capture Attention, a camera operator with Capture Engagement, and an event with Capture More Than Footage in bold white text over each image.

Results

A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.

16,412 total users (116% increase)

85,250 event count (54% increase)

2,772 keyword ranking increases across national searches

USE PWD FOR YOUR DIGITAL MARKETING NEEDS

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