INDUSTRY: NOT FOR PROFIT & HEALTH SERVICES
Diabetes WA is a leading not-for-profit and innovative health services provider dedicated to reducing the impact of diabetes on West Australians and advocating for a more equitable health system across the state. Their programs and services are continually evolving to equip participants with the tools and knowledge needed to manage their wellbeing. Diabetes WA also provides vital training and upskilling workshops for Health Professionals, while fostering strong relationships with various healthcare organisations.
PWD was engaged to design a new website for Diabetes WA that would be clear, streamlined, and accessible. To accommodate their diverse audience—including people living with diabetes, carers, health professionals, business stakeholders, and board members—the website needed to be easy to navigate, provide quick access to information, and showcase Diabetes WA’s offerings.
One of the primary goals was also to include easy access to National Diabetes Services Scheme (NDSS) events, ensuring participants could readily find and register for educational programs and workshops.
With a modern, fresh design, the new website aimed to attract a younger target audience, increase website traffic, and boost newsletter signups and engagement. By upgrading to a more streamlined website, we also improved website speed, significantly enhancing the user experience for all visitors.
To further enrich the site, PWD conducted a photoshoot at various Diabetes WA events and locations, including a Diabetes WA kids’ camp. These images added vibrancy to the website and were incorporated into a homepage video banner, capturing the supportive community surrounding Diabetes WA and showcasing their diverse programs.