Perth Arbor Services

Perth Arbor Services dominates tree care SEO rankings for 10 years

Overview

Perth Arbor Services, a trusted provider of professional tree removal, pruning, and arborist services, partnered with PWD in 2015 with the goal of becoming Perth’s most visible and reputable tree care company online.

The objective was simple but ambitious: secure and maintain top search rankings for high-value keywords in a highly competitive industry.

Challenge

When PWD began working with Perth Arbor Services, the website faced several hurdles:

Limited keyword presence in a competitive local market
Low search visibility compared to established arborist competitors
Under-optimised service pages that weren’t converting effectively
Technical SEO gaps holding back site performance

Long-term dominance would require a comprehensive SEO strategy with consistent optimisation, technical refinement, and content growth year after year.

A laptop displays the Perth Arbor Services website, partially covered by a graph showing a sharp increase in numbers. A blue label above the graph reads +323 TOTAL GOOGLE CHANGE against a dark green background.

The Strategy

Site Health & Technical SEO

Full SEO audits to identify weaknesses and improve site structure
Ongoing site maintenance, schema updates, and crawl optimisation
Speed and Core Web Vitals improvements to deliver a smoother user experience

Keyword & Content Optimisation

Development and optimisation of key service pages for:
- Tree Removal Perth
- Tree Pruning Perth
- Tree Loppers Perth
- Perth Arborist
- Arbor Services Perth
- Tree Risk Assessment
Continuous refinement of on-page SEO to maintain competitive advantage

Ongoing SEO Growth

Monthly monitoring and reporting to stay ahead of competitors
Backlink acquisition and authority-building
Targeted content creation to strengthen visibility across long-tail search terms
Technical and content updates aligned with Google’s evolving algorithms

A website homepage for Perth Arbor Services displays three service options: Tree Removal, Tree Lopping, and Land Clearance. Each has an image above its description. A green banner at the top offers a free quotation with a phone number.

A smartphone displays pop-up charts comparing keyword rankings from March 2018 to August 2025, showing increased top rankings for Perth Tree Services. A blue label reads Keyword Improvement on a dark green background.

Results

Position 1 rankings for 10+ years across Perth’s most competitive tree service keywords

1.16 million impressions on Google search results

99% website site audit score, reflecting a technically sound and optimised site

A website for Perth Arbor Services shows two workers in bright green shirts; one stands on cut logs, the other operates a chainsaw high in a tree. The site offers info about tree removal, pruning, and related services in Perth.

LET PWD HANDLE YOUR SEO

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