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TikTok Advertising Perth

Level up your customer acquisition and brand awareness with TikTok Ads
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Need Help With TikTok?

We’re a leading TikTok Ads agency in Perth

We combine creativity with data-driven insights to build highly targeted and engaging campaigns.

Get noticed and gain a competitive advantage. You can establish your brand as a trendsetter on one of the fastest-growing social media platforms.

Our team of advertising experts can develop and execute a TikTok Ads strategy that resonates with your audience and helps you achieve your objectives.

Whether you’re looking to diversify your marketing channels or improve the performance of your existing TikTok advertising campaigns, we can help. Reach new audiences and drive growth with TikTok Ads.

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Getting Eyeballs on Your Business

How our TikTok specialists help get you noticed

Step 1: Audience Discovery and Analysis

We’ll start with an in-depth analysis of your target audience. The goal is to discover your ideal customer’s preferences, behaviours, and demographics on TikTok. These insights empower our content production team to create super relevant and engaging ads that convert.

Step 2: Content Production

Taking your core message and campaign goals, we’ll storyboard and create video ads that inform, entertain and inspire your audience. We use the latest equipment to capture and edit your footage. You’ll make a great first impression with potential customers, regardless of the ad format.

Step 3: Campaign Launch

Once your attention-grabbing video content is ready, we’ll set up precise, granular ad campaign structures. Your ads will be shown to the TikTok users that are most likely to buy from you, not just click on your ad. Our conversion experts can help you create optimised landing pages, so you convert more traffic and maximise ROI.

Step 4: Optimisation and Reporting

We’ll monitor and continuously optimise your campaigns to ensure you capitalise on opportunities and make the most of your budget. Our advertising specialists identify and scale high-performing campaigns. You’ll get detailed reporting on the metrics that matter to your business. Get more engagement, leads, and sales with results-focused TikTok Ads campaigns.

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two account managers from PWD working on a digital marketing client

Fun & engaging TikTok campaigns from conception to execution

Our team of advertising experts, content creation specialists,and designers have the experience and expertise to make every dollar you spend on ads count. We know how to create and scale winning TikTok Ads campaigns.

As your TikTok advertising partner, we’ll start by learning about your business. By understanding your value proposition, customers, and competitors, we can create a TikTok marketing strategy that delivers meaningful results for your business.

Creating Engaging and Memorable Ad Creative

You need unique and memorable ad creative to stand out and make an impact. We’ll guide you through the video production process. You can capitalise on trends and increase your reach while staying true to your brand message.

We design eye-catching ads that spark interest and drive traffic and conversions. Our dedicated TikTok team will work closely with you to turn your ideas into reality with advice and guidance on what works best.

Optimising Campaigns for Maximum Impact and ROAS

Depending on your campaign objective, we’ll recommend a mix of advertising formats, including in feed video ads, spark ads, carousel ads, and more. For larger brands looking to scale, you can reach huge audiences with a branded hashtag challenge, brand takeover ads and topview ads.

Our paid media specialists will set up your campaign with precise ad groups. We’ll maximise brand visibility, engagement, and conversions by making sure your ads are displayed to the right audience.

Once your campaign is up and running, we’ll keep testing and optimising your ad creative and targeting. We create powerful advertising campaigns that get you noticed and deliver exceptional ROAS.

Start growing your business with TikTok Ads
The Power of TikTok

Why TikTok ads are effective for Perth businesses

TikTok has seen tremendous growth in Perth, with more and more locals using the platform daily. As one of the fastest-growing social media networks, TikTok’s user base in Perth spans a wide range of age groups, from Gen Z to millennials and even older generations. With TikTok’s increasing popularity in the region, businesses have a unique opportunity to tap into this local audience. By using TikTok Ads, businesses in Perth can target users who are directly in their area, making it an essential platform for location-based marketing.

What sets TikTok apart from other social media platforms is its high level of user engagement. TikTok’s algorithm is designed to prioritise content that resonates with users, ensuring that your ads reach individuals who are genuinely interested. This means your business can showcase its products or services in a creative and engaging way, whether through eye-catching videos or interactive ad formats. TikTok encourages interaction, with users able to comment, like, share, and engage with ads in a way that other platforms can’t replicate. This creates a dynamic environment for businesses to connect with their audience and boost brand awareness.

One of the most significant advantages of TikTok Ads for Perth businesses is its highly granular targeting capabilities. TikTok allows businesses to target users based on location, interests, behaviours, and even device type. With TikTok’s robust audience segmentation, you can ensure your ads reach the right people in Perth, whether you’re targeting people based on their local area or specific interests. This precision allows you to optimise your ad spend and reach only the most relevant potential customers, increasing the chances of conversions.

TikTok Ads offer impressive return on investment (ROI) for Perth businesses. According to recent studies, businesses on TikTok have seen a significant increase in engagement and conversions compared to other platforms. With affordable cost-per-click (CPC) rates and cost-effective ad formats, businesses can stretch their marketing budget further while seeing measurable results. Local Perth businesses have successfully used TikTok Ads to increase brand awareness and drive traffic to their websites, proving that the platform offers significant value for advertisers looking to grow their customer base.

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TikTok ads targeting options and how we maximise them

At PWD, we leverage TikTok’s powerful audience segmentation capabilities to ensure your ads reach the most relevant users in Perth. By using TikTok’s advanced targeting options, we tailor your campaigns based on key demographics, such as age, gender, location, and interests. Our team carefully selects the right audience for each campaign, making sure your brand message is seen by individuals who are most likely to engage and convert. Whether you’re targeting a local Perth audience or a specific niche group, our expertise in audience segmentation helps maximise your ad performance.

We know that one of the best ways to reach high-quality leads is by targeting users who resemble your existing customers. That’s why we use TikTok’s custom audiences and lookalike audiences to refine your targeting even further. Custom audiences enable us to upload your customer data, whether from email lists, website visitors, or app users to directly target those who are already familiar with your brand. Lookalike audiences allow us to expand your reach by finding new users who share similar characteristics and behaviours to your best customers. This ensures your ads are being seen by those most likely to convert, driving higher ROI for your campaigns.

To optimise your ad targeting and track conversions effectively, we implement the TikTok Pixel on your website. The Pixel tracks key actions, such as page views, purchases and sign-ups, allowing us to create retargeting campaigns that reach users who have already shown interest in your brand. If a user visits your website but doesn’t convert, we can retarget them with specific ads to remind them about your products or services, nudging them towards making a purchase. The TikTok Pixel also helps us gather valuable data to refine our campaigns and improve conversion rates over time, ensuring that every dollar spent on ads is maximised.

At PWD, our TikTok advertising services don’t just begin and end with setting up campaigns. We continuously monitor and optimise your TikTok Ads to ensure they’re performing at their best. Our team tests different audience segments, ad creatives, and targeting strategies to determine what drives the best results. Using TikTok’s advanced analytics tools, we can identify which segments are engaging most with your ads, allowing us to fine-tune targeting for even greater efficiency. By regularly adjusting campaigns based on data insights, we maximise your ad spend and deliver the best possible results for your business.

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Frequently asked questions about TikTok ads

TikTok Ads is the advertising platform for the popular video-sharing social media network. TikTok provides a range of targeting options, audience insights and ad management tools to help brands advertise on the platform.

Ads appear on the For You page, as the TikTok app launches, or as branded effects and filters. Businesses can choose from a range of ad formats and set the budget and dates for campaigns and ad groups.

TikTok allows advertisers to target audiences based on gender, age, location, interests, and other characteristics. Like Facebook Ads, you can create custom audiences to target users similar to your existing customer base.

TikTok provides a bunch of targeting options to help you narrow in on the right audience for your ad campaigns. Setting specific audience parameters can help reduce waste and increase return on ad spend (ROAS). You can target users based on:

  • Gender
  • Age
  • Location
  • Language
  • Interests
  • Behaviours
  • Device

You can also create lookalike and custom audiences in TikTok Ads Manager to reach users similar to your existing customers.

Advertisers can also add the TikTok Pixel to their website and use the data collected for retargeting campaigns. You can create an ad group based on engagement, conversions and on-site behaviour.

The cost of TikTok Ads starts at $10 per 1,000 impressions using the cost per mile (CPM) pricing model. The average cost per click (CPC) is around $1.00 for TikTok Ads.

The actual cost for your campaign will depend on your industry, target audience, and other factors. You can set your maximum daily ad group budget in your TikTok Ads account.

There is also a minimum spend of $500 to start an ad campaign. While TikTok is not a low-cost advertising platform, it does offer exceptional cost per engagement (CPE). TikTok audiences are highly engaged and more likely to click on your ads.

The average cost per acquisition on TikTok is up to 50% cheaper than META. The upfront cost is higher, but TikTok is more cost-effective in the long term.

TikTok ads can be a worthwhile investment for your business. You can reach a receptive audience and establish your brand on a fast-growing social media platform.

While user demographics are typically younger on TikTok, the platform is becoming increasingly popular with older generations. The targeting options allow you to narrow in on your ideal customers.

Advertisers can also adopt a steady approach to advertising on TikTok. You can start with a smaller budget and scale. Once you are confident that TikTok ads will impact business performance, you can increase your ad spend and expand your reach.

The best TikTok Ads are original and authentic. TikTok is an entertainment platform, so it’s important to be fun and engaging with your ad creative.

In terms of length, TikTok recommends keeping video ads to 21-34 seconds. The first five seconds are key for engagement, so make your opening eye-catching to stop viewers scrolling by.

Unlike Facebook Ads, where most users watch with the sound off, audio is integral to the TikTok user experience. Top-performing TikTok video ads use trending audio and music to increase engagement.

Our TikTok Ads team can help you create captivating video ads that get you noticed.

Ready to grow your business? Give us a call today!

(08) 6146 0195