Bush Kids Child Care & Early Education

How Bushkids used design, CRO, and SEO to fill new centres fast.

Website Strategy Website Development Website Design Branding Collaterals Social Media Marketing CRO Photography & Videography SEO

A laptop and several tablets display the Bush Kids Child Care and Early Education website, featuring colourful images of children playing outdoors and nature-themed graphics.

The Brief

Bush Kids, a growing early learning and childcare provider in Western Australia, approached PWD to modernise their online presence and support their expansion into new locations, including Australind, Busselton, Bunbury, Eaton, and Millbridge.

Their previous website was outdated, difficult to navigate, and underperforming in search visibility. As the organisation opened new centres, it became crucial to attract more families and increase enrolment enquiries through a strong digital platform.

At Bush Kids, the mission is clear:

“We understand that choosing the right childcare is one of the most important decisions parents make. Our nurturing environment is designed to foster creativity, curiosity, and growth in every child.”

PWD’s objective was to design and develop a modern, SEO-optimised website that not only showcased Bush Kids’ warmth and values but also became a key driver of enquiries, enrolments, and brand growth.

The Challenge

When PWD began working with Bush Kids, several challenges were evident:

Outdated website: The existing site lacked modern functionality, visual appeal, and mobile responsiveness.
Low SEO performance: Limited visibility in search engines hindered Bush Kids’ ability to reach new families online.
Brand expansion needs: With multiple new centres opening, the website required scalability and a unified visual identity to strengthen brand presence across all locations.

A mostly white image by Westfill Group features a faint diagonal white stripe running from the top left to the bottom right, blending into a light grey background.

View Child Care Eaton.

Two smartphones display Bush Kids’ website—one features a contact form, while the other shows children playing outdoors and details about early education and before and after school childcare programmes.

The Strategy

PWD delivered a comprehensive digital strategy that combined website strategy, conversion optimisation, design, development, photography, videography, and PR to create a high-performing platform supporting both user engagement and business growth.

Maximising Google Presence

A core focus was to dominate Google listings and capture as much real estate as possible on the first page of search results. Bush Kids achieved visibility across multiple placements, including:
A Google Ad at the top
A Map Ad
A Google Maps organic listing
A standard organic listing
And often, a second Google Ad at the bottom

User Engagement & Experience

The website was restructured to simplify navigation and highlight what parents care about most: programs, locations, and enrolment details. The design featured clear pathways, warm imagery, and a community-centred tone that reflected Bush Kids’ nurturing values.

Conversion Rate Optimisation (CRO)

PWD redesigned enquiry pathways to improve conversion rates. Forms were simplified, calls-to-action were strategically placed, and enquiry flows were streamlined to encourage more enrolments.

Search Engine Optimisation (SEO)

The new website was rebuilt with a strong technical SEO foundation, including optimised metadata, faster load speeds, mobile responsiveness, and keyword-rich content. This enabled Bush Kids to rank highly for valuable local terms such as “childcare Bunbury”.

Authentic Storytelling Through Visuals

PWD’s photography and videography teams captured real educators, children, and centres, bringing authenticity and emotion to the brand. The visual storytelling reinforced Bush Kids’ commitment to care, quality, and community.

Advertising & PR Support

Following the website launch, targeted retargeting and Meta campaigns were introduced to re-engage visitors and boost brand awareness across regional Western Australia. These campaigns featured the owner speaking directly to families, showcasing the centres and staff to build trust and familiarity.

Additionally, PWD implemented PR outreach to extend Bush Kids’ exposure. Coverage was distributed across 493 individual PR pages, reaching a combined estimated audience of 143,276,183 monthly visits, amplifying brand visibility at scale.

Dark green polo shirt with light grey collar and sleeve edges. The front features Bush Kids text and a small plant graphic, celebrating Early Education; the back reads "Once a Bush Kid, always a Bush kid" with another plant graphic above.

Results

Business growth:

The new Bunbury centre launched from 0 to 72 children within six months (80% capacity), validating the success of the digital strategy.

Visibility:

Bush Kids now appears in up to five Google listings for childcare searches across Bunbury.

Engagement:

Meta campaigns generated over 2 million impressions, significantly increasing brand awareness across Western Australia.

SEO growth:

In AccuRanker, Bush Kids is outperforming competitors in share of voice.

Search dominance: Bush Kids maintains an estimated search visibility volume of 800, compared to competitor averages of around 400, according to AccuRanker data.

Two smartphones display the Bush Kids website, showcasing early education with photos of children playing outdoors and text about booking tours and new childcare locations in Bunbury, Busselton, and Eaton.

A smartphone displays a collage of children gardening and exploring nature at Bush Kids Child Care, surrounded by blurred images and text about early education, curiosity, and wonder. The central message reads, Here childhood is wild & free… and full of wonder.

Client Impact

Bush Kids now has a high-performing, scalable digital platform that reflects its values and supports ongoing expansion. The website has become a core business asset, improving brand perception, driving enrolments, and strengthening community trust across all centres.

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