Smales Jewellery

Marketing as good as the jewellery

Stunning jewellery and timepieces deserved an online presence and media campaigns that reflected the quality and sophistication. A family business of over 80 years with high-end jewellery to sell.

Web Development

A collage of luxury jewellery items, including rings, cufflinks, and a watch roll from Smales Jewellery. An Instagram post in the centre shows a woman wearing a pearl bracelet and earrings. The background reads SMALES.

Two standing posters showcase luxury Baume & Mercier watches by Smales Jewellery, set against a modern, grey concrete wall with stairs visible on the right. Each poster features a different model from their luxury watches collection.

MARKETING & WEB WORK

View more of our case studies

Westfill Group

Westfill Pty Ltd is part of the Westfill Group – a growing consortium of specialist companies providing end-to-end support across the mining sector.

Netlink

Netlink, a Perth-based Managed Service Provider (MSP), had built a strong reputation in IT services through word of mouth and referrals. While trusted by clients, their digital presence didn’t reflect their credibility or expertise.

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Perilya

We redesigned Perilya’s website to capture their evolution from a historic Australian miner to a globally recognised, forward-thinking resources company.

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Ultron WA

Ultron WA offers commercial gym fitouts for a wide range of applications, including corporate and on-site use.

A geometric brain icon and the words Young Minds, Our Future overlay a blurred outdoor campus scene with trees, buildings, and a pathway beneath a clear blue sky.

Young Minds: Our Future

Young Minds: Our Future is a vital national study examining the mental health and wellbeing of children and young people across Australia.

Two workers in yellow safety jackets and white helmets, representing Maskills Mechanical Services, stand near large drilling equipment on a construction site under a clear blue sky. One faces the machinery whilst the other stands in the foreground, back to the camera.

Maskills Mechanical Services

A bold, precision-driven platform showcasing WA’s leaders in mechanical service, engineering innovation, and field support for the mining sector.

A large wooden ship’s wheel is mounted on a wooden play structure outdoors, with the Bush Kids Child Care & Early Education building visible in the background.

Bush Kids Child Care & Early Education

Bush Kids, a growing early learning and childcare provider in Western Australia, approached PWD to modernise their online presence and support their expansion into new locations.

Site Sentry

PWD created a visually compelling website and entertaining and educational video sequences.

Modern white two-storey house with large windows and balconies, surrounded by lush green plants and trees. A Contec Australia representative in formal attire stands near the entrance on a sunny day with a blue sky.

Contec Australia

A bold, future-focused platform showcasing Australia’s first 3D concrete printing technology.

Two workers in high-visibility uniforms and helmets stand outside at an industrial facility, looking at a laptop. Shipping containers with control panels line the area. It’s sunny, power lines are visible, and the site reflects Partum Engineering’s expertise.

Partum Engineering

A fully restructured website reflecting their real-world expertise, capability, and professionalism.

A large stadium filled with spectators under bright lights, with colourful fireworks displays and smoke on the football pitch during an event or celebration.

Cardile Fireworks

A bold new website showcasing Cardile Fireworks’ legacy, expertise, and showstopping work.

AllSealed WA

AllSealedWA is a Western Australian locally owned company and specialist repairer providing a genuine, long term permanent solution to fix leaking showers.

A satellite with large solar panels orbits above Earth, its blue surface and atmosphere visible in the background—a testament to innovations like those at WA Spaceport.

WA Spaceport

PWD created a visually compelling website and entertaining and educational video sequences.

Metro Comic Con

A new world of adventure for fans of pop-culture; a place of excitement and fun, Metro Comic Con is your destination for film, TV, animation, gaming, cosplay, collectables, publishing and, of course, comics; and much, much more!

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National Indigenous Times

National Indigenous Times, Australia’s leading Indigenous news organisation, brings you the latest news and views on Indigenous affairs.

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APY Art Centre Collective

PWD complete and launches APY Art Centre’s website with enhanced storytelling and visual impact.

MCT Equipment

MCT Equipment showcases leading brands like Magni and Cimolai with a dynamic website and bold expo branding that raised their industry presence.

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Hall & Prior

With a 30-year legacy of care, Hall & Prior had outgrown its legacy digital presence. The existing website, built on an unsupported CMS presented multiple security risks and no longer reflected the scale, professionalism, or warmth that defines the Hall & Prior brand.

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Sino Grinding

Sino Grinding is the premier design and manufacturer of grinding media for mining companies around the world.

A healthcare professional in blue scrubs is showing a clipboard to a seated woman at the Perth City Dental reception desk in a modern office with wooden shelving and office equipment in the background.

Perth City Dental

Perth City Dental has built a trusted reputation over the last 50 years, as a family-focused dental clinic.

A close-up of a red plastic barrier with a “FortWall” label, positioned in front of a metal fence outdoors, with blurred greenery and a building in the background.

Fortawall

Fortawall, a specialist provider of high-quality commercial temporary fencing solutions, partnered with PWD to strengthen its digital presence.

Perth Arbor Services

Perth Arbor Services, a trusted provider of professional tree removal, pruning, and arborist services, partnered with PWD in 2015 with the goal of becoming Perth’s most visible and reputable tree care company online.

Smiling older woman with short grey hair holds up a clear water bottle. She wears a light athletic jacket and a smartwatch, standing against a blue and teal abstract background—perfect for promoting heart health with Western Cardiology.

Western Cardiology

Western Cardiology’s expert team of adult and paediatric cardiologists with their highly trained cardiac sonographers and technicians deliver world-class heart care in Perth and regional Western Australia.

A person holding a professional camera with a large lens and an external flash attached, focussing on taking a photograph against a plain background—capturing images for Perth City Dental.

Birds Eye Media

Birds Eye Media, a creative agency specialising in drone videography and immersive VR/360 content, partnered with PWD to expand their visibility beyond Perth and capture market share across Australia.

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Kit Bag

Kit Bag, a leading Australian provider of safety gear, uniforms, and workwear, partnered with PWD to strengthen its digital presence and scale online sales.

Elegant banqueting hall with round tables covered in white linen, gold and black chairs, tall glass candleholders, and large windows letting in natural light with a scenic Perth view—perfect for gatherings near City Dental.

Time 2 Hire

Time 2 Hire provides event and wedding furniture and equipment hire across the Perth Metro area.

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Hamptons Group

Starting with just one service in plantation shutters, Hamptons Group partnered with PWD to grow their business through a new website and a mix of digital and traditional advertising.

Four children wearing goggles and swimsuits smile and play underwater in a swimming pool, waving towards the camera as bubbles float around them. Their bright smiles shine like Perth City Dental results as sunlight illuminates the blue water.

City of Bayswater

PWD transformed the City of Bayswater Recreation’s operations with a new website featuring interactive maps, timetables, dynamic navigation, and digital forms, streamlining processes and significantly reducing administrative workload.

A close-up of a bull sculpture made from various pieces of scrap metal, including gears and pipes, stands outdoors under a clear blue sky in the Shire of Quairading.

Shire of Quairading

The Shire of Quairading is a wheatbelt town, situated 170km east of Perth, employed PWD to rebuild its old site into one that was comprehensive and combined features for those living in Quaiarading, those looking to explore the surrounding areas, and a portal for council members to store minutes and agendas.

A person wearing blue gloves sprays cleaner and wipes a white kitchen worktop; a bowl of salad and other kitchen items are visible in the background, reflecting the high hygiene standards embraced by Perth City Dental.

Housekeeping WA

HousekeepingWA is a trusted Perth-based cleaning business with strong word-of-mouth and years of industry experience, but their Google Ads account was underperforming.

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AllBreeds

AllBreeds is one of Perth’s most established and trusted dog training and pet boarding providers.

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Diabetes WA

Diabetes WA is a leading not-for-profit and innovative health services provider dedicated to reducing the impact of diabetes on West Australians and advocating for a more equitable health system across the state.

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Travel Insured

Travel Insured, a long-established travel insurance provider, partnered with PWD to tackle a critical performance plateau.

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Like No Other

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A construction worker in a high-visibility shirt and hard hat uses surveying equipment outdoors near Perth City Dental, with tall parasols and a modern glass building in the background.

Oracle Surveys

Oracle Surveys is one of Western Australia’s most reputable and trusted land surveying consultancies, servicing all areas of the Perth metropolitan area and beyond since 2000.

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EV Metals Group

EV Metals Group (EVM) is building a global battery chemicals and technology company committed to a clean energy future.

Mash Brewing

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Two colourful crisp packets from Pinarie Foods, one teal and one pink, lie on a light surface next to a reusable tote bag, two red chilli peppers, and two whole limes.

Pinarie Foods

At PINARIE FOODS they are absolutely passionate about creating lupin based food products that benefit you and your family and contribute to farmer livelihoods and sustainable soil health in Western Australia.

Close-up of a Rolex Submariner watch face showing the date as 28, with white hour markers, silver hands, and the Oyster Perpetual Date and Superlative Chronometer labels clearly visible.

Calibre 24

Calibre24 is a trusted Australian based online Watch store.

Aerial view of a large modern building, known as the SARICH Building, with a tall sign reading Blasta Brewing Co. at the entrance. The facility features a white roof, tan exterior, and landscaped grounds.

SARICH Building

SARICH Building is a local design and construct, industrial and commercial construction specialist in WA.

A beige bag of Zaam Coffee is displayed on a yellow surface with a yellow and orange abstract background. The label highlights details about the coffee’s origin, roast, and tasting notes, showcasing Zaam Coffee’s passion for expert coffee roasting. A cup sits in front.

Zaam Coffee Roasting

Indulge in Zaam Coffee – where passion meets perfection.

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Yello Truck Rental

Yello! Yello Truck Rentals is a proudly Australian-owned business that calls the vast state of Western Australia its backyard.

A round loaf of rustic Abhi’s Bread sits on a wooden surface. In the background, there’s a wicker basket with dried wheat and a hessian sack, all set against a dark backdrop.

Abhi’s Bread

A legend in the baking. With this brand we wanted to capture the history, present and the future of this innovative bakery.

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