AllBreeds

AllBreeds delivers 18× ROAS through high-intent SEO and Google Ads

Overview

AllBreeds is one of Perth’s most established and trusted dog training and pet boarding providers. After several years of partnership, the brand continues to invest in SEO and Google Ads with a clear objective: maintain market dominance and scale high-converting traffic for dog training programs.

Despite strong historical performance, AllBreeds wanted to push further, capturing more high-quality leads and driving more revenue without inflating cost-per-sale.

Even for a category leader, scaling results sustainably requires precision.

Challenge

High-ticket services: With behaviour correction programs priced at a premium, every lead needed to be sales-ready.
Qualified traffic, not just volume: Low-quality traffic was wasted spend. Ads needed to reach people actively seeking solutions.
Search saturation: As competitors increased spend, AllBreeds had to stay sharp on ad rank, quality score, and conversion flow.
Ongoing SEO work: Rankings needed to remain defensible, particularly for competitive behavioural correction terms.

A laptop displays a website for Allbreeds Dog Training Perth, featuring a happy brown dog, 25th anniversary badge, and options to book training services. The website has orange and white text on a green background.

The Strategy

Bottom-funnel Google Ads focus

Optimised keyword set to align with high-conversion intent.
Refined ad copy to increase urgency and emotional resonance, using structured ad extensions and location targeting.
Rolled out granular campaign segmentation by service type and region.

Long-term SEO compounding

Continued optimisation of behavioural service pages for local intent and clarity.
Ongoing backlink building and technical SEO to maintain top-of-page rankings.
Built content pathways to support new behavioural queries (e.g. digging, chewing, separation anxiety).

Conversion-focused funnel optimisation

Applied CRO best practices across key service pages.
Ensured landing experiences mirrored ad intent and removed friction in booking steps.

Results

52% increase in Google Ads conversions year-on-year.

31.6% increase in organic sessions year-on-year.

8.17x ROAS – for every $1 spent on Google Ads, AllBreeds earned $8.20 in confirmed revenue.

Google Ads overhauled

Rebuilt campaigns with clearer intent segmentation
Rolled out ad copy testing across behavioural and boarding keywords
Improved landing page alignment to boost quality score and conversions

SEO optimised

Refreshed metadata across key pages
Targeted long-tail behavioural queries with blog content
Built domain authority through strategic backlinks

What’s next

With SEO and Google Ads continuing to deliver high-ROI growth, the next phase is expansion.

We’re now rolling out Meta Ads to unlock new acquisition channels and reach untapped segments. Paired with high-converting landing pages and remarketing, this will further amplify lead flow.

The goal: deepen digital dominance, reduce cost per lead, and grow revenue across both training and boarding services.

PARTNER WITH PWD

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