WA Spaceport

Ahead of its time

Western Australia Spaceport is a privately owned commercial spaceport located in Albany, Western Australia. WA Spacepoet will provide efficient licenced orbital launch facilities on a non-exclusive access basis. Their vision is to provide access to space. Space technologies and exploration is possible to all who have the courage to pursue it.

Challenge

When PWD partnered with WA Spaceport there were some key issues that hindered their ability to enter the market.

  • Little to no visibility or online presence.
  • Lack of credibility among the space enthusiasts
  • Lower brand visibility or startup / small business profile
  • No access to news, development progress and events to the construction of the facility.
  • Low key information access point.
  • No brand extension or additional branding elements. Messaging strong core values or brand voice.
Extras

WA Spaceport is the first commercial spaceport in Australia.

We were so excited to have this project but felt an overwhelming sense of responsibility to get it right.

WA Spaceports challenges was to create a website and a brand visibility that would make the company rival other services such as SpaceX and other offerings in different countries with a

With PWD’s collaboration between the agency and Mark & April we were able to create a dynamic highly visible commercial entity that sparked the interest in the global market to pursue such commercial space interests on Australian soil.

The Solution

Storytelling video experience:

PWD created a visually compelling opening experience with a video journey storytelling and conceptual animation in collaboration with Mark Walker. PWD created storyboard concept, animatic and developed the initial video production animation and additional enhancements the website created an amazing opportunity for WA Spaceport to approach the outside market with confidence as a brand-new opportunity for past and so space enthusiasts.

Created Docu-series (“Beyond The Stars”)

We developed news and information channels through the doc series called (Beyond The Stars) film the PWD set up and introduced into the market as a way to create an in-real time information channel to allow potential launch enthusiasts to be able to see the progress progression and reasons behind the spaceport initiative.

PWD created all the videography set up the studio created the editing music and additional graphics to create a doc series that ran the initial five complete episodes, with additional episodes on the way

WA Spaceport is still in continuation with the current funding to establish new opportunities within the space sector PWD understood the demographic group of space enthusiasts and touched on a more emotional state to create an excitement inspiration and goal orientation of wanting to explore space through a commercial means using this idea creating a video from behind the back of the moon coming down to the exaggerated location of where the launch site would be created the atmosphere of what it would be to be one of the satellites in a reverse motion out in space back to the launchpad. This created a more exciting exuberant and visual storytelling element that created more than just a background video but created an atmosphere and an experience.

WHY PWD IS THE PERFECT SOLUTION FOR WEBSITES IN PERTH

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