Perth City Dental

PWD boosts Perth City Dental’s patient leads by 50% through targeted Google Ads & SEO strategy

Overview

Perth City Dental has built a trusted reputation over the last 50 years, as a family-focused dental clinic. Despite its long history, the practice recognised the need to evolve its marketing approach to connect with modern digital consumers.

Before engaging PWD, Perth City Dental struggled to attract new patients online. Competitors with strong digital campaigns were outpacing them. The clinic needed a strategy that not only modernised its digital presence but also helped identify key growth levers to build a loyal patient base.

Challenge

When PWD partnered with Perth City Dental there were a number of barriers identified:

Unmeasured Lifetime Value (LTV): Missed opportunity to track and leverage long-term patient value.
No Performance Metrics: No current ability to measure ROI or optimise spend.
Outdated Website: Minimal content and dated design failed to convert visitors.
No Marketing Strategy: Lack of clear positioning in a highly competitive CBD market.
Limited Growth Path: No structured method to prioritise services with the best ROI.

The Strategy

Website Modernisation

PWD guided Perth City Dental through a website redesign with modern UX and enriched content tailored to patient search intent. This reduced bounce rates, increased time on site, and improved conversions, lowering the overall cost per lead.

Service-Focused Campaign Launch

To gain traction in a competitive market, PWD launched Google Ads campaigns centred on veneers, a high-margin service. This laser focus helped Perth City Dental compete effectively against nearby clinics.

LTV & Margin-Based Structuring

Once initial traction was established, PWD restructured campaigns around service-level profit margins and patient lifetime value. This ensured that every advertising dollar was aligned with financial outcomes, enabling sustainable growth within a modest budget.

Results

50% Increase in qualified leads through margin-based campaigns

Improved patient retention with targeted campaigns focusing on seniors and repeat services

Optimised ROI by aligning ad spend with patient LTV and high-margin services

PWD PROJECTS & MARKETING

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