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Netlink

Netlink establishes a unified brand presence and prepares for scalable growth
Social Media Marketing
Photography
LinkedIn Outreach
Overview

Netlink, a Perth-based Managed Service Provider (MSP), had built a strong reputation in IT services through word of mouth and referrals. While trusted by clients, their digital presence didn’t reflect their credibility or expertise.

They needed to modernise their brand, increase visibility in the market, and create a scalable lead generation channel beyond referrals.

PWD partnered with Netlink to get their ‘house in order,’ supporting everything from brand storytelling and organic content to LinkedIn outreach, event management, community engagement, client video strategies, paid advertising, and referral program development, laying the foundation for scalable growth.

Challenge

When PWD began working with Netlink, key issues were holding back their growth:

  • Referral-only pipeline: New business relied solely on word of mouth, limiting scalability.
  • Lack of brand presence: Digital channels didn’t reflect their authority in the IT services space.
  • Human connection missing: Netlink needed content that humanised the brand and made it relatable.
  • Unrecognised positioning pillars: Their core values of Connect, Protect, Grow were not widely understood in the market, requiring education and consistent messaging to help potential customers grasp what sets Netlink apart.
  • No structured lead generation: Outreach and awareness-building strategies had yet to be implemented.

Without tackling these gaps, Netlink risked falling behind more digitally proactive competitors.

The Strategy

Humanising the Brand
  • Conducted a professional photoshoot to showcase the team, services and culture.
  • Used visual storytelling to make the brand more approachable and relatable.
Organic Social Media Execution
  • Developed a tailored content strategy focusing on LinkedIn as the primary channel.
  • Published regular posts designed to boost brand awareness and position Netlink as a well-established MSP.
  • Shared thought leadership content aligned to their core pillars: Connect, Protect, Grow.
Preparing for LinkedIn Outreach
  • Began warming up audiences through consistent organic activity before outreach campaigns.
  • Planned a CEO-led LinkedIn outreach strategy to connect with decision-makers and generate new leads beyond referrals.

Results

6,770 impressions (+4,805.8% in the last 90 days)
162 reactions across posts, with strong engagement from target audiences
Click-through rates averaging 6.48%, with the best-performing post achieving 25% CTR
Page visitors increased by 20.4%, with 1,150 total page views
95 new followers in the last 30 days (+41.8%), strengthening Netlink’s audience base for future outreach
Showcase a humanised, professional brand presence.
Attract and engage audiences proactively through LinkedIn.
Move away from relying solely on referrals for lead generation.
Consistently grow their digital audience, expanding reach and authority.
Build the foundation for sustainable, scalable business development.

What’s next

With brand foundations and organic growth in place, the next phase focuses on broadening Netlink’s market presence and deepening client relationships through a mix of digital and in-person initiatives:

  • CEO-led LinkedIn outreach strategy to generate high-quality leads directly with IT decision-makers.
  • Networking and community engagement, positioning Netlink within professional circles and industry associations.
  • Lunch & Learn hosting, providing value-driven educational sessions that demonstrate expertise while building relationships.
  • Video pitches crafted for direct client communication, offering a personalised and engaging way to present Netlink’s services.
  • Client video testimonials to showcase success stories, reinforcing brand authority and trustworthiness.
  • Google and Bing Ads campaigns to capture high-intent leads searching for IT services.
  • Referral program launch to formalise and incentivise word-of-mouth growth, creating a structured pipeline from their strongest channel.
  • Event management and planning to deliver Netlink-hosted experiences such as client workshops and networking sessions, creating opportunities for face-to-face engagement and strengthening relationships directly with their audience.

The groundwork is set. The next phase is turning this strong digital foundation into consistent lead generation, greater market visibility, and stronger authority in the MSP space.

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