Fortawall

PWD scales Fortawall’s online visibility with 278k impressions & 2,082 ranking keywords

Overview

Fortawall, a specialist provider of high-quality commercial temporary fencing solutions, partnered with PWD to strengthen its digital presence. While the company was well-regarded in the construction sector, its online visibility lagged behind competitors. Fortawall needed a digital strategy that positioned them as the go-to provider for commercial projects while clearly differentiating them from commercial fencing companies.

Challenge

When PWD began working with Fortawall, the website and SEO efforts faced key hurdles:

Low Online Visibility: Limited keyword rankings restricted organic reach in competitive construction markets.
Unclear Market Positioning: Competitors with broader service offerings were dominating search visibility.
Untapped Search Demand: Fortawall needed to capture high-volume commercial queries relevant to its core audience.
Underutilised Website Potential: The site lacked optimisation for both user engagement and search engine performance.

The Solution

Website Optimisation

PWD modernised the website to better communicate Fortawall’s brand positioning and service strengths. This included SEO-friendly site architecture, optimised landing pages, and improved content structure to attract commercial project leads.

Targeted SEO Campaign

Through technical SEO improvements and on-page optimisation, Fortawall began ranking for a broader range of high-intent commercial fencing keywords. Keyword expansion focused on terms tied directly to construction, compliance, and council approvals, ensuring alignment with business objectives.

Content & Authority Building

To strengthen relevance and authority, PWD developed optimised content targeting high-value search queries, supported by technical fixes and ongoing performance monitoring.

Results

2,082 keyword rankings achieved across commercial fencing-related searches

21,210 total keyword Vvume targeted, expanding Fortawall’s reach in competitive search spaces

278,000 impressions generated through optimised SEO campaigns, driving brand visibility at scale

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