Local SEO Perth: 5 Proven Tactics to Outrank Competitors
If you run a business in Perth, you already know how tough it is to stand out.
Everyone’s jumping on Google to find stuff nearby—cafés, tradies, hairdressers, you name it.
So, quick question: when someone searches for what you do, does your business actually show up?
That’s where local SEO comes in.
It helps you reach the right people—locals who are ready to buy, book, or call.
Having a website is a start, but it’s not enough. You need to show up where your customers are looking.
And let’s be honest—Perth’s full of businesses trying to do the same thing.
So how do you get noticed?
This article walks you through five practical strategies to help you outrank the competition and become a go-to name in Perth.
Ready to grow your business?
Let’s dive in.
Why Local SEO Matters in Perth
So why does local SEO matter so much here in Perth?
Well, it’s a growing city. Loads of small businesses. Plenty of people searching for things close to home.
Say someone’s looking up “best coffee near me” or “electrician Perth.” If your business isn’t showing up, that’s a missed opportunity.
Local SEO helps put you on the map—literally.
When people search nearby, Google tries to show the most relevant, trustworthy local results.
That means if your online presence isn’t sorted, someone else gets the click instead of you.
Local vs Global Search Results
When you search for something like “digital marketing agency,” Google shows different results depending on where you are.
Here in Perth, you’re more likely to see agencies based in Osborne Park, Subi, or the CBD—not Sydney or overseas.
That’s the whole point of local SEO. It helps your business show up for people nearby.
And it doesn’t take a full digital overhaul. Just a few smart moves like:
- Doing local keyword research
- Getting listed in Perth-based directories
- Encouraging real reviews from real customers
Simple stuff, but it makes a difference.
How to Outrank Your Perth Competitors
There’s no magic trick here. Just a handful of proven tactics that actually work when done right.
Let’s break them down.
1. Get Your Google My Business Sorted
Your Google My Business profile is one of the easiest ways to get noticed.
Make sure your name, hours, photos, and services are up to date. Respond to reviews. Post updates.
This one tool can get you showing up on Google Maps, in the Local Pack, and more.
And the best part? It’s free.
Here’s a deeper look into how to make GMB work harder for you.
2. Use Keywords That Actually Match Perth Searches
Don’t just target “plumber.” Go for “emergency plumber North Perth” or “leaky tap repair Fremantle.”
Tools like Google Keyword Planner or Ahrefs are handy. But honestly, half the battle is thinking like a local.
Add those terms naturally into your content, GMB listing, and meta titles.
3. Keep Your Business Info the Same Everywhere
Name. Address. Phone number. Get those three things matching across every listing, directory, and social profile.
If Google sees different info in different places, it gets confused—and that hurts your ranking.
Update it once, then do a quick check on Yellow Pages, Facebook, Yelp, and local directories to make sure it’s all aligned.
4. Share Stuff Locals Actually Want to Read
Google likes fresh content. But more importantly, your audience does too.
Write blog posts about local events, answer common questions, or highlight Perth-specific tips.
Got a café in Leederville? Talk about weekend markets or where to park.
A tradie in Balcatta? Post a quick guide to prepping your house for summer.
That kind of content shows you’re part of the local scene—not just another website.
5. Get Links From Other Perth Businesses
Backlinks = trust. And the best ones come from local sources.
Here’s how link-building helps, but start simple:
- Reach out to other Perth businesses
- Offer to guest post on local blogs
- List your business in reputable directories
- Get involved in community events or sponsorships
The more trusted local sites linking to you, the more Google sees you as credible.
Final Word
If you want more Perth customers, you’ve got to be where they’re looking.
These five tactics will help:
- Polish your GMB profile
- Use proper local keywords
- Keep your business info consistent
- Post content that’s actually useful to locals
- Build local links that boost trust
You don’t need to do it all at once. But if you start ticking off this list, you’ll start seeing results.