235+ Leads a Month
$35.82 Cost Per Lead
#1 In the shower repairs category.
430 keywords in the top 10 on Google 🤯
AllSealed Shower Repairs are dominating in WA, despite fierce competition from much larger companies in the sector.
Google Ads Perth
Results-driven Google Ads management that cuts through the competition
If you’re looking to drive more leads to your business, Google Ads is a great choice. At PWD, we use our digital marketing expertise to help Perth businesses get real results from their ad spend by maximising qualified clicks.
Whether you’re running a small business or managing a large team, Google Ads are a valuable tool for putting you in front of the right people at the right time. The expert in-house team of Google Ads specialists at PWD have extensive experience managing Google Ads campaigns in Perth and beyond. We know exactly what works and how to scale whatever is actually delivering quality leads for you.
PWD Digital Agency is a Google Premier Partner that manages Google Ads for Perth and WA businesses from its West Leederville office, established 2007 and ISO 9001 and ISO 27001 certified. Campaigns are built for lead generation with conversion and call tracking live before spend starts, and every client gets a monthly report showing cost per lead, not just clicks. Google bills your ad spend directly. PWD’s management fee is quoted after a scoping call.
What to look for in a Google Ads agency in Perth
Look for six things, and check each one yourself.
- Premier Partner status you can verify. Google’s partner directory lists every Premier Partner.
- The people running your account sit in Perth. Ask who will make bid and search term changes, and where they sit. At PWD that person is in West Leederville.
- You own the ad account. It sits in your name, Google bills you directly, and the history stays with you if you leave.
- Conversion tracking is live before spend starts. Form, phone and booking conversions are tested before the first dollar is spent.
- Reporting shows cost per lead and lead quality. Clicks are activity. Enquiries, and what they cost, are results.
- Scheduling and geo settings are deliberate. Our own rule is the example: non-brand campaigns run weekdays 6am to 6pm Perth time, when the business can answer the phone, and brand campaigns run 24/7 so nobody searching your name lands on a competitor.
Google Ads Campaign Success Stories
These ad results speak for themselves
+122% Conversions in four weeks
+8% Increased clicks for Google Ad campaigns
-70% CPA in the first month
Housekeeping WA needed increased Google Ads leads with a reduced media spend. We took this as a challenge, and we delivered!
+52% Increased conversions year on year
+31% Organic session increase
8.2x ROAS, $8.20 earned for every $1 spent
Successfully scaling high-converting traffic for dog training programs and maintaining market dominance. AllBreeds is all about leads!
+212% Monthly revenue
69% Improved cost-per-purchase, increasing profitability margins
20.7k Total sessions through paid social and search campaigns
PWD helped Travel Insured see exactly which campaigns and channels were driving revenue, facilitating confident budget decisions and allowing for ad spend to be scaled to drive bottom-line results.
+50% Qualified leads promoting profitable services
2x Web traffic across SEM & SEO campaigns
5.6k Conversions focusing on new & repeat business strategies
By modernising its digital presence and introducing a performance-driven SEO and Google Ads strategy, Perth City Dental not only caught up with competitors but positioned itself for long-term growth in Perth’s crowded dental market.
229k Sessions over 12 months
2.17k Conversions – $1.7M potential conversion value
1.21m Page views increasing brand visibility
Kit Bag partnered with PWD to strengthen its digital presence and scale online sales. With a national B2B and B2C customer base, Kit Bag needed to ensure its website and campaigns could drive consistent traffic, deliver high-quality leads and generate measurable ROI.
PWD executes managed marketing services for WOW Homes, a leading first home builder.
“Thanks for all the effort that you put into 2024… You are a great team to have backing us up in our marketing exploits.. Thanks to each and every one of you individually, we are truly grateful.”
Carl de Luca, WOW Homes
PWD is a Google Premier Partner. Premier Partner is the top tier of the Google Partners programme, awarded annually on account performance, spend under management and certified staff. PWD is also ISO 9001 and ISO 27001 certified and has managed campaigns in-house from Perth since 2007. Search for PWD in Google’s partner directory to verify the badge.
Learn More About Google Ads
How do Google Ads work?
Google Ads (previously Google AdWords) is a pay-per-click (PPC) advertising platform that allows businesses to show ads across Google’s network, from search results and YouTube to Google Display Network websites and shopping listings. The goal? To put your business in front of the right people at the right time.
Let’s say you search for the term “AdWords Management Perth”. At the top of the search results, you’ll likely see a series of ads marked with the word “Sponsored”. These ads are part of a bidding system where advertisers bid on keywords they want to show up for.
Your ad position is determined by a combination of:
- Your maximum bid (how much you’re willing to pay per click)
- Your Quality Score (how relevant and useful Google thinks your ad and landing page are)
You’ll only be charged when someone actually clicks on your ad, hence the PPC model. But Google Ads also supports different pricing models depending on your goals:
- CPC (Cost Per Click) – paying only when someone clicks
- CPM (Cost Per Thousand Impressions) – useful for brand awareness
- CPV (Cost Per View) – often used in YouTube video campaigns
Google Ads includes a range of campaign types:
- Search Ads – text ads that appear in search engine results
- Display Ads – image/banner ads on partner websites
- Shopping Ads – product-based listings ideal for eCommerce
- YouTube Ads – short, targeted video promotions
- Remarketing Ads – re-engage visitors who’ve previously been to your website
- Performance Max – utilises all Google Ads campaign types and AI to achieve set out targets
What makes Google Ads so effective for Perth businesses is its ability to target high-intent users. Instead of interrupting audiences, Google Ads captures people who are already searching for what you offer, making it one of the most efficient and measurable forms of online advertising available.
When set up and optimised correctly, Google Ads can drive consistent, qualified leads to your website while giving you full control over budget, targeting and performance.
Who can benefit from Google Ads campaigns?
Different-sized businesses in all kinds of industries are able to benefit from Google Ads campaigns. They use targeting to ensure that the ads are being shown to users actively searching for your products or services. This is particularly valuable in sectors and industries that are competitive and have a high customer lifetime value. Virtually any business will stand to benefit from a boost in online traffic and leads, so Google Ads is a no-brainer in almost any industry.
How we generate ROI
What does our Google Ads Management include?
We offer all-inclusive Google Ads management designed to deliver maximum return on investment. Our Perth-based team handles everything, from strategy to execution, with complete transparency and measurable outcomes.
Here’s what’s included:
Free Website & Ad Account Audit
Every campaign begins with a deep dive into your existing setup. We review your current website, landing pages, and Google Ads account (if you already have one) to identify performance gaps, wasted spend and quick-win opportunities. This ensures we build a campaign on a foundation of insight, not guesswork.
Strategic Planning & Keyword Research
We take the time to understand your business, your goals and your market. Our team conducts comprehensive keyword research and competitor analysis to ensure your ads are targeting the most relevant and profitable search terms, while eliminating irrelevant traffic with a strong negative keyword strategy.
Honest Advice from a Local Perth Team
We know the Perth digital advertising landscape inside and out. Our team offers real, honest advice with no jargon or smoke and mirrors. Whether you’re a large enterprise or a small growing brand, you’ll get clear communication, proactive recommendations, and a team that treats your success like their own.
Compelling Ad Copy & Creative
Click-worthy ads are the engine of a successful PPC campaign. We craft high-converting, keyword-rich ad copy designed to attract the right clicks, and support with display and YouTube creative if required. We also run A/B tests to continuously improve ad performance.
Conversion-Optimised Landing Pages
Your ads are only as good as where they lead. That’s why we help ensure your landing pages follow CRO best practices, are fast-loading, mobile-friendly and aligned with your ad messaging. This gives you the best possible chance of turning clicks into conversions.
Real-Time Tracking & Clear Reporting
We set up advanced conversion tracking through Google Analytics and Google Ads so you can see exactly where your budget is going and what results it’s generating. You’ll receive easy-to-understand reports, complete with ROI insights and campaign recommendations. Reports arrive monthly in writing and show spend, leads, cost per lead, the search terms we added and excluded, and what we changed and why.
Continuous Optimisation
We don’t just set and forget. Your campaigns are actively monitored and fine-tuned with regular updates to bidding, targeting, and creative, all to improve efficiency and performance over time.
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Let’s grow your business, together!
Our expertise
Who we work with
At PWD, we partner with a diverse range of clients who all share one goal, to grow their business through high-performing Google Ads campaigns. Whether you’re a local tradie or an Australia-wide eCommerce brand, our team has the experience, tools, and strategy to help you reach the right audience and convert clicks into customers.
No matter your size or sector, our in-house team will tailor a campaign that fits your unique business objectives. With 19 years of hands-on experience in the Perth digital marketing space, we know how to deliver results that align with your goals, budget and growth stage.
We work with:
Local service businesses looking to stand out in a competitive Perth market and generate more leads
Perth customers are searching for services “near me” and comparing local options before they pick up the phone. Whether you’re a tradie, lawyer, accountant, or physio, we build Google Ads campaigns that target Perth suburbs, specific service areas, and high-intent keywords so your business appears exactly when and where it matters.
We structure campaigns around your services, service areas, and peak demand periods. Combined with call tracking, form submissions, and appointment booking integrations, you’ll know exactly which ads are driving real enquiries, not just clicks.
Our local clients typically see a 3-5x return on ad spend within the first 90 days.
eCommerce brands and startups looking to scale product sales and validate demand fast
Selling products online means competing for attention across Google Shopping, Search, Display, and YouTube. We help eCommerce brands build full-funnel campaigns that capture high-intent buyers at every stage. From product listing ads that drive direct sales to remarketing campaigns that bring back browsers who didn’t convert.
For startups, Google Ads gives you the ability to validate demand, test messaging, and generate leads from day one. We build lean, tightly targeted campaigns that focus spend on the keywords and audiences most likely to convert. As results come in, we scale what’s working and cut what isn’t.
Our eCommerce clients benefit from feed optimisation, dynamic remarketing, audience segmentation, and detailed ROAS tracking so every dollar of ad spend is tied to actual revenue.
Established enterprises ready to optimise ad spend and build out full-funnel, multi-channel PPC strategies
Larger businesses often have complex campaigns running across Search, Display, YouTube, and Performance Max, but not always with the structure or reporting to know what’s actually driving results. We audit existing accounts, eliminate wasted spend, and rebuild campaigns with clear attribution across every channel.
Our enterprise clients benefit from advanced bidding strategies, custom audience building, competitor conquesting, and executive-level reporting that ties ad performance directly to revenue. If you’re spending $10K+ per month, there’s almost always room to get more from your budget.
Builders and construction companies competing for high-value residential and commercial projects
Whether you’re a custom home builder, a commercial contractor, or a renovation specialist, your next client is searching Google right now. We build campaigns targeting project-specific keywords like “custom home builder Perth” or “commercial fit-out WA” that connect you with people actively looking to build.
We focus on lead quality over volume, using call tracking, form submissions, and location targeting to make sure your ad spend brings in genuine project enquiries, not tyre kickers.
Medical and healthcare providers looking to attract new patients and fill appointment books
From dentists and physios to GPs and allied health professionals, patients are searching Google before they book. We build compliant, high-converting campaigns that target condition-specific and location-based keywords to drive appointment bookings.
Our healthcare clients benefit from call-only ads, Google Maps visibility, and conversion tracking tied to actual bookings, so you know exactly what your cost per new patient looks like. PWD manages Google Ads for medical, dental and allied health practices across Western Australia, where lead quality and compliance-aware copy matter more than click volume.
Property and real estate professionals wanting to generate vendor appraisals, buyer leads, and rental enquiries
The Perth property market moves fast and your potential clients are searching Google before they call an agent. We run campaigns targeting high-intent keywords like “sell my house Perth” or “property management Joondalup” to connect you with vendors and landlords ready to act.
Whether you’re an independent agency or a franchise, we tailor campaigns to your suburbs, property types, and business goals.
Mining and resources companies targeting contract wins, equipment sales, and workforce recruitment
Perth is the mining capital of Australia, and the sector relies heavily on Google to find suppliers, contractors, and service providers. We build campaigns targeting niche industry keywords that connect you with procurement teams and decision-makers actively searching for what you offer.
From FIFO service providers to heavy equipment suppliers, we understand the long sales cycles and high contract values in this space, and we optimise accordingly.
Financial services firms looking to generate qualified leads for accounting, mortgage broking, financial planning, and insurance
Finance is one of the most competitive verticals in Google Ads, with high CPCs and strict compliance requirements. We build campaigns that balance cost efficiency with lead quality, targeting keywords that attract people actively looking for financial advice or services.
Our finance clients benefit from carefully structured ad groups, strong negative keyword lists, and landing pages designed to build trust and convert. PWD manages Google Ads for finance, legal and consulting firms across WA, paired with digital marketing for finance firms so every enquiry is tracked to its campaign.
Solar and renewable energy companies competing in one of Australia’s most aggressive Google Ads markets
Solar is one of the highest-competition verticals in Perth, with dozens of installers fighting for the same “solar panels Perth” clicks. We help solar companies cut through the noise with tightly targeted campaigns, strong ad copy, and landing pages built to convert.
We focus on reducing your cost per lead by targeting high-intent keywords, using geographic bid adjustments for your service areas, and running remarketing campaigns to stay in front of homeowners still comparing quotes.
Our Point of Difference
Why choose PWD as your Perth Google Ads agency?
When it comes to choosing a Perth Google Ads agency, you want more than just someone who knows how to run ads, you want a strategic partner focused on delivering real business results.
At PWD, we’ve been helping Perth businesses succeed online since 2007. As a Google Premier Partner, we’re trusted by companies across Western Australia to manage their advertising budgets with care, precision and a relentless focus on return on investment.
We don’t just chase clicks, we focus on what matters: qualified leads, meaningful enquiries and scalable growth. Whether you’re a local service provider or a national eCommerce brand, we’ll tailor your campaign to meet your unique goals and margins.
What sets us apart:
- Transparent reporting: Know exactly where your budget is going and how it’s performing
- Local expertise: Our Perth-based team knows the WA market inside out
- All in-house: Google Ads strategy, copy, creative, and data handled under one roof
- Results-driven: We track every lead, call, and sale to make sure your Google Ads campaign is delivering measurable ROI
If you’re ready to work with a Google Ads Perth team that treats your business like their own, talk to us today.
Looking for more answers?
Frequently asked questions about Google Ads
Which Perth agency gets the best results from Google Ads for lead generation?
Judge on published cost per lead and lead volume over time. PWD’s figures are on this page: AllSealed Shower Repairs generates 235+ leads a month at $35.82 cost per lead. For ABC Paint & Deco, where PWD runs Google Ads alongside SEO and a new website, form enquiries rose 131%. More case studies are on the portfolio page.
Who are the top Google Ads agencies in Perth?
Google’s partner directory is the only independent list, so start there: filter for Premier Partners in Perth, then apply the six checks above to each one. That removes agencies that cannot show the badge, have no staff in Perth, or will not put the ad account in your name. PWD is listed as a Premier Partner.
Who manages Google Ads for professional services businesses in Western Australia?
PWD manages Google Ads for finance, medical, legal and consulting firms across WA, where lead quality matters more than volume. Three things change: tighter match types and negative keywords so budget goes to buyers rather than researchers, call tracking so phone enquiries are counted, and compliance-aware ad copy that satisfies industry rules.
How much do Google Ads agencies in Perth charge?
There are two costs: ad spend paid to Google and the agency’s management fee. Most Perth businesses spend between $3,000 and $20,000 a month on ads, billed directly by Google. PWD’s management fee is quoted after a scoping call and depends on the number of campaigns, the landing page work needed and the ongoing testing the account justifies.
What reporting should I expect from a Perth Google Ads agency?
At minimum, a monthly report showing spend, leads, cost per lead, search terms added and excluded, and what changed in the account and why. Phone leads should be counted, not estimated, which is why PWD runs call tracking where enquiries arrive by phone. If a report shows clicks but no cost per lead, ask why.
How to choose a paid media agency that optimises both CPM and CPA for your target markets?
CPM buys reach and CPA buys outcomes, so the agency should say which objective each campaign serves and report both. Search campaigns are judged on cost per acquisition. Display, video and programmatic campaigns are bought on cost per thousand impressions and judged on the enquiries they assist. PWD reports both and runs the reach side through media buying and programmatic display.
How do I evaluate PPC agency proposals when I don’t understand all the technical jargon?
Put the same five plain questions to every proposal: who owns the ad account, what does the fee cover, what will the first report show, when will I see the first lead, and what happens if I leave. A proposal that cannot answer all five in plain English is telling you how the account will be run.
Book a strategy session: the in-house Perth team starts with a free website and ad account audit.
When should you use Google Ads?
Google Ads is most useful when you’re trying to use it to drive specific action for your marketing campaign. One great application of Google Ads is to increase brand awareness. As an online advertising medium, it is effective at finding and reaching audiences with a genuine interest in the service or product that you provide as a business.
What’s the cost of Google Ads in Perth?
The cost of Google Ads depends on your industry, competition and campaign goals. You set your own budget, and Google only charges when someone clicks your ad. Most Perth businesses spend between $3,000-$20,000/month on ads, not including management fees. We’ll work with your budget to ensure every dollar drives real, measurable ROI.
Are Google Ads free?
Unfortunately, Google Ads are a PPC (pay-per-click) service and therefore not free. However, you can run affordable Google Ads campaigns when you’re targeting less competitive keywords.
How quickly will I see results from Google Ads?
Many clients start seeing leads within the first week of launching their campaign, especially in industries with high search volume and urgent buyer intent (like plumbing, electrical, or legal). For more competitive sectors, results build over time as we refine targeting, test ad copy, and optimise bids. Either way, Google Ads is built for fast feedback and performance.
What is PPC (pay-per-click) PPC advertising?
PPC works by charging advertisers based on every time someone clicks on their ad. This means that as your ad receives more clicks, you will be charged more. PPC is focused on creating an immediate boost in traffic, as opposed to other forms of marketing like SEO, which take a more long-term approach.
How do you run a successful Google Ads campaign?
Running a successful Google Ads campaign requires you to know who your audience is and to make sure your ads connect with them effectively. A collaborative approach between a business and Google Ads agency in Perth yields the best results for this.
Are Google Ads worth the money?
A well-run Google Ads campaign can provide you with an excellent return on investment. However, due to being PPC advertising, it has the potential to be expensive if it’s not done correctly. It’s helpful to set an ad budget to ensure that you don’t spend more than you are prepared to on Google Ads.
What’s the difference between SEO and Google Ads?
Google Ads gives you instant visibility by placing your business at the top of the search results, for a price. SEO is a longer-term strategy that improves your organic (unpaid) visibility over time. For best results, many of our clients combine both. Learn more about our SEO services.
Are Google Ads worth it for small businesses?
Absolutely. When managed properly, Google Ads can deliver highly targeted traffic and valuable leads at a cost that makes sense, even for smaller budgets. We customise your campaign based on your goals and scale it as you grow, making it a great option for small and medium-sized businesses in Perth.
Can I run Google Ads myself?
Yes, but we don’t recommend it unless you have the time and expertise to manage it daily. Without proper setup and ongoing optimisation, you risk wasting your budget on irrelevant clicks. Our team uses proven strategies, analytics tools, and years of experience to make sure your spend delivers real results.
How do you get billed for our Google Ads services?
You will typically be billed for Google Ads services directly by Google, through your credit card. Limits can be set for spending, depending on the exact parameters that have been set for your campaign.
Do you only work with Perth-based businesses?
Not at all. While we’re proudly based in Perth and have deep insight into the local market, we work with businesses across Australia, from Sydney and Melbourne to regional WA. If you want transparent, results-driven Google Ads management, we’re ready to help wherever you’re located.
Testimonials
Real insights from our clients