The best in healthcare and medical marketing
and websites

In a complex and regulated sector, marketing for the healthcare and medical industry requires a specialised approach. At PWD, we understand the unique challenges medical professionals and healthcare organisations face and are committed to being your trusted digital marketing partner. 

Whether you’re a medical practice, plastic surgery clinic, or healthcare provider, we develop tailored strategies that boost your online presence, build patient trust, and drive growth.

From SEO and PPC campaigns to website design and social media management, our data-driven solutions ensure you attract more patients and thrive in today’s competitive healthcare landscape.

Our team of friendly and talented digital marketing experts have worked with numerous healthcare and medical businesses.

Take the next step towards smashing your goals and delivering results by reaching out to PWD Digital Agency today.

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Our Process

We’ll start with a face-to-face discovery chat, so you can meet the experts handling your project. To kick-start your digital marketing strategy, we’ll ask you lots of questions. This is to help us understand your business, your audience, and the challenges we can help you overcome.

We’ll take a deep dive into your target audience to find out who they are, what they do, and what motivates their purchasing decisions. Our job will be to know your customers and how they engage with your core products and brand. We’ll also look at your competitors to identify their strengths and weaknesses and find opportunities to set your business apart.

We use insights from the marketing assessment and discovery phase to develop ideas to communicate your core message. We’ll present you with concepts and fresh ideas per the requirements, but we believe this process should be collaborative. You know your business better than anyone, and your feedback and suggestions help us to tell your story to the world.

This is when we start to bring the idea to life. Once you’re happy with the concept, our Perth digital marketing team will begin the refinement stage. We’ll create custom designs and marketing collateral crafted to resonate with your target audience. We’ll present the solution for approval before starting the development phase.

We put the plan into action. Our Perth marketing agency team will customise the deliverables and timetable based on your requirements. You’ll get regular status updates while we work on the project, and we’ll conduct rigorous testing before final approval. Then, once you’re happy we’ve met the objectives, it’s time to launch.

Time to go live! Once your web design or digital marketing campaign is ready, and all the checks are made, we’ll roll out the solution. We’ll be on hand to make sure everything goes smoothly. For ongoing SEO and SEM campaigns, you’ll get detailed reporting showing you precisely what we’ve done and the impact on your online visibility.

Our Services for the Healthcare and Medical Industry

1.

Web design & development

Your website is a critical touchpoint for patients seeking healthcare services. We design professional, user-friendly, and mobile-optimised websites that make it easy for patients to book appointments, access information, and trust your expertise.

2.

SEO

When people search for healthcare services, does your practice appear at the top? PWD uses advanced SEO techniques to enhance your search rankings, increase your online visibility, and drive more qualified leads, ensuring your clinic or healthcare facility is easily found by patients seeking your services.

3.

Social Media

Reach the right patients with targeted social media ads. PWD creates precision-driven campaigns that promote your healthcare services, build trust, and share valuable health insights across platforms like Facebook and Instagram, helping you connect with potential patients and drive appointments.

4.

Google Ads / Paid Ads

Attract high-intent patients actively searching for healthcare services. PWD uses data-driven Google Ads campaigns to ensure your practice appears at the top of search results, driving high-quality leads and increasing bookings for consultations and appointments.

5.

Branding

In the healthcare industry, a trusted brand is crucial for patient loyalty. PWD helps you create a professional and consistent brand identity that reflects your expertise, commitment to patient care, and reliability—helping your medical practice stand out in a competitive market.

6.

Display Advertising

Stay visible and top-of-mind with potential patients through strategic display advertising. PWD places your ads on relevant health-related websites, ensuring your practice is seen by the right audience, and encouraging patient enquiries and engagement.

Unlock your healthcare business’s full potential with tailored digital marketing strategies.
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What Our Clients Think
About Our Work

Frequently Asked Questions

1.

What is marketing in healthcare?

Marketing in healthcare involves promoting medical services, facilities, and healthcare providers to connect with patients, build trust, and improve visibility. The goal is to increase visibility for healthcare providers, attract new patients, and foster lasting relationships through engagement and education. Ultimately, driving sales.

It also helps providers stay competitive by highlighting their unique expertise, improving patient retention, and promoting public health awareness.

2.

What are some regulations a marketing agency should be aware of when marketing for some healthcare providers?

When marketing within the healthcare and medical sector, depending on the scope of medical practice. For plastic surgery clinics, at PWD, we follow strict regulations and guidelines to maintain trust and compliance for all stakeholders involved.

A strict regulation that we adhere to is the AHPRA guidelines (Australian Health Practioner Regulation Agency). AHPRA governs the advertising of health services in Australia. It is important to ensure that any of our marketing materials comply with these regulations to avoid any legal issues.

3.

What are the benefits of using digital marketing in the healthcare industry?

Digital marketing in healthcare helps providers attract new patients, build trust, and stay visible online. At PWD, we use targeted SEO, PPC, and social media strategies to boost your practice’s visibility, enhance patient engagement, and drive growth.

4.

Why choose PWD?

By choosing PWD, you’re choosing industry leaders. As a leading marketing digital agency in Perth, it’s safe to say we understand your industry, and we do it well.

Why wait? Contact us today to get started!

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