If your business receives a lot of leads through the phone, then you’re missing out by not incorporating call tracking software. Call tracking captures information about these incoming calls and provides data about relevant marketing performance metrics to help businesses strategise, including breaking down which marketing channels your calls are coming from.
Call Tracking Perth
Track, analyse & improve your phone leads with call tracking
Call tracking also allows you to replay the recording later in time, something which is incredibly valuable for assessing sales performance and ensuring that you’re not missing out on important business opportunities. PWD is here to help you set up an optimal call tracking strategy that helps you maximise your business’s marketing strategy. We’ve helped businesses across Perth, from tradies to health clinics, use call tracking to improve ROI and close more leads.
Benefits
How call tracking software can help your business
One of digital marketing’s most significant advantages is the ability to track almost any metric with ease, whether that be page views, clicks, conversions, or any of the behaviours that occur before, during, or after these actions. Yet much business still takes place over the phone, with data from Salesforce estimating that roughly 92% of business activity involves phone calls at one point of the journey.
If you’ve ever wondered what makes your phone ring then call tracking and recording software is ideal for your business. Here’s why:
When you have information about the source of your calls, you’re able to know which areas require change or improvement. Whether you’re getting information from organic search results, referrals, direct traffic or paid advertising, it’s all valuable. Beyond simply seeing the source of your calls, you can see which pages on your website the calls are coming from. You’re able to see which of your pages are driving conversions effectively. Then, you are able to incorporate elements from these pages to fine-tune less effective pages.
Call tracking software is a relatively affordable option that can provide great benefits. By knowing how your marketing channels are performing, you can allocate your investment appropriately. This can translate to excellent financial gains in a relatively short period of time.
Call tracking software logs data in a phone tracking portal that you and your marketing partner can easily access. This allows you to get the most up-to-date information at the click of a button. You can even set it to provide you with notifications via email or SMS.
The recording aspect of call tracking is invaluable when it comes to optimising sales. You’re able to listen back to calls made by members of your sales team and develop potential areas for improvement. By helping staff members to improve their sales techniques, you’re able to increase conversions and appeal to more potential customers.
Call tracking is easily integrated with a lot of other tools used for digital marketing campaigns. It is capable of doing online tracking for important marketing tools like Google Tag Manager and Google Adwords.
Our Expertise
Why choose PWD for call tracking services?
PWD has extensive experience using specialised software to track phone calls. We have helped a variety of clients get more accurate data about their inbound calls and formulate strategies for their marketing campaigns. We know how to use the information gained by call tracking to help you improve conversions. When you work with us, you will get a comprehensive package that allows you track calls from organic channels like SEO and paid platforms like Google Ads.
Our experience, combined with our technical expertise, makes us the best choice when you’re looking for call tracking in Perth. We are able to set it up for a variety of different channels and we’re able to help you strategise based on that data.
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Frequently asked questions about call tracking
Call tracking works by utilising unique phone numbers for different marketing channels. It then collates data about the calls coming from each number. This data can then be used to provide insightful analytics about the different marketing campaigns and channels of a business.
Call tracking captures information from a variety of touch points including UTM source, medium, paid search keyword, and Google ClickID (GCLID). Additionally, it captures data related to customer journeys, including page visitation, and unique customer identifiers from browser cookies.
Call tracking is used frequently by a variety of different businesses. Whether you’re a small business or or a medium-large sized company, as long as you receive phone leads you can stand to benefit from call tracking. It is relatively easy to set up and costs tend to scale according to the volume of calls you receive.
Ready to track what’s driving your calls?
If you’re investing in digital marketing but not tracking your phone leads, you’re missing half the picture. With PWD’s call tracking services in Perth, you’ll gain the clarity and control you need to fine-tune your strategy, improve your ROI, and never miss another opportunity.
Let’s set up a call tracking system that works as hard as you do.