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The best in government marketing and websites
When looking for an agency that has both the expertise and experience within the government sector. We’ve got you covered. At PWD, our team of marketing experts have been delivering exceptional results across all sectors since 2007. Our team are qualified experts to guide you through any concerns you may have within the industry.
With extensive experience in the public sector, PWD understands that successful government marketing whether at the local, state, or federal level requires a deep understanding of project objectives and thorough collaboration with all relevant stakeholders from the outset.
We specialise in identifying target audiences, aligning with project goals, and keeping government clients informed of the latest, innovative marketing strategies available. Our team is committed to adding value at every step, ensuring campaigns are not only effective but also aligned with the community’s needs.
When you partner with PWD, you gain access to a skilled and experienced team dedicated to delivering impactful marketing services and campaigns that drive engagement, foster trust, and achieve measurable outcomes.
A sample of our work in the government sector
City of Bayswater
PWD transformed the City of Bayswater Recreation’s operations with a new website featuring interactive maps, timetables, dynamic navigation, and digital forms, streamlining processes and significantly reducing administrative workload.
Shire of Quairading
The Shire of Quairading is a wheatbelt town, situated 170km east of Perth, employed PWD to rebuild its old site into one that was comprehensive and combined features for those living in Quaiarading, those looking to explore the surrounding areas, and a portal for council members to store minutes and agendas.
Like No Other
With very tight deadlines to meet, PWD was asked to complete a “Like No Other” website landing page for the Department of Tourism, Jobs, Science and Innovation, to support the return of visitors to WA after COVID-19.
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Our process
Step 1: Kick Off
We’ll start with a face-to-face discovery chat, so you can meet the experts handling your project. To kick-start your digital marketing strategy, we’ll ask you lots of questions. This is to help us understand your business, your audience, and the challenges we can help you overcome.
Step 2: Deep Dive
We’ll take a deep dive into your target audience to find out who they are, what they do, and what motivates their purchasing decisions. Our job will be to know your customers and how they engage with your core products and brand. We’ll also look at your competitors to identify their strengths and weaknesses and find opportunities to set your business apart.
Step 3: Create
We use insights from the marketing assessment and discovery phase to develop ideas to communicate your core message. We’ll present you with concepts and fresh ideas per the requirements, but we believe this process should be collaborative. You know your business better than anyone, and your feedback and suggestions help us to tell your story to the world.
Step 4: Refinement
This is when we start to bring the idea to life. Once you’re happy with the concept, our Perth digital marketing team will begin the refinement stage. We’ll create custom designs and marketing collateral crafted to resonate with your target audience. We’ll present the solution for approval before starting the development phase.
Step 5: Develop
We put the plan into action. Our Perth marketing agency team will customise the deliverables and timetable based on your requirements. You’ll get regular status updates while we work on the project, and we’ll conduct rigorous testing before final approval. Then, once you’re happy we’ve met the objectives, it’s time to launch.
Step 6: Launch
Time to go live! Once your web design or digital marketing campaign is ready, and all the checks are made, we’ll roll out the solution. We’ll be on hand to make sure everything goes smoothly. For ongoing SEO and SEM campaigns, you’ll get detailed reporting showing you precisely what we’ve done and the impact on your online visibility.
PWD’s ISO Certification
At PWD, we are proud to hold ISO 9001:2015 and ISO/IEC 27001:2022 certifications. These internationally recognised standards highlight our commitment to delivering high-quality services and ensuring the security of your data. ISO 9001 ensures we maintain efficient, reliable processes, while ISO 27001 demonstrates our dedication to protecting sensitive information and mitigating cyber threats. This dual certification sets us apart, providing you with peace of mind that we meet the highest standards in both quality and security.
We’re a WALGA Preferred Supplier
Being officially accredited as a WALGA Preferred Supplier provides PWD Digital Agency with a unique edge in delivering trusted digital marketing solutions for local governments across Western Australia. This accreditation ensures that councils can easily engage with PWD’s services, knowing that our processes are fully compliant with WALGA’s standards and that we have been rigorously vetted and approved.
As a WALGA Preferred Supplier, we have streamlined access to government contracts, allowing us to deliver effective and efficient digital marketing services, from web development and SEO to social media management and digital advertising, without the delays of lengthy tender processes. This means local governments can access high-quality, compliant services faster, ensuring that their digital campaigns run smoothly and with maximum impact.
With years of experience working with local councils, government agencies, and public sector organisations, we understand the unique needs and challenges of government marketing. Our team is committed to delivering high-quality, transparent, and results-driven campaigns that foster trust, engagement, and positive outcomes for the community.
What We Do
Services we provide for the government sector
Web Design & Development
A government website must be accessible, informative and user-friendly. We design and develop secure, high-performance websites that ensure seamless navigation, compliance with accessibility standards, and clear communication for citizens and stakeholders.
SEO
When government agencies and departments need to reach the public, visibility is key. PWD implements specialised SEO strategies that improve search rankings, ensuring citizens can easily find and access essential services, programs, and information online.
Social Media
Reach the right audience with precision-targeted paid social media campaigns. PWD helps government agencies and departments deliver key messages, promote initiatives, and drive public engagement through highly effective, data-driven social media advertising.
Google Ads / Paid Ads
Connect with the public at the right time with strategic Google Ads campaigns. PWD helps government agencies promote services, initiatives, and awareness campaigns with highly targeted ads that maximise reach, engagement, and cost efficiency.
Branding
A strong and recognisable government brand builds trust and credibility. We develop branding strategies that reflect professionalism, transparency, and authority, helping agencies establish a clear and consistent identity.
Display Advertising
Deliver your message to the right audience with precision-targeted display advertising. PWD strategically places government campaigns on high-traffic, relevant websites to enhance public awareness, engagement, and outreach effectiveness.
Testimonials
Real insights from our clients
Further Information
Frequently asked questions
What is marketing in government?
Marketing for local government and councils is about building strong connections within the community, promoting transparency, and driving awareness around public initiatives. It lets residents stay informed about essential services, local programs, and events that are going on around in their area.
At PWD, we develop tailored marketing strategies that help councils engage their communities, encourage participation, and create lasting trust through clear, effective communication.
What is the role of marketing to a local council / government contractor?
At PWD, digital marketing is at the heart of helping local governments and councils connect with their communities. We specialise in website optimisation to improve accessibility, social media management to engage residents, and targeted online advertising to promote key initiatives.
Our tailored strategies ensure your message reaches the right audience, fostering community involvement and driving meaningful engagement.
When should local councils and government consider utilising digital marketing services?
Local government and councils should consider digital marketing services when they want to increase community engagement, promote new initiatives and or improve public awareness.
With the use of digital marketing, this allows them to reach your target audience at the right time. At PWD with our expert team of marketers over the years, we’ve helped across multiple local councils smash their digital goals!
How much experience has PWD had with working alongside local government and council clients?
We’ve had experience across all industries since 2007, and the local government / council industry is no different! See our work for more details on who we’ve served and the results or the campaign, or if you want a free tailored quote, get in touch with us today!