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(08) 6146 0195

SEO Perth

Perth’s #1 SEO agency, more leads, more traffic & lasting organic rankings

At PWD, our in-house search engine optimisation (SEO) specialists craft data-driven campaigns that get Perth businesses to the top of Google – and keep them there. From technical optimisation to powerful content and a whole lot of hustle, we handle it all. Not sure what some of these terms mean? Browse our SEO glossary for plain-English definitions.

  • In-house team of SEO-obsessed specialists
  • Results-focused strategies
  • Cohesive planning that considers all marketing channels
  • 35+ years of combined SEO experience
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Client SEO Results

Anyone can make promises. We can give you proof.
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8.2x Return on Spend
$8.20 for every $1 spent
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4x Monthly Traffic
In just 8 months
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+2.8k Positions
On Google search results
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+50% Qualified Leads
With performance-driven SEO

SEO Campaign Success Stories

The results speak for themselves
HOW WE’RE DELIVERING SEO SUCCESS FOR LOCAL PERTH BUSINESSES

Our proven SEO process

Every SEO strategy begins by discussing the growth that your business would like to achieve. Your account manager wants to understand your business goals and the importance that our SEO services will play in reaching those goals. Establishing growth targets early helps us to achieve a precise alignment of SEO strategy with your unique business.

Our SEO team will undertake a comprehensive SEO audit of your existing website to understand the current status and how you’re performing in organic search. We’ll consider loading speed, mobile accessibility, content gaps and identify any opportunities for improvement.

Developing a complete picture of the level of competition in your industry is vital for SEO success. Our SEO consultants will analyse your industry as a whole and drill down on your strongest local SEO competitors. Competitor research allows us to understand the methods that are delivering results in your industry.

We use best-in-class keyword research tools to identify the search terms your potential customers are actually using. Our SEO specialists focus on high-intent commercial keywords that drive real ROI, not vanity traffic.

We optimise every technical element of your website at page level, including loading speed, link structure, metadata and site architecture. We also audit and optimise your Google Business Profile to maximise your visibility in the local map pack, which receives up to 44% of clicks on local searches. Learn more about our technical SEO services

As a part of our SEO services, our content writers will create perfectly optimised website copy. Using the optimum keywords that we’ve identified for your website, we’ll design a new content strategy. Then, we’ll commence creating the perfect content to capture attention and drive high-conversion traffic to your website.

High-quality backlinks are one of the strongest ranking signals in Google’s algorithm. We start by auditing and cleaning up any toxic links harming your performance, then build safe, authoritative backlinks through our outreach and digital PR program. Learn more about our link building services

Long-term SEO growth requires consistent, high-quality content. Our in-house copywriters create optimised content targeting the right topics and keywords for your industry. Every piece is manually reviewed and run through our language analysis tools before publishing. Learn more about our content marketing services

Perhaps one of the most important parts of your investment in SEO services, accurate SEO reporting is critical to your campaign’s success. We measure your campaign’s performance and ROI through transparent SEO reporting. We’ll track your organic search position across all of the search terms that we’ve optimised for daily. Every month we’ll provide you with a clear report that outlines the progress we’re making for your business.

At PWD, we’re always aware that best laid plans don’t always achieve results, especially when it comes to SEO. While other agencies may plan a campaign and run with it until the bitter end, we’re always reviewing our strategies to ensure that you’re getting the best possible results. This means we stay on top of frequent Google algorithm updates, ensure we’re writing content to keep up with the way that search is changing (e.g. Google’s increased emphasis on AI-driven search results), and constantly tweaking elements to get you to the top – and and keep you there.

When choosing the right SEO company for your business, consider the following:

  • Experience and expertise in your industry
  • Case studies and a proven track record of results
  • Transparency in communication and reporting
  • Customised strategies tailored to your business goals
  • A balanced focus on both technical and off-page SEO
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Everything You Need to Rank in Perth – Handled with Care by Experts

What do our SEO services include?

The Future of Search

SEO for the AI Era: Generative Engine Optimisation (GEO)

Search is changing. Google’s AI Overviews, ChatGPT, and other large language models are reshaping how people find and choose businesses. Traditional SEO alone is no longer enough to guarantee visibility.

Generative Engine Optimisation (GEO) is our approach to making sure your business appears in both traditional search results and AI-generated answers. We optimise your content structure, authority signals, and data formats so that when an AI summarises options for a potential customer, your business is mentioned.

Our GEO service covers structured data markup, entity optimisation, authoritative content creation, and citation building across the sources that AI models reference most. This is where search is heading, and we’re already there. We have actually developed a whole SEO Company around this, please check them out.

Learn more about our Generative Engine Optimisation services

Why partner with PWD for your SEO campaign?

Every member of your SEO team sits in our West Leederville office, strategists, copywriters, developers, the lot. Nothing is outsourced offshore, which means faster turnarounds, direct access to the people doing the work, and no game of telephone between you and an anonymous freelancer on the other side of the world.

We’ve seen what happens when businesses invest in cheap, outsourced SEO: Google penalties, lost rankings, and wasted budgets. We do things differently. Every strategy is built on data, executed by specialists, and reported on with full transparency, no vanity metrics, no smoke and mirrors.

Google pushed over 4,000 algorithm updates in the last year alone. Most agencies react to these changes after their clients’ rankings drop. We monitor core updates, spam updates, and AI-driven search changes in real time so we can adjust your campaign before the impact hits.

Our team is actively adapting to the shift towards AI-powered search results, including Google’s AI Overviews and the growing influence of LLMs on how people discover businesses. If your SEO agency isn’t thinking about where search is heading, they’re already behind.

SEO isn’t a cost, it’s a revenue channel, and we treat it that way. Every campaign is built around commercial keywords with genuine purchase intent, not traffic-inflating vanity terms that look good on a report but don’t generate a single lead.

Our clients see it in the numbers. AllBreeds Dog Training earns $8.20 for every $1 invested in SEO with us. Perth City Dental saw a 50% increase in qualified leads. Fortawall went from a handful of rankings to over 2,200 keywords in 8 months. We measure success the same way you do, by what hits the bottom line.

WordPress powers over 40% of the web, but most agencies treat it as a basic CMS and ignore the SEO opportunities baked into the platform. We’ve built and optimised over 5,000 WordPress websites since 2007, we know exactly how to squeeze every ounce of performance out of it.

That means proper schema markup, server-side rendering where it matters, clean permalink structures, crawl budget management, and plugin configurations that don’t tank your Core Web Vitals. If your WordPress site is slow, bloated, or underperforming in search, there’s a good chance the fix is technical, and that’s our wheelhouse.

We don’t hide behind jargon or bury results in 30-page PDF reports that nobody reads. You’ll get clear, monthly reporting that shows exactly where your keywords sit, how your organic traffic is trending, and what we’re doing next.

Perth Arbor Services has held #1 rankings across competitive keywords for over 10 years with us. Birds Eye Media doubled their #1 keyword count and saw a 116% increase in users within 8 months. These aren’t one-off wins, they’re sustained results from campaigns that are constantly reviewed, refined, and optimised.

Ranking in the Google Map Pack is where local leads are won, up to 44% of clicks on a local search go to those top three map results. We optimise your Google Business Profile, build local citations, generate review strategies, and create location-specific content that tells Google exactly where you operate and what you do.

We’re a Perth business ourselves, so we understand the local search landscape, the suburbs, the competition, and the way Perth customers search. That local knowledge, combined with technical execution, is why our clients consistently dominate the map results in their industries.

Google Ads costs are climbing every year. The average cost-per-click in competitive Australian industries has increased significantly, and it’s only going up. SEO gives you a compounding asset, the work we do today continues generating traffic and leads for months and years to come, without paying for every click.

Perth Arbor Services is proof of this: a partnership that started in 2015 has delivered over 1.16 million impressions and 3,500 conversions on organic search alone. That’s a decade of lead generation built on a foundation of consistent, quality SEO, not an ad budget that resets to zero every month.

Testimonials

Real insights from our clients
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Got More Questions? We Have Answers

Frequently asked questions about SEO

We get it – SEO can feel complex and constantly evolving. That’s why our Perth-based SEO experts are here to give you clear, honest answers tailored to your business. If you don’t see your question below, just reach out! We’re always happy to chat.

SEO (Search Engine Optimisation) is the process of optimising your website to rank higher in search engine results for keywords relevant to your business. Higher rankings mean more visibility, more traffic, and ultimately more leads and sales.

The primary benefit of SEO is earning organic traffic to your website without paying for every click through platforms like Google Ads. SEO works by optimising your site across Google’s 200+ ranking signals, including technical performance, content quality, backlink authority, and user experience.

SEO is a long-term investment that compounds over time. The work done today continues generating traffic and leads for months and years to come.

Google ranks websites based on over 200 factors, including:

Domain authority: Your domain’s history, age, and trustworthiness.

Technical SEO: Site security (SSL), navigation, architecture, and sitemap quality.

On-page SEO: Keywords, content length, metadata, and internal linking on individual pages.

Backlink profile: The quantity and quality of external sites linking to yours. Authoritative, relevant backlinks signal trust to Google.

User behaviour: Click-through rates, bounce rates, and repeat visitors all indicate content quality to Google.

Understanding these factors is why working with experienced SEO specialists makes a significant difference in your results.

The time SEO takes to deliver results depends on your website’s current state, your industry’s competitiveness, and your existing backlink profile.

Every website starts from a different position. Some need foundational technical fixes before any ranking improvements are possible. Others have a solid base and can see movement within weeks. As a general guide, most businesses begin seeing meaningful improvements within 3 to 6 months, with results compounding over time.

SEO costs vary significantly depending on your industry, competition, current website performance, and goals. Services range from $1,000 to $100,000+ per month across the Australian market.

The key factors that determine cost include: how competitive your industry is, your website’s current performance, how ambitious your SEO goals are, and whether there are existing issues that need fixing first.

We provide tailored pricing after understanding your business. If an SEO company quotes you before asking these questions, that’s a red flag.

Technical SEO: Optimising the foundational technical aspects of your website.

Content Optimisation: An SEO content specialist audits and optimises your content’s keyword density and topical relevance to outperform your competition.

Link Building: Building high-quality, authoritative links to your website through our outreach link-building program.

Mobile SEO: Your search rankings on desktop and mobile tend to be different. We ensure your website is mobile-responsive and able to rank for mobile searches.

SEO Auditing: An SEO audit is a great way to pinpoint what needs to change on your website and set a benchmark for future performance.

International SEO: Optimise your website to increase organic traffic globally.

Ecommerce SEO: An eCommerce SEO campaign is quite different to traditional (local) SEO. Our team of digital marketing experts have years of experience optimising websites for eCommerce brands.

Local SEO: For businesses only concerned with ranking in one location. Our SEO consultants can grow organic traffic for local businesses like plumbers, electricians, or other local businesses. We do this by optimising your Google Business Profile and ensuring you have relevant local content.

SEO & Website Migration: We ensure that when your new website goes live, you don’t drop off the face of Google.

JavaScript SEO: Ensuring your site can be crawled by Googlebot. What Google sees and what a user will see are two very different things.

Content marketing is an important element of SEO. Businesses have an opportunity to differentiate themselves by creating fresh, valuable and relevant content that audiences will go out of their way to consume. The very best content marketing is educational in nature rather than promotional. Some examples of content that adds value to your reader’s day could include items like websites, blogs, newsletters, YouTube videos or podcasts, or highly sharable content. When it comes to content marketing for SEO, highly shareable content, or “linkbait”, is used to acquire backlinks.

An example of content marketing:

HubSpot’s blog is a prime example of content marketing driving SEO. By providing valuable, in-depth articles on marketing, sales and customer service, they consistently rank at the top of Google for key terms related to inbound marketing. Their blog not only drives organic traffic but also encourages backlinks from industry experts and websites, enhancing their SEO efforts.

Entertaining and engaging your audience properly creates brand awareness and loyalty like no other while simultaneously contributing to SEO success.

Local SEO optimisation is the process of optimising your website for customers in a specific geographic location or multiple locations. If your business has a physical presence, this allows walk-in customers to locate your office and purchase your products or services easily.

Regardless of your website’s current rankings, our SEO specialists can definitely help improve your position in search engine result pages (SERPs). Our SEO team will also do some preliminary analysis to establish whether search engine optimisation will provide you with an acceptable return on investment (ROI).

SEO is a potent tool for improving the presence of your business. However, execution is everything.

Unfortunately, there are a lot of SEO companies that promise the world and fail to deliver on those promises. If you’ve worked with one of these SEO companies in the past, you’ll understand that words don’t always equal results.

The truth is that SEO is HARD.

But the results are definitely worth the effort and investment.

Anyone that sells you the dream of instantly sailing up the ranks of Google isn’t telling you the truth. The in house SEO team at PWD can get you to the first page of Google in less time than other Perth SEO agencies. However, we don’t sell false expectations at PWD.

We do things a little differently…

We set realistic expectations based on the SEO results that we’ve achieved for customers. We deliver transparent reporting with comprehensive information that allows you to track the progress we’re making for your business. We develop a long-term strategy to ensure that your business continues to rank highly for the right (high intent) keywords.

The main difference between Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) is that SEM is a paid medium, whereas SEO is focused on acquiring organic traffic. SEM utilises Pay Per Click (PPC) forms of advertising. An example of PPC advertising is Google Ads (AdWords).

Using Google Ads in combination with SEO helps to form a complete marketing strategy. SEO is what we call a “slow burn”, as results can take longer. PPC advertising is used to fund SEO in the short term. Once the website reaches position one, you can turn your ads and expect more leads for less cost.

Ranking on the first page of Google is an ambitious goal. We’ll ensure that you have the very best chance of achieving it. We live and breathe the SEO industry and constantly stay up to date with constantly evolving SEO practices so that you don’t have to. Rest assured your SEO campaign will be utilising the latest research, tools and technology to reach the highest position possible.

We’re 100% transparent about the time and resources required to reach your SEO goals. You’ll understand the difficulty and investment required from the outset, so there are no surprises.

Although we’re based in Perth, we have clients right across Australia as well as internationally. Our unique optimisation process means our team of search specialists can rank websites in any location.

Regions in Australia we currently provide SEO services are:

  • Perth
  • Melbourne
  • Canberra
  • Broome
  • Brisbane
  • Sydney
  • Adelaide
  • Darwin

Ready to grow your business? Give us a call today!

(08) 6146 0195