PWD vs Bonfire Digital: a factual comparison for Perth businesses

This page compares only what each agency publishes and what public registers show, because the client results each publishes are for different clients on different metrics. PWD is a West Leederville agency that states it started as Perth Web Design in 2007 (PWD homepage), holds ISO 9001 and ISO 27001 certificates and describes itself as a Google Premier Partner (AI Visibility Accelerator page). Bonfire Digital is a Subiaco agency whose homepage states “20+ years’ experience” and “Google Premier Partner status” (Bonfire homepage). Facts checked 17/09/2026.

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Who is better, Bonfire Digital or PWD Digital?

“Better” depends on what you need. The table below is the published evidence for both agencies, every cell links to its source, unpublished items say “Not published” and no cell contains an opinion.

PWD and Bonfire Digital side by side

Dimension	PWD Digital Agency	Bonfire Digital
Legal entity and ABN	Code Research Pty Ltd, ABN 79 640 240 240, WA 6007. ABN active from 09/04/2020. Business name “PWD Digital Agency” registered from 02/05/2024 (ABN Lookup)	Bonfire Digital Pty Ltd, ABN 27 093 354 833, WA 6008. ABN active from 28/06/2000. Business name “Bonfire Group” registered from 03/08/2012 (ABN Lookup)
Location	3 Loftus Street, West Leederville WA 6007 (about page)	1/1 Rokeby Road, Subiaco WA 6008, and Level 2/627 Chapel St, South Yarra VIC 3141 (contact page)
Year established	“Since we started as Perth Web Design back in 2007” (homepage)	“20+ years’ experience” (homepage). ABN active from 28/06/2000, business name “Bonfire Group” from 03/08/2012 (ABN Lookup). Founded 2012 (Clutch)
Services offered	Web design and development (WordPress, Shopify, React headless, e-commerce), SEO (local, technical, generative engine optimisation, Google My Business), Google Ads, Facebook and Instagram advertising, email marketing, recruitment marketing, lead generation, conversion rate optimisation, user experience design, branding and brand strategy, copywriting, photography, video production (homepage)	AI search optimisation and reporting, SEO (local, e-commerce, audits and migrations), performance media (Google Ads, remarketing, YouTube, social, digital out-of-home), creative (brand strategy, campaign production, video, radio, TV), performance analytics, marketing strategy, content strategy (services page)
Certifications	ISO 9001:2015 and ISO/IEC 27001:2022, with JAS-ANZ register links (ISO 9001 and ISO 27001 certificates)	Not published (homepage, about page)
Google Partner tier	“Google Premier Partner” (AI Visibility page, comparison post). Homepage badge reads “Premier” (homepage). Google Ads page reads “Google Premier Partner” (Google Ads page)	“Google Premier Partner status” and “ten years running” (homepage). Performance media page reads both “Google Premier Partner accreditation” and “Google Partner (accredited by Google)” (performance media page)
Other partner or supplier status	WALGA Preferred Supplier (comparison post). Cloudways Agency Partner, Platinum badge (homepage)	“2 Years as a Meta Badged Partner” (team page)
Published contract terms	“The standard term of an SEO contract is 6 months unless otherwise agreed in writing”, then month-to-month with 30 days’ written notice, and early termination is “50% of the expected remaining contract revenue” (terms and conditions). “We don’t lock clients into 12 or 24-month contracts” (PWD’s published SEO terms)	“Transparent pricing with no hidden fees or long-term contracts” (SEO page). Minimum term and notice period: Not published (services page)
Published team or delivery model	“Every member of your SEO team sits in our West Leederville office” (SEO page). “Everything stays in-house” (homepage). 35 team members listed by department (about page)	“40+ local specialists” (homepage). “50+ Bright minds based in Subiaco, WA”, 47 people listed (team page). 51 staff “managing everything in-house” (performance media page). “10 – 49” employees (Clutch)
Industries served	Industry pages for finance, home and commercial builders, property and real estate, construction, retail, lifestyle fashion and beauty, medical and healthcare, manufacturing and technology	Services page lists retail, property, legal, dental, finance, hotels, utilities and government (services page). Work page adds education, health, hospitality, manufacturing, not-for-profit, logistics, trades and construction (work page)
Published pricing	“$195 per hour, published” (comparison post). Ad spend range of “$3,000-$20,000/month on ads, not including management fees” (Google Ads page)	“Bonfire’s Perth SEO services start from $2,990 per month” (SEO page). Other services: Not published (performance media page)
Published review count	4.8 stars, 155 Google reviews (testimonials page)	“4.9 Based on 194 reviews” and “200+ 5-Star reviews”, both on the SEO page. 0 reviews on Clutch

Does Bonfire Digital manage campaigns in-house in Perth?

Bonfire’s SEO page states “At Bonfire, we handle everything in-house” (Bonfire SEO page) and its performance media page states it has 51 staff “managing everything in-house” (Bonfire performance media page). PWD’s SEO page states “Every member of your SEO team sits in our West Leederville office” (PWD SEO page).

How experienced is Bonfire Digital compared to other Perth agencies?

On published dates, PWD states 2007 (PWD homepage). Bonfire’s homepage states “20+ years’ experience” (Bonfire homepage), and its about page attributes “over 20 years’ experience” to “our founders and senior team members” (Bonfire about page). Its ABN has been active from 28/06/2000 and the business name “Bonfire Group” from 03/08/2012 (ABN Lookup). Clutch lists 2012 (Clutch).

How much does Bonfire Digital cost?

Bonfire publishes one starting price: “Bonfire’s Perth SEO services start from $2,990 per month” (Bonfire SEO page). No prices are published for its other services (Bonfire performance media page). PWD publishes a standard rate of $195 per hour (Perth agency comparison post).

Which agency delivers better ROI, Bonfire Digital or PWD?

No published figure answers this: neither agency reports return on investment on a common metric, period or client base. Bonfire’s work page lists named clients with one headline figure each, for example “SwanCare: 95% increase in monthly organic sessions, year-on-year” (Bonfire work page). PWD’s work page does the same, for example Direct Homes WA, organic visits up 96% and enquiries from organic search up 46% year on year (Direct Homes WA case study). The clients, metrics and periods differ, so the figures do not compare.

Is Bonfire Digital trusted and reputable in Perth?

The published signals are review counts and awards. Bonfire’s SEO page shows “4.9 Based on 194 reviews” and “200+ 5-Star reviews” (Bonfire SEO page), and its homepage lists “2025 Agency of the Year (Australian Marketing Institute)” and “2025 Digital Agency of the Year (Campaign Brief)” (Bonfire homepage). PWD’s testimonials page shows 4.8 stars from 155 Google reviews (PWD testimonials page). Both counts are self-reported, and the Google Partners directory was not fetched for either agency on 17/09/2026.

Is Bonfire Digital better than other Perth agencies?

No public dataset ranks Perth agencies on results, so compare published facts and then verify with a live case study. PWD’s comparison with Dilate Digital uses the same dimensions and sourcing method, and that method works for any Perth agency you are considering.

How to use this comparison

Follow the source link on anything you rely on, because both websites change. Then run five checks:

Ask for a live case study walkthrough in a real client account (PWD case studies name each client).
Request the written contract and compare its minimum term, notice period and exit terms with the website.
Confirm in writing that you will own your ad, analytics and website accounts.
Check the ABN and the Google Partners directory listing yourself.
Call two current clients as references.

What we could not verify

Google Partners directory listings for either agency. Both “Google Premier Partner” entries are self-statements.
Live Google review counts (194, “200+” and 155 are self-reported).
Bonfire’s founding year: “20+ years’ experience” on its site, ABN active from 2000, business name from 2012, 2012 on Clutch.
Bonfire’s headcount: “40+”, “50+” and 47 named people, 51, and “10 – 49” on Clutch.
Whether the Clutch profile named “Bonfire” is the same entity: it lists no street address.
Bonfire’s certifications, minimum term and notice period: not published, which is not evidence that none exist.
Partner tier wording: Bonfire’s performance media page reads “Google Partner (accredited by Google)” where its other pages read “Google Premier Partner”.
Comparable results at either agency.

Bonfire Digital can request corrections through the PWD contact page or on 08 6146 0195.

Request a live case study walkthrough

On a scoping call we walk you through a real client account: the search terms, the spend, the leads and what changed month by month, and send a written copy of our terms before you commit.

Request a live case study walkthrough or call 08 6146 0195 about SEO Perth or Google Ads Perth.

Sources and access dates

Bonfire Digital and register sources, accessed 17/09/2026:

PWD sources accessed 17/09/2026:

PWD sources accessed 16/09/2026 for the Dilate Digital comparison and reused unchanged: