The best in manufacturing marketing
and websites

At PWD, we are industry professionals who are committed to achieving strong marketing capabilities to reach businesses’ goals. We’ve worked alongside a multitude of B2B manufacturing companies within the industry.

We understand you’re driving Australia’s economy, and standing out in the manufacturing industry isn’t easy. That’s where PWD steps in. With sharp SEO, targeted ads, and attention-grabbing content, we’re committed to ensuring you reach the right people, showcasing your strengths and performance. Let’s get your business visible and stay ahead of the market.

Interested? Reach out to us to find out more about what we offer and provide.

Our team of friendly and talented digital marketing experts have worked with numerous manufacturing companies.

Take the next step towards smashing your goals and delivering results by reaching out to PWD Digital Agency today.

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Clients We Work With

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Our Process

We’ll start with a face-to-face discovery chat, so you can meet the experts handling your project. To kick-start your digital marketing strategy, we’ll ask you lots of questions. This is to help us understand your business, your audience, and the challenges we can help you overcome.

We’ll take a deep dive into your target audience to find out who they are, what they do, and what motivates their purchasing decisions. Our job will be to know your customers and how they engage with your core products and brand. We’ll also look at your competitors to identify their strengths and weaknesses and find opportunities to set your business apart.

We use insights from the marketing assessment and discovery phase to develop ideas to communicate your core message. We’ll present you with concepts and fresh ideas per the requirements, but we believe this process should be collaborative. You know your business better than anyone, and your feedback and suggestions help us to tell your story to the world.

This is when we start to bring the idea to life. Once you’re happy with the concept, our Perth digital marketing team will begin the refinement stage. We’ll create custom designs and marketing collateral crafted to resonate with your target audience. We’ll present the solution for approval before starting the development phase.

We put the plan into action. Our Perth marketing agency team will customise the deliverables and timetable based on your requirements. You’ll get regular status updates while we work on the project, and we’ll conduct rigorous testing before final approval. Then, once you’re happy we’ve met the objectives, it’s time to launch.

Time to go live! Once your web design or digital marketing campaign is ready, and all the checks are made, we’ll roll out the solution. We’ll be on hand to make sure everything goes smoothly. For ongoing SEO and SEM campaigns, you’ll get detailed reporting showing you precisely what we’ve done and the impact on your online visibility.

Our Services for the Manufacturing Industry

1.

Web design & development

Your website should showcase your capabilities and drive business enquiries. We create high-performance, mobile-friendly websites that highlight your products, certifications, and expertise—making it easy for potential clients to connect with you.

2.

SEO

Are potential buyers and distributors finding your manufacturing business online? PWD implements targeted SEO strategies to boost your search rankings, drive qualified traffic, and position your company as a trusted industry supplier.

3.

Social Media

Strengthen industry relationships and build brand awareness with social media marketing. We create paid content that highlights your manufacturing processes, certifications, and success stories—positioning your company as an industry leader.

4.

Google Ads / Paid Ads

Target decision-makers, procurement managers, and distributors with highly optimised Google Ads. Our campaigns ensure your manufacturing business appears in front of the right audience, generating quality leads and maximising ROI.

5.

Branding

A strong brand sets you apart in a competitive manufacturing landscape. We craft compelling branding strategies, from logo design to messaging, that showcase your expertise, reliability, and innovation.

6.

Display Advertising

Stay top-of-mind with key industry players through targeted display advertising. We strategically place your brand on relevant industry websites, keeping your company visible to potential partners and clients.

What Our Clients Think
About Our Work

Frequently Asked Questions

1.

What is the manufacturing industry?

The manufacturing industry focuses on transforming materials, minerals and agriculture products into finished goods, which include; machinery, food products and advanced technologies. Some of our clients work in but not limited to; hydraulic equipment, building and construction materials and stone manufacturing.

2.

What is manufacturing marketing?

Manufacturing marketing is the process of promoting a manufacturer’s products and services to increase awareness, and gain leads and the main purpose; is to drive an increase in sales throughout the industry.

3.

What’s the advantage of digital marketing for manufacturers?

There are plenty of advantages to utilising digital marketing is beneficial; especially within the manufacturing industry as marketing allows:

Enhanced industry visibility:
Marketing helps enhance industry visibility to get industry recognised, reaching potential customers investors and distributors who may not be aware of the services that they provide

Boosts quality lead generations:
Targeted strategies to generate quality leads are incredibly useful to a company; as leads generally convert into a sale or other conversions.

Competitive differentiation:
Marketing allows you to highlight your USP (unique selling point); whether that might be advanced technologies used, production efficiency or superior product quality. A USP is an important aspect to spotlight as this is what makes you different within the market.

Strengthening stakeholder relationships:
Contracting an agency to perform marketing tactics like updating social media regularly and making personalised case studies helps other manufacturers and customers stay connected with your company and constantly have you in mind.

Adapting to market trends:
Marketing strategies can be easily adapted to re-strategise to respond to shifts in industry and technology changes, demand shifts and new regulations changes. Doing this ensures that it helps your business/company stay competitive in the ever-changing market.

4.

What is the best marketing strategy for a manufacturing company?

In the world of marketing, there’s no easy answer for a ‘best’ or ‘right’ strategy, as trends are constantly evolving and changing, and your goals may change halfway through a campaign. It all depends on your goals and outcome.

To enquire about a specific tailored strategy for your manufacturing business, contact us at PWD!

5.

What strategies might be used based on your needs and goals

As PWD we are an in-house marketing agency, we offer services that cater to the manufacturing industry such as:

  • A beautiful web design from scratch
  • SEO (with a focus on both mobile and web)
  • Google Ads / PPC
6.

Where does PWD fit in all of this?

To stand out within any industry, you need to have recognition through visibility. Ways that a digital marketing agency like PWD can help manufacturing companies stand out in the market through SEO, content, web design/development, social media and brand development.

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