SEO Darwin

We need to set actionable business goals if we want to connect your SEO strategy with your desired growth path. Before we start to implement any SEO strategy, we need to know where you want your business to be, how you visualize your growth trajectory, and what your targets are. Once we have a clear set of business goals and targets in place, we can start to implement a strategy that delivers on them.

The best place to start with search engine optimisation is to run a full SEO audit. This is to help you understand all of the different factors across your website that might be holding you back from ranking at the top of the SERPs. A key part of our SEO service is to run a complete audit on our client’s websites to understand exactly how they are performing.

By running a full audit on your website, we can pinpoint all the different parts of your site that may not be performing up to standard. This is where we can find ways to optimise these areas and boost your position in the rankings.

When we run an SEO audit on your website, we do a complete site crawl that covers a range of different areas. This crawl looks into your SEO services, link building practices, your site architecture, crawlability, and any on-page or technical SEO issues. We also look at things like international SEO, your HTTPS, accelerated mobile pages, and perform Google My Business optimisation. Basically, we take a deep dive into your website to ensure that each element is in its best working order.

After our audit, you will be able to access your website’s score on how it performs compared to other businesses. The audit will pinpoint any issues and errors, particularly highlighting your website’s top three issues.

Now we can start to fix up your site and make sure that every page and function is working at an optimum level for better organic search results.

Keyword research makes up one of the most important aspects of your SEO strategy. We look into the different Google search terms that your customers use when looking for your products or services. Our SEO process is heavily focused on finding the right keywords for your business and helping you implement them where they matter.

When we do keyword research, we make sure that it is always Darwin SEO friendly. We keep it local to make sure that your customers find your business first for their needs. This starts by understanding your target audience, their search engine queries, and what information they want to find.

We match up the right keywords for your business – finding the best keywords that match user intent. We focus on high-quality keywords to make sure that your ROI is as high as possible.

To outrank your competitors, we need to understand them. Our search engine optimisation team implements thorough research into your industry and your competition. We analyse industry trends, find your biggest online competitors, and narrow down the best areas for your business to focus on for its SEO strategy.

In order to deliver results in your industry, we pay very close attention to which methods and strategies work best within your niche.

Technical and on-page SEO are important processes that we do to make sure your site is prepared for better organic search results. This is when we go through each of your individual website pages and make slight changes to technical aspects on them that affect the way they perform. Your site’s performance is an important ranking factor when it comes to search engine optimisation. So, we make sure that each element of each page is working at its best possible level of efficiency.

Technical SEO includes things like your pages loading speeds, site architecture, the structure of your linking, and the metadata on each page. Google’s bot crawls sites, checking these factors to see how sites are performing on an experience level. In fact, user experience has recently become a major ranking factor for SEO.

On top of this, we also optimise your Google My Business page. This helps your business to stand out on top of search engine results pages – vastly increasing your chances of attracting the click and gaining the sale.

One of the major pillars of digital marketing is creating optimised content. For you to attract more organic traffic, we devise a content strategy for you and write highly optimised content to add more value to your business. Our SEO agency includes a team of writers that enhance and perfect the copy on your website.

In order for your customers to click on your page, you need to entice them with the right page content that adds real value to their life. With all our research in place, we know how to create high-conversion quality content that turns more of your traffic into customers.

Another major factor in search engine optimisation is linking. Effective SEO relies heavily on getting the right links pointing towards your website. This comes down to the idea of being an authority. Basically, Google ranks pages higher if they are seen as an authority on a certain topic.

How is this achieved? By having different website pages link to certain content on a specific topic. These links show that the content is useful and relevant.

In order for your pages to rank better, they need the right backlinks pointing towards them. This is where our link analysis and building strategy comes into action. We start by getting rid of any sites that may be connecting your site to harmful content. Then, we put together a link building campaign to get high-quality links generated for your site. With the right links, your Darwin business will soon start rising to the top.

Link building has a major impact on your SEO results. But, many sub-par SEO services avoid this factor due to there being hard costs involved in successful link building campaigns. Not us. We will develop a powerful linking strategy for your website. This will make sure that your site’s authority rises up in the ranks, giving Google more reason to rank your page above the rest!

SEO that wins the top search results pages is not a quick spring. It’s a long-distance race. We focus on long-term content curation to keep your business on top. Part of our SEO service for Darwin businesses is creating a content plan that is perfectly tailored towards your industry.

We won’t leave you in the dark here. Our leading team of SEO experts includes access to industry-leading copywriters. We will craft the right optimised content for your site to keep your content at the highest level. High-quality content means higher rankings.