SEO Canberra

Before starting the search engine optimisation process, we need to understand a clear set of goals that we can use to align your strategy. Search engine optimisation is only really effective when used alongside actionable goals.

We need to establish what digital marketing targets your company has, and where you see your growth path heading. Once we have a strong understanding of your business goals, we can start to put together an SEO campaign that strategically hits your targets.

Any good SEO campaign should start with a complete SEO audit of your website. Our SEO team takes a deep dive into your website to understand exactly how each page is performing, where your website ranks in the search engine results pages (SERPs), and what the overall user experience is like. We go through each of your web pages to find areas where your site may be underperforming so that we can address this.

Many SEO campaigns leave this step out, and it makes a big difference in the end results. Each page on your website affects the overall performance. So, your entire website needs to be considered for impactful SEO marketing.

Our SEO service includes a complete crawl through your site where we check things like mobile accessibility, loading speed, and possible content gaps. We find every area where we can enhance your site for better performance in Google search results.

For our SEO marketing to be successful, we need to gain a good understanding of your competitors and industry. This is something that sets our SEO Canberra services apart. Our digital marketing experts run a deep analysis of your industry to pinpoint your strongest local Canberra competitor and to understand the methods they are using. This is how we can develop SEO strategies that deliver stronger results than your competitors.

Strong keyword research forms a major part of SEO campaigns. As the best SEO company for Canberra businesses, we make use of industry-leading tools and resources to find the most impactful keywords for your SEO strategy. We target very specific keywords that your customers are using on Google.

Instead of just focusing on search volume, we look for keywords that offer a greater customer intention for purchase. These higher quality keywords mean more effective SEO results for your website and a greater ROI.

When we do keyword research, we always focus on Canberra SEO. We make sure that your website stands out with the right keywords.

An important part of our SEO services includes on-page optimisation and technical SEO. This is when we go through all of the technical aspects of your website, and adjust each one to ensure your website is performing at the highest possible standard.

A major factor that influences search engine optimisation results is the user experience. This is determined by Google’s GoogleBot that crawls your site to see how each page is performing. The crawl covers things like loading speeds, link structure, site architecture, and metadata.

Beyond just content marketing, SEO is greatly affected by the technical aspects of your site. This is why we carefully go through each page so that your website as a whole performs as best as possible.

Our SEO Canberra experts deliver highly optimised content creation services. We make sure that your website copy and content strategy is in place at a high performing level. Through our keyword research, competitor analysis, and understanding of your business goals, we start to implement content marketing that creates a major impact on your business.

Link building is one of the most vital factors in SEO. High-quality backlinks help your site to gain authority and rise up in the SERPs. Quality backlinks tell Google that your content is relevant and useful, which helps to get more traffic.

Our link building process starts by removing any negative links associated with your site. Then, we develop a quality link strategy following white hat SEO processes. Effective results require a few well-positioned links, but this is something that many online marketing businesses leave out. When it comes to building a strong online presence for your brand in digital marketing, never overlook the power of backlinks.

Powerful SEO campaigns rely on a consistent flow of quality content. Content creation is an ongoing effort that helps your business to rank. We will develop a detailed content plan for your business that will continue to grow your target market and improve your standing in the SERPs.

Our digital marketing agency experts include industry-leading copywriters and content creators that help to keep your website consistently updated with high-impact content. We target the right keywords, keyword density, and topics that will perform best with Google’s algorithm. All our content is extensively tested and optimised to ensure strong results.

Transparent SEO reporting is essential for any business owner to understand. We measure the success of each campaign and how your website is performing. This is necessary for understanding your ROI and keeping an eye on your conversion rate to get an idea of whether you’re achieving your business goals.

At PWD, we provide our clients with monthly reports so that they understand the progress we’re making on their business.