The best in childcare marketing and websites

High competition, struggling to build that trust online, ever-changing parent expectations, poor online presence and lack of retention and engagement are all issues we’re sure you’ve faced at some point in your business, or maybe these are setbacks that you’re currently facing at the moment. We can and want to help you!  

For childcare businesses and early learning centres, standing out is essential to attracting new families and trust. In today’s digital competitive world, parents turn to online directories, social media, and reviews to make important decisions about their child’s care. PWD offers tailored digital marketing solutions to help childcare centres shine in the competitive market.

From engaging website designs that beautifully highlight your centre’s educational programs to SEO strategies that boost your visibility, we provide the tools you need to excel. With PWD, your childcare centre is positioned to attract new enrolments and long-lasting relationships from the first interaction. 

Our team of friendly and talented digital marketing experts have worked with numerous childcare businesses.

Take the next step towards smashing your goals and delivering results by reaching out to PWD Digital Agency today.

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Our Process

We’ll start with a face-to-face discovery chat, so you can meet the experts handling your project. To kick-start your digital marketing strategy, we’ll ask you lots of questions. This is to help us understand your business, your audience, and the challenges we can help you overcome.

We’ll take a deep dive into your target audience to find out who they are, what they do, and what motivates their purchasing decisions. Our job will be to know your customers and how they engage with your core products and brand. We’ll also look at your competitors to identify their strengths and weaknesses and find opportunities to set your business apart.

We use insights from the marketing assessment and discovery phase to develop ideas to communicate your core message. We’ll present you with concepts and fresh ideas per the requirements, but we believe this process should be collaborative. You know your business better than anyone, and your feedback and suggestions help us to tell your story to the world.

This is when we start to bring the idea to life. Once you’re happy with the concept, our Perth digital marketing team will begin the refinement stage. We’ll create custom designs and marketing collateral crafted to resonate with your target audience. We’ll present the solution for approval before starting the development phase.

We put the plan into action. Our Perth marketing agency team will customise the deliverables and timetable based on your requirements. You’ll get regular status updates while we work on the project, and we’ll conduct rigorous testing before final approval. Then, once you’re happy we’ve met the objectives, it’s time to launch.

Time to go live! Once your web design or digital marketing campaign is ready, and all the checks are made, we’ll roll out the solution. We’ll be on hand to make sure everything goes smoothly. For ongoing SEO and SEM campaigns, you’ll get detailed reporting showing you precisely what we’ve done and the impact on your online visibility.

Services We Provide for the Childcare Industry

1.

Web design & development

Your website gives parents the first impression of your childcare centre. Make it count. At PWD, we design visually engaging, mobile-friendly websites that highlight your facilities, programs, and values while making it easy for parents to book tours and enrol their children.

2.

SEO

Our SEO strategies help your centre rank higher on Google, ensuring more families discover your services. From optimising your Google Business Profile to refining your website content, we boost your visibility and organic traffic.

3.

Social Media

Build trust and engagement with parents through strategic social media marketing. PWD creates and manages content that showcases your centre’s unique approach, shares testimonials and highlights daily activities turning followers into enquiries and enrolments.

4.

Google Ads / Paid Ads

Get instant visibility and attract parents actively searching for childcare. PWD’s targeted Google Ads campaigns ensure your centre appears at the top of search results, delivering high-intent traffic and maximising your marketing spend.

5.

Branding

A strong brand makes your childcare centre recognisable and memorable. We craft logos, messaging, and visual identities that convey warmth, trust, and professionalism—helping you stand out in a competitive market.

6.

Display Advertising

Stay top-of-mind with parents as they browse online. Our display advertising campaigns place your centre’s ads on relevant websites and apps, reinforcing brand awareness and driving enquiries.

What Our Clients Think
About Our Work

Frequently Asked Questions

1.

What is marketing in childcare?

Digital marketing is more than just advertising, it’s about strengthening relationships to ensure you are visible to potential leads at all times. Marketing in childcare centres at PWD is all about connecting with your business so you can connect with families to showcase the crux of your business.

2.

Why is digital marketing important for childcare centres?

Digital marketing is essential as most people today research online before making any decisions. Likewise, for families and childcare centres. Digital marketing allows you to show your audience the services that you provide.

Digital marketing allows businesses to create a strong digital presence, whether that’s on social media or having great Google reviews – help build credibility, and trust, attract new families to enrol and keep existing customers in the loop.

3.

When should a childcare centre utilise marketing services?

Are you wanting growth, enrollment boosts, or stronger relationships? Or perhaps you’re launching a new centre and want to stand out in the market, then it might be good for you to see PWD for all your marketing services. At PWD, we help childcare centres attract new families who enrol and create a strong digital presence.

4.

What is the most effective marketing tool for a childcare centre?

The most effective marketing tools are the ones that build trust, boost visibility and engage parents. Having a beautifully designed website is essential as a first point of contact, as it acts as a front door, which showcases you as a brand. Google Ads ensures that your business appears when parents search for childcare and SEO ensures that being visible on Google is a priority because ultimately SEO is what gets you seen and drives organic traffic to your website.

But at PWD, we think all marketing tools are crucial to maintaining a successful company.

5.

How do I get started with PWD?

Want a free personalised tailored quote? Getting started at PWD is easy! Contact us on 6147 0195 today!

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