If you want your website to show up on Google, you need more than just good content—you need the right keywords in the right places. That’s where keyword research and mapping comes in!
Instead of guessing which words to use, we follow a simple plan. We find the best keywords, organise them properly, and place them on the right pages.
In this article, we’ll share our key methods for how our specialists find the right keywords.
By the end, you’ll have a clear and easy way to improve your website’s rankings.
So, what are we waiting for? Let’s get started!
What is Keyword Mapping and Why Does It Help in SEO?
Keyword mapping is organising keywords and assigning them to the right pages so search engines (and people) can easily find what they’re looking for.
So, don’t just throw keywords around and hope for the best—map them out properly. Why do we do it? Because it helps businesses rank higher, attract the right audience, and improve website structure.
When keywords are mapped correctly, search engines understand what each page is about, which improves rankings and makes your content more relevant. This is important in digital marketing, where the right keywords can make all the difference in reaching your target audience.
Take keyword mapping for SEO seriously—it’s one of the smartest ways to get SEO results.
So, how do we make it happen?
Step 1: Find the Right Keywords
Before we can map out keywords, we need to find the best ones. The right keywords help bring in the right people—those who are actually searching for what your business offers.
We use smart tools and think like the customer to figure out what people are really searching for.
Use Keyword Tools
We use keyword research tools that show us real data—what people are typing into Google, how often they search for it, and how much competition there is. A key part of this process is using a keyword mapping tool, which helps us organise the best keywords and assign them to the right pages.
Two of our go-to tools for this are Ahrefs and SEMrush—both of which are incredibly helpful for picking the right keywords.
- Ahrefs
This tool is a powerhouse for keyword research and competitive analysis. It not only gives us search volume data but also shows us the keyword difficulty (how hard it is to rank for a keyword) and the traffic potential (how much traffic we can expect if we rank well).
Ahrefs also provides valuable insights into what competitors are ranking for, allowing us to discover keywords they’re using that we might have missed.
Its “Site Explorer” feature helps us see which pages are already ranking for certain keywords, giving us a competitive edge in knowing which areas we can target. This is especially useful when it comes to SEO keyword mapping, as it allows us to strategically assign keywords to the right pages and optimise our content for the best possible rankings.
- SEMrush
SEMrush is another fantastic tool. It gives us detailed information about search volume, keyword trends, and competition levels.
One of the key benefits of SEMrush is its Keyword Magic Tool, which helps us find related keywords and long-tail keywords that might be easier to rank for.
SEMrush also allows us to track ranking changes over time, so we can measure the success of our keyword strategy and make adjustments as needed. Plus, its Competitive Research feature helps us uncover which keywords are driving traffic to our competitors, giving us the chance to target untapped opportunities.
These tools make sure we don’t just pick random keywords—we rely on a SEO keyword mapping tool to provide data-driven insights. This ensures we choose the best keywords for each page, giving us the best chance at driving traffic and ranking high on Google.
Understand What People Search For
The next step is to really understand what people are searching for.
This goes beyond just picking popular keywords. We want to make sure we’re choosing keywords that match exactly what people are looking for, and here’s how we do it:
- What problems are they trying to solve?
So, we ask ourselves, what issues are people facing, or what information are they trying to find?
For example, if someone types in “best coffee for energy,” it shows they’re looking for something that boosts their energy levels. Knowing these pain points helps us choose keywords that speak directly to the solution they’re after.
- How do they search?
So, not all searches are the same! Some people use simple, broad keywords like “best coffee,” while others type in long questions like “where to find the best coffee near me.”
We take note of these differences because long-tail keywords (like the second example) can be easier to rank for and more specific, which means they attract more qualified traffic.
- What stage are they at?
Understanding where the person is in their decision-making process is key, right? But, are they just looking for information? Or are they ready to buy?
For example, someone searching “how to brew the best coffee at home” is likely still in the research stage. But someone typing “buy coffee maker” is ready to make a purchase. Recognising this helps us focus on keywords that match their intent.
By considering these factors, we can pick keywords that are more likely to connect with the right audience and give them exactly what they need. This results in better rankings, more targeted traffic, and visitors who are more likely to stay on your site longer.
Now that we have a good grasp on the right keywords, it’s time for the next step—grouping and assigning those keywords to the right pages. Let’s get into it!
Step 2: Group and Assign Keywords to Pages
So, now that we’ve found the right keywords, the next step is to group them and assign them to the right pages.
Put Similar Keywords Together
So, as I mentioned above, we don’t just grab any random words and throw them together, we focus on grouping similar keywords so they work well together. For example, if we’re working on IT-related topics, we might group keywords like “best marketing automation tools” and “top marketing software” because they’re related and likely attract the same type of search intent.
This strategy helps to create content that’s more focused and relevant!
When the keywords are grouped correctly, it makes the content easier for Google to understand and rank, while also making it more relevant for users. For example, if someone is searching for “best marketing software,” they’re likely looking for recommendations or comparisons.
In short, by grouping these keywords together, we can target that specific need and provide clear, helpful information.
Match Keywords to the Right Page
Once we’ve grouped our keywords, the next step is to assign them to the right pages.
Each page on your website should have a clear focus, and we want to make sure that the keywords we choose align with that focus. Whether it’s a product page, a blog post, or a service description, the right keywords will help guide users to the content they need.
We’re making it easier for Google to understand what each page is about, which helps it rank the content properly. At the same time, it ensures that users find exactly what they’re looking for when they land on your page.
This approach helps your content stay clear, focused, and most importantly, relevant.
Avoid Using the Same Keyword on Many Pages
A big mistake we see is using the same keyword on multiple pages. This can confuse Google and hurt your rankings because it makes it unclear which page should rank for that keyword.
Instead, we focus on dividing the keywords across different pages so each page has a unique target. This approach ensures every page has a clear purpose, helps avoid keyword research and mapping issues like keyword cannibalisation, and ultimately boosts your rankings.
Now that we’ve organised and mapped our keywords to the right pages, we can move on to using those keywords in the content itself, and that’s what we’ll tackle next!
Step 3: Use Keywords in Your Content
Now that we’ve mapped our keywords and organised them across the right pages, the next step is to use those keywords in your content.
Add Keywords in Titles and Headings
We always make sure to add keywords in titles and headings because these are some of the first things Google looks at when deciding how to rank your page.
The title of a page is important for both SEO and user experience. When the keyword is in the title, it makes it clear to both Google and your visitors what the page is about.
Use Keywords Naturally in Your Text
While it’s important to include keywords in titles and headings, we also want to use them naturally in the body of the content. The key here is to make sure the keywords flow smoothly and don’t feel forced.
Stuffing your content with keywords can hurt the readability, and Google can pick up on that. Instead, we focus on writing for humans first and naturally incorporating the keywords where they make sense. This approach to keyword mapping for SEO ensures that your content is both readable for your audience and optimised for better search rankings.
Add Keywords in Meta Descriptions and URLs
Finally, we make sure to add keywords to meta descriptions and URLs. The meta description is the short text that appears in search results under your page title, so it’s a great place to use keywords that will encourage people to click on your page.
It should summarise the content of your page while including the main keyword.
Conclusion
To wrap things up, keyword mapping is super important for improving your SEO. By doing SEO keyword mapping, we can make sure that each page on your website has the right keywords, helping search engines easily understand your content.
This leads to better rankings and more people finding exactly what they’re looking for on your site. So, keep working on your keyword mapping to make your site grow and attract the right audience.
If you want to find the right keywords, we can help your business create a solid strategy for success!
FAQs About Keyword Mapping
How often should I update my keyword mapping strategy?
Keyword trends can change over time, so it’s a good idea to review and update your keyword mapping strategy periodically.
Can I use long-tail keywords in my keyword mapping?
Absolutely! Long-tail keywords are specific and often easier to rank for.
How do I know if my keyword mapping is working?
You can track your rankings, organic traffic, and click-through rates to see if your keyword mapping is driving the results you want.
Can keyword mapping help with local SEO?
Yes, keyword mapping can be important for local SEO.