2025 Google Ads Trends: Everything Perth Businesses Need to Know

So, the right Google Ads strategy can make a big difference in how well your ads perform.

In 2025, it’s more important than ever for Perth businesses to stay on top of the latest Google Ads trends. So, in this article, we’ll break down the key Google Ads trends every Perth business should know this year and will show you how to make them work for you.

Let’s get started and make sure your ads are reaching the right people, but now, let’s look at why Google Ads trends are important for Perth businesses.

Why Google Ad Trends are Important for Perth Businesses in 2025

As digital platforms and consumer behaviours develop, it’s crucial that your Google Ads strategy keeps pace to deliver meaningful results. Understanding these changing patterns helps you run smarter, more targeted campaigns—ones that actually connect with the right local audience at the right time.

By staying informed on Google Ads trends, you’re better equipped to make strategic decisions, optimise ad performance, and make the most of your budget. It’s not just about keeping up—it’s about staying ahead in a competitive market.

Let’s take a look at how these changes are guiding the future of online advertising for local businesses across Perth.

Key Google Ads Trends for 2025

In 2025, Google Ads is expected to develop even further, introducing more features and trends that can greatly benefit Perth businesses. We recommend paying close attention to these trends to ensure your ads are always performing at their best. 

Here are some of the key Google Ads trends that you need to know about:

AI-Powered Ad Targeting

One of the most important developments you’ll notice in Google Ads in 2025 is the continued growth of AI-powered ad targeting. This is definitely something worth keeping an eye on. As artificial intelligence becomes more advanced, Google is now able to serve ads based on deeper and more accurate insights into users’ online behaviour, personal preferences, and even their potential intent to make a purchase. 

This means that Google Ads is becoming even more effective at placing your business in front of the right people, at the right time.

So, by making use of AI technology, Perth businesses can refine their overall Google Ads strategy and work towards consistently improving their ad performance and campaign outcomes.

Voice Search and Local Intent

Voice search is booming, especially with the rise of smart speakers and mobile voice assistants. 

You can expect voice search to become a key component in how people find businesses locally. It’s important for businesses in Perth to focus on optimising their Google Ads for local search queries. 

This will not only increase your visibility but also make sure your ads are being shown to potential customers at the moment they need your service or product.

Video Ads Dominating the Market

Video ads will also take a leading role in Google Ads campaigns. As video consumption continues to grow, it’s becoming one of the most effective ways to engage with audiences. 

People are more likely to watch videos than read ads, and with platforms like YouTube integrated into Google Ads, businesses will have a bigger opportunity to connect with their audience. Video ads allow you to showcase your products, explain your services, and tell your brand story in a way that grabs attention. As part of your Google Ads strategy, incorporating video ads will help you improve your Google Ads results review by increasing engagement and conversions.

If you’re not already using video ads, 2025 will be the year to start.

Mobile-First Campaigns for Local Reach

In fact, most local searches now happen on mobile devices, especially when people are out and about, ready to take action. So the big question is: is your business showing up when it matters most?

Running mobile-first Google Ads isn’t just a good idea—it’s a must. If your ads aren’t built for mobile, you might be missing the exact customers you’re trying to reach. 

Our specialists always recommend starting with mobile in mind, especially when you’re targeting local reach in a place like Perth. Whether someone’s searching for a café or a yoga studio, your business should pop up with ease—quick to load, easy to read, and just one tap away!

Performance Max Campaigns for Better ROI

Performance Max campaigns are a newer type of Google Ads campaign that lets you advertise across all of Google’s platforms—like Search, YouTube, Maps, and more—using just one campaign.

Instead of setting up different types of ads separately, this one combines them into a single campaign and uses tools like smart bidding and automation to help your ads reach the right people at the right time. It looks at real-time data to figure out what’s likely to work best. If you’re looking to improve results without spending extra time managing different ads, Performance Max is worth trying.

It uses Google Ads Smart Bidding, which means it automatically adjusts your bids to focus on people who are more likely to take action, like visiting your site or making a booking.

You don’t have to be a Google Ads expert—just let the system work in the background while you focus on running your business.

For Perth businesses, it can be a helpful way to get more out of your ad budget without having to manage lots of different campaigns. It can save time and help you understand what’s working, especially if you’re looking to improve how your Google Ads are performing.

How Perth Businesses Can Adapt to These Trends

Now that you know where Google Ads is heading in 2025, the big question is: how can your Perth business keep up? Don’t stress — you just need to follow these simple insights, and you’ll be on track to make the most of your Google Ads.

Optimise for Local Keywords

If you want your ads to show up when someone in Perth is searching for your product or service, you need to use the right words.

Think about how locals search — they might include their suburb name, or type “near me.”

Instead of using general words like plumber or hair salon, it’s better to use more specific ones like an emergency plumber in Subiaco or men’s haircut in Northbridge. This helps your ads appear for people nearby who are ready to take action. To get this right, start with local keyword research so you can understand exactly what your Perth audience is typing into Google. 

Keep in mind the latest Google Ads trends that focus on local search optimisation to stay competitive and relevant.

Use Data to Make Smarter Decisions

Once your Google Ads are running, it’s important to check how they’re going. Are people clicking on your ads? Which ones are working best? Where are your customers coming from?

You can use tools like Google Analytics and Ahrefs to help you figure it out. While Google’s tools show your ad performance directly, Ahrefs can help you dig deeper into keyword trends, competition, and what people in your area are searching for.

Looking at the numbers helps you understand what’s working and what’s not. That way, you can stop spending money on ads that don’t work and put more focus on the ones that do.

Focus on Customer Experience

Getting someone to click on your ad is just the first step. If your website is hard to use or doesn’t load quickly, people might leave before they even see what you offer.

Make sure your site is easy to use, especially on a phone. It should be clear what you do, where you are, and how people can contact you or book something.

In short, a good customer experience means people are more likely to stick around — and take action.

Conclusion

To wrap things up, here are the key insights you need to take away to keep your Google Ads strategy strong in 2025:

• Google Ads trends are shifting towards AI-powered targeting, so use smarter tools to get your ads in front of the right people.
• Voice search is growing — make sure your ads are optimised for local keywords to show up in local searches.
• Mobile-first campaigns are a must. Your ads need to be fast, mobile-friendly, and ready to capture customers on the go.
• Google Ads smart bidding and Performance Max campaigns can help you get more out of your budget by automating key parts of your ad strategy.
• Keep an eye on the numbers. Tools like Google Analytics and Ahrefs will help you understand what’s working and adjust your approach accordingly.

So, staying on top of these trends is the key to improving your Google Ads results. If you’re ready to optimise your campaigns, or need a hand getting started, we’re here to help.

Let’s make your Google Ads work harder for your business!

FAQs About Google Ads Trends