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Google Ads Perth

Results-driven Google Ads management that cuts through the competition

If you’re looking to drive more leads to your business, Google Ads is a great choice. At PWD, we use our digital marketing expertise to help Perth businesses get real results from their ad spend by maximising qualified clicks.

Whether you’re running a small business or managing a large team, Google Ads are a valuable tool for putting you in front of the right people at the right time. The expert in-house of Google Ads specialists at PWD have extensive experience managing Google Ads campaigns in Perth and beyond. We know exactly what works and how to scale whatever is actually delivering quality leads for you.

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Google Ads Campaign Success Stories

These ad results speak for themselves
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How do Google Ads work?

Google Ads (previously Google AdWords) is a pay-per-click (PPC) advertising platform that allows businesses to show ads across Google’s network, from search results and YouTube to Google Display Network websites and shopping listings. The goal? To put your business in front of the right people at the right time.

Let’s say you search for the term “AdWords Management Perth”. At the top of the search results, you’ll likely see a series of ads marked with the word “Sponsored”. These ads are part of a bidding system where advertisers bid on keywords they want to show up for.

Your ad position is determined by a combination of:

  • Your maximum bid (how much you’re willing to pay per click)
  • Your Quality Score (how relevant and useful Google thinks your ad and landing page are)

You’ll only be charged when someone actually clicks on your ad, hence the PPC model. But Google Ads also supports different pricing models depending on your goals:

  • CPC (Cost Per Click) – paying only when someone clicks
  • CPM (Cost Per Thousand Impressions) – useful for brand awareness
  • CPV (Cost Per View) – often used in YouTube video campaigns

Google Ads includes a range of campaign types:

  • Search Ads – text ads that appear in search engine results
  • Display Ads – image/banner ads on partner websites
  • Shopping Ads – product-based listings ideal for eCommerce
  • YouTube Ads – short, targeted video promotions
  • Remarketing Ads – re-engage visitors who’ve previously been to your website
  • Performance Max – utilises all Google Ads campaign types and AI to achieve set out targets

What makes Google Ads so effective for Perth businesses is its ability to target high-intent users. Instead of interrupting audiences, Google Ads captures people who are already searching for what you offer, making it one of the most efficient and measurable forms of online advertising available.

When set up and optimised correctly, Google Ads can drive consistent, qualified leads to your website while giving you full control over budget, targeting and performance.

Who can benefit from Google Ads campaigns?

Different-sized businesses in all kinds of industries are able to benefit from Google Ads campaigns. They use targeting to ensure that the ads are being shown to users actively searching for your products or services. This is particularly valuable in sectors and industries that are competitive and have a high customer lifetime value. Virtually any business will stand to benefit from a boost in online traffic and leads, so Google Ads is a no-brainer in almost any industry.

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How we generate ROI

What does our Google Ads Management include?

We offer all-inclusive Google Ads management designed to deliver maximum return on investment. Our Perth-based team handles everything, from strategy to execution, with complete transparency and measurable outcomes.

Here’s what’s included:

Every campaign begins with a deep dive into your existing setup. We review your current website, landing pages, and Google Ads account (if you already have one) to identify performance gaps, wasted spend and quick-win opportunities. This ensures we build a campaign on a foundation of insight, not guesswork.

We take the time to understand your business, your goals and your market. Our team conducts comprehensive keyword research and competitor analysis to ensure your ads are targeting the most relevant and profitable search terms, while eliminating irrelevant traffic with a strong negative keyword strategy.

We know the Perth digital advertising landscape inside and out. Our team offers real, honest advice with no jargon or smoke and mirrors. Whether you’re a large enterprise or a small growing brand, you’ll get clear communication, proactive recommendations, and a team that treats your success like their own.

Click-worthy ads are the engine of a successful PPC campaign. We craft high-converting, keyword-rich ad copy designed to attract the right clicks, and support with display and YouTube creative if required. We also run A/B tests to continuously improve ad performance.

Your ads are only as good as where they lead. That’s why we help ensure your landing pages follow CRO best practices, are fast-loading, mobile-friendly and aligned with your ad messaging. This gives you the best possible chance of turning clicks into conversions.

We set up advanced conversion tracking through Google Analytics and Google Ads so you can see exactly where your budget is going and what results it’s generating. You’ll receive easy-to-understand reports, complete with ROI insights and campaign recommendations.

We don’t just set and forget. Your campaigns are actively monitored and fine-tuned with regular updates to bidding, targeting, and creative, all to improve efficiency and performance over time.

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Our expertise

Who we work with

At PWD, we partner with a diverse range of clients who all share one goal, to grow their business through high-performing Google Ads campaigns. Whether you’re a local tradie or an Australia-wide eCommerce brand, our team has the experience, tools, and strategy to help you reach the right audience and convert clicks into customers.

No matter your size or sector, our in-house team will tailor a campaign that fits your unique business objectives. With over 20 years of hands-on experience in the Perth digital marketing space, we know how to deliver results that align with your goals, budget and growth stage.

We work with:

Local Perth businesses looking to stand out in a competitive market and generate more local leads

National eCommerce brands aiming to scale product sales with strategic Google Shopping and remarketing campaigns

Service providers in industries like healthcare, trades, education, law, and finance, where trust, timing, and targeted ads matter most

Startups needing a lean, fast-launch approach that delivers measurable ROI

Established enterprises ready to optimise ad spend and build out full-funnel, multi-channel PPC strategies

Our Point of Difference

Why choose PWD as your Perth Google Ads agency?

When it comes to choosing a Perth Google Ads agency, you want more than just someone who knows how to run ads, you want a strategic partner focused on delivering real business results.

At PWD, we’ve been helping Perth businesses succeed online for over 15 years. As a certified Google Partner, we’re trusted by companies across Western Australia to manage their advertising budgets with care, precision and a relentless focus on return on investment.

We don’t just chase clicks, we focus on what matters: qualified leads, meaningful enquiries and scalable growth. Whether you’re a local service provider or a national eCommerce brand, we’ll tailor your campaign to meet your unique goals and margins.

What sets us apart:

  • Transparent reporting: Know exactly where your budget is going and how it’s performing
  • Local expertise: Our Perth-based team knows the WA market inside out
  • All in-house: Google Ads strategy, copy, creative, and data handled under one roof
  • Results-driven: We track every lead, call, and sale to make sure your Google Ads campaign is delivering measurable ROI

If you’re ready to work with a Google Ads Perth team that treats your business like their own, talk to us today.

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Looking for more answers?

Frequently asked questions about Google Ads

Google Ads is most useful when you’re trying to use it to drive specific action for your marketing campaign. One great application of Google Ads is to increase brand awareness. As an online advertising medium, it is effective at finding and reaching audiences with a genuine interest in the service or product that you provide as a business.

The cost of Google Ads depends on your industry, competition and campaign goals. You set your own budget, and Google only charges when someone clicks your ad. Most Perth businesses spend between $3,000–$20,000/month on ads, not including management fees. We’ll work with your budget to ensure every dollar drives real, measurable ROI.

Unfortunately, Google Ads are a PPC (pay-per-click) service and therefore not free. However, you can run affordable Google Ads campaigns when you’re targeting less competitive keywords.

Many clients start seeing leads within the first week of launching their campaign, especially in industries with high search volume and urgent buyer intent (like plumbing, electrical, or legal). For more competitive sectors, results build over time as we refine targeting, test ad copy, and optimise bids. Either way, Google Ads is built for fast feedback and performance.

PPC works by charging advertisers based on every time someone clicks on their ad. This means that as your ad receives more clicks, you will be charged more. PPC is focused on creating an immediate boost in traffic, as opposed to other forms of marketing like SEO, which take a more long-term approach.

Running a successful Google Ads campaign requires you to know who your audience is and to make sure your ads connect with them effectively. A collaborative approach between a business and Google Ads agency in Perth yields the best results for this.

A well-run Google Ads campaign can provide you with an excellent return on investment. However, due to being PPC advertising, it has the potential to be expensive if it’s not done correctly. It’s helpful to set an ad budget to ensure that you don’t spend more than you are prepared to on Google Ads.

Google Ads gives you instant visibility by placing your business at the top of the search results, for a price. SEO is a longer-term strategy that improves your organic (unpaid) visibility over time. For best results, many of our clients combine both. Learn more about our SEO services.

Absolutely. When managed properly, Google Ads can deliver highly targeted traffic and valuable leads at a cost that makes sense, even for smaller budgets. We customise your campaign based on your goals and scale it as you grow, making it a great option for small and medium-sized businesses in Perth.

Yes, but we don’t recommend it unless you have the time and expertise to manage it daily. Without proper setup and ongoing optimisation, you risk wasting your budget on irrelevant clicks. Our team uses proven strategies, analytics tools, and years of experience to make sure your spend delivers real results.

You will typically be billed for Google Ads services directly by Google, through your credit card. Limits can be set for spending, depending on the exact parameters that have been set for your campaign.

Not at all. While we’re proudly based in Perth and have deep insight into the local market, we work with businesses across Australia, from Sydney and Melbourne to regional WA. If you want transparent, results-driven Google Ads management, we’re ready to help wherever you’re located.

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Ready to grow your business? Give us a call today!

(08) 6146 0195